Comments on: Social Media, Press Releases and Where PR Fits In

By: Using a Social Media Press Release Effectively « Press Release PR

Using a Social Media Press Release Effectively « Press Release PR — Thu, 06 Nov 2008 20:49:25 +0000

[...] main point is to use your social media release as your communication tool. If you wish to get instant feedback on your news or product, open up the release to allow comments [...]

By: Social media PR advocate Danny Brown on Comet Branding Radio | danny BROWN

Social media PR advocate Danny Brown on Comet Branding Radio | danny BROWN — Fri, 31 Oct 2008 23:16:25 +0000

[...] discuss. Next week I’ll be involved in the discussion side of things when I talk about the social media press release on Comet Branding [...]

By: Danny

Danny — Fri, 31 Oct 2008 05:20:46 +0000

Hi Linda,

Thank you for stopping by, appreciate it.

I agree with you completely – I feel there is too much confusion, and conflicting views as to what makes a social media press release and what doesn’t. I think the main issue is that one person says you need certain features on it, while another person says you only need some of these.

The old adage that “less is more” would ring true in this case, I feel. Have the really important social media tools on there – RSS, blog link and a strong social network profile – and use the sparser social media release in conjunction with a more traditional version.

Perhaps after discussing it next week, some of the answers may be clearer? We can but hope.

Thanks again for stopping by and sharing your views, appreciated.

By: Linda Smith

Linda Smith — Fri, 31 Oct 2008 05:10:39 +0000

Hi Danny – thank you for commenting on my blog today…it led me here! This is very interesting. As someone who used to work in traditional “real” world PR where you write and send snail mail press releases, the virtual internet world is still a bit of a mystery to me. I’m still confused as to what and how RSS feeds work, and how you integrate all the various social media out there into a cohesive unit. A small example would be if I, as a business person, have something I’d like to put a PR release out about, I currently don’t have a clue how to do a social media press release that would cover all the bases. I think some standarization would be helpful as well as interconnectivity. I’m loving the social media world…doing business and making connections with people that would be impossible otherwise. – Linda

Linda Smith´s last blog post..Enthusiasm for your product – do you have it?

By: Danny

Danny — Thu, 30 Oct 2008 16:30:33 +0000

While I see your point, George, the dissipation of the release isn’t down to the release itself – more with the people (and PR professionals are as much to blame) not understanding how and where to use the format.

Hopefully as the format becomes more established (and using a standardized design would help), this confusion should clear up. I’m actually being interviewed on radio next week about it, alongside Jason Kintzler of PitchEngine – these points and more should make for an interesting discussion.

Thanks for reading and sharing your views, always appreciated.

By: George Cozma

George Cozma — Thu, 30 Oct 2008 15:43:39 +0000

I just took a look over the debate you spoke about and the points against the "social media PR release", at least in its current format, make sense. The purpose of such a monster should not be to dissipate the amount of attention a release gets, but rather to aggregate it. Ideally the interactive elements should not be spread on hundreds of social media sites, but rather on a single entity. The social media sites would thus act as a funnel and would help in gathering that critical mass. Regards, George George Cozma´s last blog post..Gray Hat Zone Puzzle Hunt Contest Update

By: TheLovableRogue

TheLovableRogue — Thu, 30 Oct 2008 02:39:35 +0000

The article provides an insight into the position of the social media in PR. Brown reasons that one of the core problems with present social media adoption in PR is that there exists a conflict between the traditional PR format and the social media PR format. This has led some firms to mistakenly assume that simply having an internet presence is sufficient.

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By: Danny

Danny — Thu, 30 Oct 2008 02:08:46 +0000

Hi Eugene,

Thanks for finding me via Twitter – a perfect example of how social media can get “news” out quicker and more effectively than traditional outlets when used properly.

I feel utilizing all the tools you can – social networks, social media, PR, marketing, advertising, etc – will (or should) become a more standardized way of working, as opposed to the separate niches a lot of them currently occupy. With people like yourself looking at ways to implement these different methods, the signs are good for the future.

Thanks for reading and commenting.

By: eugene

eugene — Thu, 30 Oct 2008 02:03:33 +0000

interesting blog. found you on twitter. I work at a social network and really am trying to utilize social media effectively. I think PR is important too as this may be my next step. eugene´s last blog post..Duc commented on the blog post Oh You Know I Had to Post This: 20 Costumes That Will Earn You a Halloween Beating by Cracked

By: Danny Brown

Danny Brown — Wed, 29 Oct 2008 23:16:55 +0000

"Whatever your take is, whether you’re for or against, there’s no doubting that the social media press release offers a new spin for getting news out to relevant parties. While I’m most definitely in the “For” camp, I can also see why there is lingering doubt about its effectiveness. This is where it’s up to the founders and supporters of the format to show just why it can be so effective."

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