One of the great things about social media is the people you meet and connect with. From curious newcomers to social media experts and everyone in between, it’s truly a medium for everyone to connect and discuss. To emphasize this, I’ll be taking part in the discussion side of things with an interview/discussion on Comet Branding Radio next week, alongside guests Todd Defren, Jason Kintzler and Mike Volpe. It’s all part of a busy few weeks ahead.
The social media press release was first introduced as a format over two years ago. Aimed at making news releases more palatable to the increasingly online news feeds, there were high hopes that it would become a standard with both PR agencies and media outlets. Yet today there is still no defined social media press release template. Is this down to the format not being relevant enough, or more to do with misunderstanding how to incorporate it effectively into a PR campaign?
The recent Blog Action Day proved beyond doubt the power of social media when it comes to bringing attention to worthwhile causes. One such cause using social media to raise awareness is the One Home Many Hopes charity, which gets orphaned former street girls off the streets of Kenya. Yet like any non-profit organization, they need your help. This can be easier than you think, and only needs a simple message on Twitter to get the ball rolling.
Sometimes the most relevant analogies are found in the least likely of places. While Pink’s new single “So What” is a vocal shout back at her ex, it could also be used by businesses as an anthem in today’s economic climes. In fact, the music industry (or at least the artists in it) could be used as the perfect example of how adaptation is the best business model. The question is, will the business world listen?
While there’s no doubting its potential for bringing people together both online and offline, social media still attracts the naysayers who believe it to be nothing more than a passing fad. Although, like anything, there may be some truth in this, there’s also no denying that when used properly, social media can offer a powerful united voice on the topics that matter. November looks set to continue this worthy trend.
As a social media tool, Stumbleupon is up there with the best of them. With the potential to increase web traffic by several hundred per cent as well as offer a passive traffic stream for years to come, it’s a free and hugely effective marketing tool as well. So why do so many people still not use it? Is it because it’s misunderstood? Perhaps all that’s needed are some simple ideas on how to get the best from it.
Social media and Twitter go hand-in-hand as two of the leading lights in the world of Web 2.0. Both offer excellent opportunities to build relationships, share advice and help bring the online world together in a way that many non-users could fail to grasp. Lately, however, there’s been a growing trend of “me too” malaise creeping in. Is this the start of the social aspect of social media taking a downward turn?
As social media continues to grow in popularity, the main names in it are gaining wider recognition. From people to applications and beyond, social media is now as big a part of everyday language as traditional media sources. In this ongoing A-Z of Social Media series, I’ll look at the new online stars. First up is TechCrunch founder Michael Arrington.
While the world complains about the state of the economy and the cost of gas, millions of people are dying of hunger and poverty. These people don’t have options like finding other jobs to pay the bills and put food on the table – instead they face a stark reality that many could never hope to understand. Blog Action Day 2008 aims to make their voices heard.
Danny Brown is VP, Product Intelligence at Jugnoo Inc., an internet and media technology company for consumers and business. An award-winning marketer and blogger, he is also the author of The Parables of Business, offering business strategies and advice through the art of storytelling. [Read More…]
All content by Danny Brown is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada License All content by Danny Brown is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada License
Are We Turning into Social Media Snobs?
Social media and blogging go hand in hand. From the early days of both mediums to their incredible growth, popularity and importance in today’s web world, it’s almost impossible to think of a time before blogging or social media. So why are some of the people “on the inside” complaining about it so much?