The Human Side of Media

The Social Side of Marketing

 


How to Build the Commodities of Identity and Trust in Social Media

Depending who you listen to or read in the social media space, the best reason to use social media for your brand varies. It can be for listening; resolving issues; lead generation; focus groups; recruitment; and much, much more. All good reasons. All good value. And...

Are We In Danger of Losing the Right to an Opinion?

Back in 2009, I published a post about online watch sales company Melrose Jeweler’s. The post dissected a press release Melrose had put out, suggesting how the actor Owen Wilson had been saved from suicide by seeing his wonderful Rolex watch, and realizing life...

The Ballad of Safe, Potential and Already There

There were three businessmen walking down a long and winding road. No-one knew how all three came to be on the road at the same time, but there they were. Their names were Safe, Potential and Already There. Safe (as his name suggests) was happy to be wherever there...

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