Monthly Archives: November 2008

Ten PR People to Follow on Twitter

A recent blog post at ProBlogger.com offered new Twitter users a Top 10 list of the most useful and informative people to follow. Chosen for their ability to show people what Twitter and social media is all about, if contained some of the medium’s heavy hitters. So who would make a list of 10 public relations people to follow on Twitter?

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Have You Been Tweetbombed on Twitter Yet?

Twitter is without a doubt one of the more popular social media tools or applications. For making new friends on a personal level, to networking and meeting new business contacts on a professional level. But it can also be a lot of fun, with different users finding different ways to entertain people. Tweetbomb is just the latest and possibly one of the best – so what’s it all about?

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Why The Black Friday Madness Has To Stop

One of social media’s defining messages is that it’s all about the sharing – helping each other become better at what we do by being selfless and looking out for each other. But does this message transfer itself to the real world? This weekend’s tragic Black Friday events suggest this may not be the case. Are we really losing our sense of worth?

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Social Media in Plain English

Sometimes, despite our best efforts, trying to encourage businesses to get into social media often feels like hitting a brick wall. You can show benefits, why it’s important, what tools are best for each company, etc, but all to deaf ears. What if there was a really simple way to explain it?

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Social Media is a Language of Its Own

For anyone using social media, the benefits are obvious. The connections made, the advice and help shared, and the tools available to build brands both personal and professional. Yet for every one person that “gets it”, there are many more who don’t see its value. So who’s right? Is there even a right or wrong when it comes to social media?

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Remember When Customer Service Actually Meant Service?

Businesses today face tough times ahead. The economy shows no signs of recovery, sales are down in traditionally high-performing markets and consumer confidence is at an all-time low. Yet instead of strengthening their positions, many businesses are ignoring one of the key factors that got them where they are today – customer service. Not looking after your existing customers is akin to commercial suicide – so when did they stop listening?

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Drop The Retainer If You Want to Retain

The days of high retainer fees are long gone – or at least they should be. PR, marketing and advertising agencies need to realize what their clients already have – it’s a results-driven market. As money belts are tightened by businesses everywhere, agencies need to move with the times and offer alternatives. Does yours?

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Social Media Goes Gonzo

Blog carnivals are a wonderful way to take readers on a trip through undiscovered and underrated blogs. Centered around a central theme, they offer a host of similar yet also different blogs to read, all under one roof. Join me for the Social Media Goes Gonzo blog carnival early next year – will you be part of it?

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