Comments on: The REAL Social Media ROI – Risk of Ignoring http://dannybrown.me/2008/12/02/the-real-social-media-roi-risk-of-ignoring/ The Human Side of Media and the Social Side of Marketing Mon, 13 Feb 2012 06:36:25 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: The Relationship Behind the Sale - Connecting the dots from business to people with social media and community marketing http://dannybrown.me/2008/12/02/the-real-social-media-roi-risk-of-ignoring/#comment-20289 The Relationship Behind the Sale - Connecting the dots from business to people with social media and community marketing Sun, 25 Apr 2010 18:28:12 +0000 http://dannybrown.me/?p=2254#comment-20289 [...] a customer to make the purchase. Every sale has to justify the outlay. But what about the customer? What about their ROI from [...] [...] a customer to make the purchase. Every sale has to justify the outlay. But what about the customer? What about their ROI from [...]

]]> By: Social Media ROI Means Return on Investment | Catchfire Media Blog http://dannybrown.me/2008/12/02/the-real-social-media-roi-risk-of-ignoring/#comment-19636 Social Media ROI Means Return on Investment | Catchfire Media Blog Thu, 25 Feb 2010 17:37:21 +0000 http://dannybrown.me/?p=2254#comment-19636 [...] on investment). Some call it return on engagement, while others say thinking about ROI as the risk of ignoring is more important. No matter how you slice it, organizations are not going to engage in social [...] [...] on investment). Some call it return on engagement, while others say thinking about ROI as the risk of ignoring is more important. No matter how you slice it, organizations are not going to engage in social [...]

]]> By: Social Media ROI is about Conversation not Numbers http://dannybrown.me/2008/12/02/the-real-social-media-roi-risk-of-ignoring/#comment-8834 Social Media ROI is about Conversation not Numbers Wed, 19 Aug 2009 13:09:26 +0000 http://dannybrown.me/?p=2254#comment-8834 [...] Original Source: Social Media ROI and The REAL Social Media ROI – Risk of Ignoring… [...] [...] Original Source: Social Media ROI and The REAL Social Media ROI – Risk of Ignoring… [...]

]]> By: Harold Jarche » Friday’s Finds #5 http://dannybrown.me/2008/12/02/the-real-social-media-roi-risk-of-ignoring/#comment-7880 Harold Jarche » Friday’s Finds #5 Fri, 19 Jun 2009 20:41:31 +0000 http://dannybrown.me/?p=2254#comment-7880 [...] Real ROI of Social Media: “But maybe we’re looking at the wrong ROI to start with – instead of return on [...] [...] Real ROI of Social Media: “But maybe we’re looking at the wrong ROI to start with – instead of return on [...]

]]> By: AMA Boston | Boston Marketing Matters - The Official Blog of AMA Boston http://dannybrown.me/2008/12/02/the-real-social-media-roi-risk-of-ignoring/#comment-1451 AMA Boston | Boston Marketing Matters - The Official Blog of AMA Boston Wed, 14 Jan 2009 19:19:02 +0000 http://dannybrown.me/?p=2254#comment-1451 [...] and actually interacting with them will reap its own rewards. I always liken social media ROI to “Risk of Ignoring” – that’s where the value comes [...] [...] and actually interacting with them will reap its own rewards. I always liken social media ROI to “Risk of Ignoring” – that’s where the value comes [...]

]]> By: links for 2008-12-03 « Anything Goes with Mikotostar http://dannybrown.me/2008/12/02/the-real-social-media-roi-risk-of-ignoring/#comment-637 links for 2008-12-03 « Anything Goes with Mikotostar Wed, 03 Dec 2008 16:33:44 +0000 http://dannybrown.me/?p=2254#comment-637 [...] The REAL Social Media ROI - Risk of Ignoring So much talk in social media circles lately has been about how businesses can measure ROI, or Return on Investment. CEO’s want to know how they can profit from the likes of Twitter, Facebook and other social media sites and networks. Yet what if they’re looking at the wrong kind of ROI completely? (tags: socialmedia media social roi) [...] [...] The REAL Social Media ROI – Risk of Ignoring So much talk in social media circles lately has been about how businesses can measure ROI, or Return on Investment. CEO’s want to know how they can profit from the likes of Twitter, Facebook and other social media sites and networks. Yet what if they’re looking at the wrong kind of ROI completely? (tags: socialmedia media social roi) [...]

]]> By: Danny http://dannybrown.me/2008/12/02/the-real-social-media-roi-risk-of-ignoring/#comment-636 Danny Wed, 03 Dec 2008 16:25:58 +0000 http://dannybrown.me/?p=2254#comment-636 @ Jason. I agree completely, and the reason I used these two mediums alone. Until people/businesses realize that social media is multi-facted (just like the best business tools), then it will continue to be used wrong. @ Lisa. It's surprising how many people just look at the media aspect and ignore the social one - especially half of "social media" the term is social. Do these same businesses also just broadcast offline as well, then? @ Jak. What's really surprising about so many people using Twitter as the social media benchmark, if you like, is that so few people still know about it. There's a great vidoe doing the rounds on Youtube at the minute where a collection of people worldwide are asked, "Do you Twitter?" and are met with blank stares. Which perhaps makes it easier to understand why businesses that simply dive into Twitter as their social media outlet, without conversing, are missing the point completely. @ Nate. That example of the Mumbai spammer is a perfect one of how NOT to use any social media tool. How the guy expected anyone to take up his marketing rubbish after abusing a tragic situation like that is anyone's guess. But, then again, if he didn't care about the tragedy in the first place, is it any surprise if he doesn't care about how many people called him out on it? Thanks for your comments and insights, guys, always appreciated. @ Jason. I agree completely, and the reason I used these two mediums alone. Until people/businesses realize that social media is multi-facted (just like the best business tools), then it will continue to be used wrong.

@ Lisa. It’s surprising how many people just look at the media aspect and ignore the social one – especially half of “social media” the term is social. Do these same businesses also just broadcast offline as well, then?

@ Jak. What’s really surprising about so many people using Twitter as the social media benchmark, if you like, is that so few people still know about it. There’s a great vidoe doing the rounds on Youtube at the minute where a collection of people worldwide are asked, “Do you Twitter?” and are met with blank stares. Which perhaps makes it easier to understand why businesses that simply dive into Twitter as their social media outlet, without conversing, are missing the point completely.

@ Nate. That example of the Mumbai spammer is a perfect one of how NOT to use any social media tool. How the guy expected anyone to take up his marketing rubbish after abusing a tragic situation like that is anyone’s guess. But, then again, if he didn’t care about the tragedy in the first place, is it any surprise if he doesn’t care about how many people called him out on it?

Thanks for your comments and insights, guys, always appreciated.

]]> By: Nate Long http://dannybrown.me/2008/12/02/the-real-social-media-roi-risk-of-ignoring/#comment-635 Nate Long Wed, 03 Dec 2008 15:51:57 +0000 http://dannybrown.me/?p=2254#comment-635 Great post, as usual. I've seen many examples that prove some people don't understand this Risk of Ignoring. Some still think social media is all about one-way communication on the next big social media platform. Sign up and spam away! The guy who used the Mumbai hashtag in Twitter to drive traffic to his site comes to mind. True conversation takes interaction and relationship-building on group and individual levels. Also, most good relationships are mutually beneficial. Great post, as usual. I’ve seen many examples that prove some people don’t understand this Risk of Ignoring. Some still think social media is all about one-way communication on the next big social media platform. Sign up and spam away! The guy who used the Mumbai hashtag in Twitter to drive traffic to his site comes to mind.

True conversation takes interaction and relationship-building on group and individual levels. Also, most good relationships are mutually beneficial.

]]> By: Theresa Bierer http://dannybrown.me/2008/12/02/the-real-social-media-roi-risk-of-ignoring/#comment-634 Theresa Bierer Wed, 03 Dec 2008 15:43:32 +0000 http://dannybrown.me/?p=2254#comment-634 Well written. Difficult to believe the 'shout at everyone' approach worked so well in the past but it truly did. Well written.

Difficult to believe the ‘shout at everyone’ approach worked so well in the past but it truly did.

]]> By: jak http://dannybrown.me/2008/12/02/the-real-social-media-roi-risk-of-ignoring/#comment-633 jak Wed, 03 Dec 2008 15:18:45 +0000 http://dannybrown.me/?p=2254#comment-633 Great points. Companies are expecting results without the work. Social Media requires work the same way PR, Marketing, and Advertising do. They are different skill sets in some ways, but you get what you put into it. Also, way too many people are using the "Twitter = Social Media" equation without considering stepping back and viewing the big picture. Social Media is sooo much more than just Twitter. Twitter is more or less becoming the main back channel. Externally, the uninformed are putting too much blind faith in the "power" of Twitter. It takes investment, but more than anything, echoing Lisa, it takes an understanding of the interaction, the conversation, the actual "social" aspects of the internet in general and how to leverage them to benefit the consumer, not the company. "Offer value" is always my first advice to anyone stepping into the Social Media arena for the first time. <abbr><em>jak´s last blog post..<a href="http://jasonkeath.com/?p=177" rel="nofollow">Groundswell, Review and Notes</a></abbr></em> Great points. Companies are expecting results without the work. Social Media requires work the same way PR, Marketing, and Advertising do. They are different skill sets in some ways, but you get what you put into it.

Also, way too many people are using the “Twitter = Social Media” equation without considering stepping back and viewing the big picture. Social Media is sooo much more than just Twitter. Twitter is more or less becoming the main back channel. Externally, the uninformed are putting too much blind faith in the “power” of Twitter. It takes investment, but more than anything, echoing Lisa, it takes an understanding of the interaction, the conversation, the actual “social” aspects of the internet in general and how to leverage them to benefit the consumer, not the company. “Offer value” is always my first advice to anyone stepping into the Social Media arena for the first time.

jak´s last blog post..Groundswell, Review and Notes

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