Monthly Archives: January 2009

Social Media for Soccer Lovers

Image via Wikipedia

We’re all part of a team. Our communities are our fellow players and our thought-leaders are our coaches and managers. Our blog readers and our followers on Twitter are our supporters (and we’re theirs). The mediums we use are our playing fields.
There are eleven players in a soccer team with (usually) four different [...]

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There’s No Such Thing as Bad Publicity – Right?

Image via Wikipedia

There’s an old saying that any publicity is good publicity – but is it? True, a discussion about your company or business means that at least people are talking about you but is there a limit as to how far this should go and be accepted as a good thing?
A client approached a [...]

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The Best Things in Life Really ARE Free

Image by Matt Hamm via Flickr

I saw something interesting today. There’s a website that offers “social media certification”. Its blurb mentions that for only $1495, you will receive the following benefits:

Intensive CSMMC (Certified Social Media Marketing Coach/Consultant) 12-week certification program
12 one-hour high-impact interactive classes and 1 bonus session
An intensive content-rich training manual
Links and resources “worth [...]

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The Thing About Blog Comments Is…

They’re a privilege, not a right. Don’t get me wrong – I don’t mean that in an elitist or dictator-type way. After all, comments are the passengers to the bus driver that is the blog author. They’re what makes the trip so enjoyable.
Yet it’s still at the discretion of the bus driver whether it’s a [...]

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Community Spirit

Image by Alex Osterwalder via Flickr

We all know things are tough at the minute.
Businesses are laying staff off or closing down altogether, contractors are finding less clients and people are finding it hard to make ends meet. And it’s probably going to get worse before it gets better.
So here’s an idea. A call to action, [...]

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