While browsing the blogosphere, I came across one that raised the question whether Pepsi should buy Twitter. Curious, I raised the same question on Twitter itself, and the responses made it clear that it wasn’t such a strange question. Twitter offers the perfect audience for the right company looking to take a foothold in social media. So, should Pepsi buy Twitter? And if not, who should?
Seth Godin’s new book Tribes encourages people to become leaders. To stop accepting the status quo and to challenge everything, to make the changes now that will free you from the norm and begin building your own tribe. So why do so many of Seth’s target audience continue to be anything but leaders?
As more businesses realize they need to use social media to increase their audience, one of the results has been the growth in company blogs. From the largest corporations to the smallest one-man bands, business blogging is growing in both popularity and reach. Yet many of these business blogs are never written by anyone in the business itself – rather, they’re outsourced to ghost bloggers instead. Does this make a difference? Should a company blog be written by someone from the company or is the message the same no matter who writes it?
Google is without a doubt the most popular search engine in town. With over 2/3 of the world’s web traffic coming from Google results, it doesn’t seem to be in any danger of losing its lofty position any time soon. But does it really know all the answers? In a slight drift from the norm, I decided to type in some random and bizarre questions. Would Google have the answers, or are there some things even they don’t know?