Comments on: Koodo Mobile – Does “So Bad It’s Good” Work?

By: koodoo mobile | gregory angel perez madison wisconsin usa

koodoo mobile | gregory angel perez madison wisconsin usa — Sat, 07 May 2011 04:52:07 +0000

[...] Koodo Mobile – Does So Bad It's Good Work | Danny Brown | Social … Jan 5, 2009 … Koodo Mobile is a new Canadian mobile phone service provider that aims to break the monopoly of … [...]

By: Danny Brown

Danny Brown — Sat, 17 Jan 2009 21:19:35 +0000

That was one of the points raised – does a bad ad affect sales or not? Some people like them, some don't – there's no question that Koodo have attracted a certain audience, and as I mention in the post, fair play to them. On a personal level, it doesn't work for me (or many others, as seen in the comments).

However, by the same token, it clearly does work for others. And that's the beauty of advertising/marketing – crass works just as well as refined. Of course, the true results come from sales and uptake and it'll be interesting to see how Koodo has fared after 12 months.

By: bsz66

bsz66 — Sat, 17 Jan 2009 16:09:50 +0000

Have you guys ever considered that sometimes there may not be any corelation between an ads likability and the company's success in selling there wares? I think this is a prime example of that. If you read the public reports of the big carriers it's clear that Koodo has achived more than wha they hoped. Another proof of that is Fido knocking off the whole concept.

By: Andrew

Andrew — Tue, 06 Jan 2009 12:58:48 +0000

One point to clarify: Koodo is (not-so-secretly) actually a new offering from Telus. Part of the marketing strategy is to distance Koodo from the parent co. (i.e. flabby, fee laden Telus Mobility). It seems to be working, because – lets face it – your average Koodo customer isn't a Math major.

By: Danny Brown

Danny Brown — Tue, 06 Jan 2009 02:44:14 +0000

Nice call on the Richard Simmons connection.

I agree, I do sometimes wonder how adverts get green-lighted; if I was in charge of my company promotion and that ad was presented to me as representative of my business and product, I'd have to question the reasoning.

By: Danny Brown

Danny Brown — Tue, 06 Jan 2009 02:38:32 +0000

It's strange how we remember the message, even to annoying adverts. Perhaps the goal has been met then – although if we don't end up buying the product, maybe I should say half a goal has been met?

By: Emmet Gibney

Emmet Gibney — Tue, 06 Jan 2009 02:26:18 +0000

I'm with you Danny, I find their commercials to be irritating. I somehow associate Koodo with Richard Simmons, but I suppose Richard Simmons is famous because he probably sold a boatload of fitness videos. They have done a good job of making sure that everyone is aware of the brand, and their kiosks look pretty slick. I would have loved to have been in the meeting where the marketing guys pitched this to the boss ; ) Emmet Gibney's Recent post...Is New Media Actually Tech, Or Some Sort Of Media/Tech Love Child?

By: Koodo Mobile - Does “So Bad It’s Good” Work?

Koodo Mobile - Does “So Bad It’s Good” Work? — Tue, 06 Jan 2009 01:56:05 +0000

[...] Random Feed wrote an interesting post today onHere’s a quick excerptPart of my background is in corporate telecoms, from my days working in the UK before I moved to Canada. Also, my wife works at the biggest business telecommunications solutions provider in Canada – so between us we know how cut-throat and competitive the telecoms industry is. Koodo Mobile is a new company whose sole aim is to take on the established mobile providers in Canada – Bell, Telus, Rogers and others – and offer simpler, less constrictive options: No excess fees No system access fee [...]

By: Kathy Broniecki

Kathy Broniecki — Tue, 06 Jan 2009 01:42:36 +0000

Companies that employ tacky creative in their advertising take a risk with their overall brand image. And it is not necessarily the tacky ads that "sell" the product - it is generally the unrelenting media frequencies that create TOMA. I'm reminded of Dick Enrico and 2nd Wind Exercise Equipment. Everywhere you looked - there was Dick. It worked for him, but not necessarily because his face was everywhere. Good post Danny! Glad I'm not subjected to any of these ads:) Kathy Broniecki's Recent post...katbron: @BlogWellDone TU! there is a young chef whipping up something on Leno. I didn't catch his name. He's about 10.

By: Jennifer Larson

Jennifer Larson — Tue, 06 Jan 2009 01:25:57 +0000

There is a fine line between being memorable and being extremely annoying. That being said, there was a commercial here about a product named Head On, which basically repeated the tag line 3 or 4 times during the 30 seconds it was on the air. I hated that commercial, but I never forgot their name. Jennifer Larson's Recent post...Link Your Way to More Blog Traffic