Comments on: Paid Blogging and the Art of Transparency http://dannybrown.me/2008/12/13/paid-blogging-and-the-art-of-transparency/ The Human Side of Media and the Social Side of Marketing Mon, 13 Feb 2012 06:36:25 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: I need your help, what blogger ethics and transparency questions do you have for http://dannybrown.me/2008/12/13/paid-blogging-and-the-art-of-transparency/#comment-39039 I need your help, what blogger ethics and transparency questions do you have for Wed, 12 Jan 2011 09:26:19 +0000 http://dannybrown.me/?p=2572#comment-39039 [...] is quite a big thing around here, as well as many other places online. I’ve written about the topic a few times, and read/commented on other posts around the web on it as [...] [...] is quite a big thing around here, as well as many other places online. I’ve written about the topic a few times, and read/commented on other posts around the web on it as [...]

]]> By: Discussing Blogger Ethics with Joe Hackman | Danny Brown http://dannybrown.me/2008/12/13/paid-blogging-and-the-art-of-transparency/#comment-39000 Discussing Blogger Ethics with Joe Hackman | Danny Brown Tue, 11 Jan 2011 22:44:21 +0000 http://dannybrown.me/?p=2572#comment-39000 [...] is quite a big thing around here, as well as many other places online. I’ve written about it a few times, and read/commented on other posts around the web on it as [...] [...] is quite a big thing around here, as well as many other places online. I’ve written about it a few times, and read/commented on other posts around the web on it as [...]

]]> By: Web Business Tutorials - WebProBusiness.com » Can Business Trust Be Lost By Huge Marketing Budgets? http://dannybrown.me/2008/12/13/paid-blogging-and-the-art-of-transparency/#comment-8684 Web Business Tutorials - WebProBusiness.com » Can Business Trust Be Lost By Huge Marketing Budgets? Tue, 04 Aug 2009 13:30:29 +0000 http://dannybrown.me/?p=2572#comment-8684 [...] paid blogging and sponsored tweets make more headway and come under both praise and criticism, it’s clear that [...] [...] paid blogging and sponsored tweets make more headway and come under both praise and criticism, it’s clear that [...]

]]> By: The Economy of Trust and Its Value in Emerging Media http://dannybrown.me/2008/12/13/paid-blogging-and-the-art-of-transparency/#comment-8680 The Economy of Trust and Its Value in Emerging Media Tue, 04 Aug 2009 12:01:08 +0000 http://dannybrown.me/?p=2572#comment-8680 [...] paid blogging and sponsored tweets make more headway and come under both praise and criticism, it’s clear [...] [...] paid blogging and sponsored tweets make more headway and come under both praise and criticism, it’s clear [...]

]]> By: arthuryann http://dannybrown.me/2008/12/13/paid-blogging-and-the-art-of-transparency/#comment-8497 arthuryann Wed, 22 Jul 2009 14:33:21 +0000 http://dannybrown.me/?p=2572#comment-8497 Danny,<br><br>I agree: What's the problem?<br><br>The PRSA Code of Ethics is instructive in this area. In a recent "practice advisory" to our members (periodic updates to our code), we advised our members to disclose any exchange of value intended to garner or influence editorial coverage. <br><br>The code now stipulates that is unethical to knowingly fail to request disclosure of confidential compensation to a communication medium for placement of specified editorial content. It also encourages disclosure of any exchange of value that influences how those they represent are covered.<br><br>Given those disclosures, readers can assess for themselves the information’s bias, accuracy and usefulness. Seems to me that Chris Brogan got it right.<br><br>Arthur Yann is vice president of public relations for PRSA. Danny,

I agree: What's the problem?

The PRSA Code of Ethics is instructive in this area. In a recent “practice advisory” to our members (periodic updates to our code), we advised our members to disclose any exchange of value intended to garner or influence editorial coverage.

The code now stipulates that is unethical to knowingly fail to request disclosure of confidential compensation to a communication medium for placement of specified editorial content. It also encourages disclosure of any exchange of value that influences how those they represent are covered.

Given those disclosures, readers can assess for themselves the information’s bias, accuracy and usefulness. Seems to me that Chris Brogan got it right.

Arthur Yann is vice president of public relations for PRSA.

]]> By: Sponsored Tweets and IZEA - Is This Twitter's Future? | danny brown http://dannybrown.me/2008/12/13/paid-blogging-and-the-art-of-transparency/#comment-8162 Sponsored Tweets and IZEA - Is This Twitter's Future? | danny brown Thu, 09 Jul 2009 00:14:57 +0000 http://dannybrown.me/?p=2572#comment-8162 [...] It’s a contentious topic that generally splits blogger opinion down the middle, with both sides offering valid reasons for their views for and against sponsored posts or paid blogging. Personally, I’m neither here nor there on the topic as long as it’s handled properly. [...] [...] It’s a contentious topic that generally splits blogger opinion down the middle, with both sides offering valid reasons for their views for and against sponsored posts or paid blogging. Personally, I’m neither here nor there on the topic as long as it’s handled properly. [...]

]]> By: Tipping the Scales (or The Dark Side of Blogging versus PR) | danny brown http://dannybrown.me/2008/12/13/paid-blogging-and-the-art-of-transparency/#comment-4646 Tipping the Scales (or The Dark Side of Blogging versus PR) | danny brown Sat, 11 Apr 2009 18:16:14 +0000 http://dannybrown.me/?p=2572#comment-4646 [...] I understand about paid blogging and I have no qualms with it, as long as the blogger is upfront that it’s a sponsored post [...] [...] I understand about paid blogging and I have no qualms with it, as long as the blogger is upfront that it’s a sponsored post [...]

]]> By: lucio ribeiro http://dannybrown.me/2008/12/13/paid-blogging-and-the-art-of-transparency/#comment-833 lucio ribeiro Tue, 16 Dec 2008 10:19:10 +0000 http://dannybrown.me/?p=2572#comment-833 Danny, be honest here, read your post but didn't read all comments. Im straight forward when it comes to paid reviews, there's nothing with ethics ! Dont really get all this conversation about ethics in monetizing your blog. It's acceptable a full webspage with adwords but not review a product/brand paying? Juts because internet was born free doesn't mean it cant evolute, and money plays strong on this evolution. <abbr><em>lucio ribeiro´s last blog post..<a href="http://marketingeasy.net/they-know-something-you-dont/2008-12-10/" rel="nofollow">They Know Something You don’t</a></abbr></em> Danny, be honest here, read your post but didn’t read all comments.
Im straight forward when it comes to paid reviews, there’s nothing with ethics ! Dont really get all this conversation about ethics in monetizing your blog.
It’s acceptable a full webspage with adwords but not review a product/brand paying?
Juts because internet was born free doesn’t mean it cant evolute, and money plays strong on this evolution.

lucio ribeiro´s last blog post..They Know Something You don’t

]]> By: Danny http://dannybrown.me/2008/12/13/paid-blogging-and-the-art-of-transparency/#comment-832 Danny Tue, 16 Dec 2008 08:01:38 +0000 http://dannybrown.me/?p=2572#comment-832 I understand what you mean (and I wasn't looking for vindication of any trust in me) ;-) The question was more from the point of view of why you understand why others might have felt let down by Chris's post (if that was your meaning in the original response)? If they've been following him for any decent amount of time (either as a blogger or on Twitter) then I'd say that they've already trusted his voice and opinion. So why would a disclosed post that wasn't an out-and-out sales pitch cause them to lose that trust? Particularly when much of the criticism was coming from people that "have known Chris for a long time" even without meeting, as you mention yourself, by reading his blog for so long. I understand what you mean (and I wasn’t looking for vindication of any trust in me) ;-)

The question was more from the point of view of why you understand why others might have felt let down by Chris’s post (if that was your meaning in the original response)?

If they’ve been following him for any decent amount of time (either as a blogger or on Twitter) then I’d say that they’ve already trusted his voice and opinion. So why would a disclosed post that wasn’t an out-and-out sales pitch cause them to lose that trust? Particularly when much of the criticism was coming from people that “have known Chris for a long time” even without meeting, as you mention yourself, by reading his blog for so long.

]]> By: Ari Herzog http://dannybrown.me/2008/12/13/paid-blogging-and-the-art-of-transparency/#comment-827 Ari Herzog Tue, 16 Dec 2008 04:13:43 +0000 http://dannybrown.me/?p=2572#comment-827 There is a chemistry that occurs between two people when meeting in person, as I've done with Chris, when one's eyes look into another's, and explanations are unnecessary. That's not to say I don't trust you, Danny, but I trust Chris more. It's similar among people who've never physically met but have known each other for a long period of time, when the truth is understood without saying anything. Know what I mean? <abbr><em>Ari Herzog´s last blog post..<a href="http://feeds.feedburner.com/~r/ariwriter/~3/485136184/" rel="nofollow">Why Republicans Prefer Twitter Over Suicide (and Online Media Guidance for CNN)</a></abbr></em> There is a chemistry that occurs between two people when meeting in person, as I’ve done with Chris, when one’s eyes look into another’s, and explanations are unnecessary.

That’s not to say I don’t trust you, Danny, but I trust Chris more.

It’s similar among people who’ve never physically met but have known each other for a long period of time, when the truth is understood without saying anything.

Know what I mean?

Ari Herzog´s last blog post..Why Republicans Prefer Twitter Over Suicide (and Online Media Guidance for CNN)

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