The Battle for the US Election, Social Media Style

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As November 4 and the US Presidential Election looms ever nearer, there’s a new battle going on for the hearts and minds of the American voters. It’s not between Barack Obama and John McCain (although they are the two major players in it). No, this battle is between social media giants MySpace and Facebook. Ever… [Continue Reading]

Backseat Drivers and Blog Commenters

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Back in January of this year, Hjortur Smarason (owner of Scope Communications) wrote an interesting blog post about Target and their response to feedback left by a blogger named Amy Jussel. Jussel had written to the retailer to complain about an advertising campaign that showed a woman lying spreadeagled on a target, with the unfortunate… [Continue Reading]