As social media goes from strength to strength in both popularity and acceptance, it’s becoming increasingly clear that businesses are looking at how to get a handle on using it effectively. CEO’s and top-tier management are (slowly) realizing that they should be using social media – the problem is that too many decision makers don’t feel there is any real justification in allotting time to the medium.
For any marketing, PR or advertising teams in a business with this kind of reticent management, it can be particularly frustrating. As a social media user yourself, you know just how effective it can be as a promotional tool. Try telling your boss that, and it’s not so easy. Thanks to Monitter, your task may have just gotten easier.
Monitter is a Twitter application that allows three streams of real-time comment (Tweet) information to be fed to you as it happens. The way it works is simplicity itself (and it’s always the simplest things that work best!):
- Type in a keyword or phrase at the top of each column
- Hit return
You’ll then be fed live streams of Tweets from Twitter users around the globe relating to the keywords used. The potential of this is obvious. Say you want to know if your business (or any of its key personnel) is being discussed – simply enter the company (or person’s) name.
Or you want to know what’s being talked about in your niche industry – again, any Tweets relevant to it will be displayed as they happen. What business wouldn’t want that kind of knowledge?
From crisis control for PR teams to feedback and ideas for marketing teams – Monitter is one of the first apps for Twitter that I’ve come across that I feel offers businesses the excuse they’ve been looking for to jump into social media. Yes, there are others out there – TweetDeck is a good example – but for simplicity and effectiveness, Monitter gets my vote. Check it out for yourself.
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