Image via Wikipedia We’re all part of a team. Our communities are our fellow players and our thought-leaders are our coaches and managers. Our blog readers and our followers on Twitter are our supporters (and we’re theirs). The mediums we use are our playing fields. There are eleven players in a soccer team with (usually)… [Continue Reading]
Free Subscriptions Cost Money Too
January 28, 2009 By 6 Comments
Image by woody1778a via Flickr About two weeks ago, I started to get the Toronto Star delivered to my doorstep. Which confused me a little, since I get all my news online, and I didn’t sign up for a subscription. Being the good soul I am, I took it indoors from the cold and warmed… [Continue Reading]
Can I Buy You?
January 28, 2009 By 15 Comments
Brian Carter, a guy I admire immensely, raised an interesting question on Twitter today. He asked: My own answer was, “It’s a moot point. If I like something enough to endorse it, I’d do it anyway for free. I wouldn’t sell my trust away.” Yet even as I said that, I wondered if I was… [Continue Reading]
Social Media is the Playground at Recess
January 27, 2009 By 11 Comments
This is a guest post from PR professional David Mullen, whose insights into the industry always intrigue me. I read his blog often and ask why many of his suggestions on how PR can evolve aren’t standard practice yet, and I’m delighted he’s sharing his views here today. You remember those days. You would run… [Continue Reading]
It’s Not All About The Blog
January 26, 2009 By 28 Comments
Image by magia3e via Flickr Should I have a blog? It’s one of the questions I’m asked most frequently when I sit down with a new client to discuss their online presence. They’ve seen other blogs – personal and professional – and they’re wondering if they should be part of the party. The answer isn’t… [Continue Reading]
The REAL Information Age
January 26, 2009 By Leave a Comment
Ever wonder where the news of tomorrow will come from? Particularly now that “traditional media” seems to be on the decline? This excellent video from Albino Blacksheep may just offer some answers. My thanks to Mark Horvath for sharing this with me. If you enjoyed this post, please consider leaving a comment and subscribe to… [Continue Reading]
Competition and Changes
January 25, 2009 By 2 Comments
Image by presta via Flickr For regular readers of this blog, you’ve probably noticed the change in design. Again. Despite the previous one being in use for less than a month. So my apologies for any confusion – I swear I’m not going through an identity crisis! Unfortunately, while I did like the design of… [Continue Reading]
The Thing About Blog Comments Is…
They’re a privilege, not a right. Don’t get me wrong – I don’t mean that in an elitist or dictator-type way. After all, comments are the passengers to the bus driver that is the blog author. They’re what makes the trip so enjoyable. Yet it’s still at the discretion of the bus driver whether it’s… [Continue Reading]