One of social media’s defining messages is that it’s all about the sharing – helping each other become better at what we do by being selfless and looking out for each other. But does this message transfer itself to the real world? This weekend’s tragic Black Friday events suggest this may not be the case. Are we really losing our sense of worth?
Sometimes, despite our best efforts, trying to encourage businesses to get into social media often feels like hitting a brick wall. You can show benefits, why it’s important, what tools are best for each company, etc, but all to deaf ears. What if there was a really simple way to explain it?