Many people ask how they can get their bosses to understand social media. Chris Brogan’s story about Bob is a prime example. Employees may get social media and all its benefits, but just can’t seem to find a way to explain to their bosses why the company would benefit.

I came across the video Social Media in Plain English by a company called Common Craft. They have a host of similar videos for different themes – the key connecting factor is the simplicity in which they explain their topics.

I think Social Media in Plain English is one of the most apt titles I’ve ever come across.

What do you think?