One of the great things about social media is the people you meet and connect with. From curious newcomers to social media experts and everyone in between, it’s truly a medium for everyone to connect and discuss. To emphasize this, I’ll be taking part in the discussion side of things with an interview/discussion on Comet Branding Radio next week, alongside guests Todd Defren, Jason Kintzler and Mike Volpe. It’s all part of a busy few weeks ahead.
The social media press release was first introduced as a format over two years ago. Aimed at making news releases more palatable to the increasingly online news feeds, there were high hopes that it would become a standard with both PR agencies and media outlets. Yet today there is still no defined social media press release template. Is this down to the format not being relevant enough, or more to do with misunderstanding how to incorporate it effectively into a PR campaign?
The recent Blog Action Day proved beyond doubt the power of social media when it comes to bringing attention to worthwhile causes. One such cause using social media to raise awareness is the One Home Many Hopes charity, which gets orphaned former street girls off the streets of Kenya. Yet like any non-profit organization, they need your help. This can be easier than you think, and only needs a simple message on Twitter to get the ball rolling.
Sometimes the most relevant analogies are found in the least likely of places. While Pink’s new single “So What” is a vocal shout back at her ex, it could also be used by businesses as an anthem in today’s economic climes. In fact, the music industry (or at least the artists in it) could be used as the perfect example of how adaptation is the best business model. The question is, will the business world listen?