For anyone using social media, the benefits are obvious. The connections made, the advice and help shared, and the tools available to build brands both personal and professional. Yet for every one person that “gets it”, there are many more who don’t see its value. So who’s right? Is there even a right or wrong when it comes to social media?
read the full post
Businesses today face tough times ahead. The economy shows no signs of recovery, sales are down in traditionally high-performing markets and consumer confidence is at an all-time low. Yet instead of strengthening their positions, many businesses are ignoring one of the key factors that got them where they are today – customer service. Not looking after your existing customers is akin to commercial suicide – so when did they stop listening?
read the full post