There’s an old saying that the customer is always right. It’s usually reserved for retail but it can be put to pretty much any business. Yet this isn’t always the case. Sometimes, as much as the client would like to be involved, they need to stand back and let your expertise take over to help you help them.
When a company’s brand is at stake, the way that they handle it says a lot about them. The recent Motrin example showed companies the need to wake up to the social media audience when it comes to protecting their brand. So why do so many still not have either a social media voice or really listen to what’s being said about them? Are there any excuses that are valid?
Many people view blogging and writing as the same thing. After all, isn’t blogging just an extension of writing? You write an article and transfer that to your blog – that’s just writing then, isn’t it? Or is it true that blogging is completely different from writing in that it offers a more personal voice?