The world moves quickly around us. It’s not always a nice place to be and sometimes it’s hard to keep things going when everything seems against us. Yet one thing that always gets us through are our friends. Do we show them how thankful we are often enough?
For social media proponents and advocates, one of the best things about it is the open-natured conversations that take place. Allowing views and offering views in a supportive manner while learning more about social media’s benefits (or lack of, as well). So what happens when the users of social media themselves broadcast in a way that’s the exact opposite of social media’s efforts?
So much talk in social media circles lately has been about how businesses can measure ROI, or Return on Investment. CEO’s want to know how they can profit from the likes of Twitter, Facebook and other social media sites and networks. Yet what if they’re looking at the wrong kind of ROI completely?
Social media is many things to many people. For some it’s simply a way of connecting and making new friends online. For others, it’s an essential tool in their strategy of online brand building. With this in mind, I offer a series of interviews where different people share their views with me on how they use social media. Sharing his thoughts this time around is Mark Harai, a consultant with social media marketing and business development consultancy GAC Consultants.
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Danny Brown is VP, Product Intelligence at Jugnoo Inc., an internet and media technology company for consumers and business. An award-winning marketer and blogger, he is also the author of The Parables of Business, offering business strategies and advice through the art of storytelling. [Read More…]
All content by Danny Brown is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada License All content by Danny Brown is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada License