Comments on: When Does Embellishing End and Lying Begin?

By: Kenneth Cole Is Just The Latest in a Long Line of Bad PR Decisions | Danny Brown

Sat, 05 Feb 2011 02:28:20 +0000

[...] also written on here before about examples of bad PR and PR that takes advantage of tragic or upsetting situations, and questioned the sense behind [...]

By: peoples jeweler

peoples jeweler — Tue, 31 Mar 2009 17:28:10 +0000

peoples jeweler…

I never thought I will agree with this opinion, but you know… I agree partially now…

By: Melrose Jewelers, Rolex and Owen Wilson - The Sequel | danny brown

Melrose Jewelers, Rolex and Owen Wilson - The Sequel | danny brown — Fri, 13 Mar 2009 21:24:22 +0000

[...] I wrote about Melrose Jewelers and a press release they had issued. The release discussed actor Owen Wilson’s suicide [...]

By: Shonali Burke, ABC

Shonali Burke, ABC — Fri, 13 Mar 2009 21:05:57 +0000

Wow. There is SO much wrong with these folks’ approach, I don’t even know where to begin… or, like Julie, what to say.

Wow.

By: Jacqueline

Jacqueline — Fri, 13 Mar 2009 21:05:52 +0000

This is just like when “The Back Up” gun rack company issued a press release saying that their product could have saved Jennifer Hudson’s family from their tragic murders.

People that try to profit from others tragedy should be hung. What slimy, greedy, good-for-nothing scum!

http://www.associatedcontent.com/article/1169542/company_uses_jennifer_hudsons_family.html

By: Tiffany

Tiffany — Fri, 13 Mar 2009 21:03:47 +0000

This definitely puts brand monitoring into perspective.

Branding is so messy these days. You have to be willing to get in there with the mess. This just illustrates that further. So many people think they own your brand… and so many companies are terrified about that idea, the loss of brand messaging, getting messy, etc. etc. etc.

But the hard truth is, if other people are the ones talking about your brand, don’t they really own it?

At least their part of the conversation. And 99% of the people who came across this message online didn’t do what you did. They didn’t dissect the brand “responsible” for the story. They heard Rolex, got upset, and moved on.

By: Julie Bonn Heath

Julie Bonn Heath — Fri, 13 Mar 2009 20:48:40 +0000

This is disgusting. Not many things leave me “almost speechless”. I will have to come back later when I can think of what to say for real. Sheesh.

By: Danny Brown

Danny Brown — Wed, 14 Jan 2009 04:29:14 +0000

Thanks for pointing that out, Sue. Like you say, they would have come across as more genuine had they removed the piece altogether. As it stands, they're just as insensitive as the "3rd-party writer" they're looking to blame.

And the press release is still live as well – so what does that tell us?

By: Susan Murphy

Susan Murphy — Tue, 13 Jan 2009 06:43:13 +0000

Interesting that they've posted an apology on the site now, but have not removed the post itself. Disgusting, is right.

By: Eric D. Brown

Eric D. Brown — Sun, 11 Jan 2009 12:07:08 +0000

Yes another example of organizations and/or people who don't understand the power of the web.

Or is it?

Regardless of how crass it is….it has us talking about Rolex doesn't it? For those people that think any news is good news, they think they've done there job.

That said, I don't agree with the 'any news…' mentality. When people talk about your brand, you want them to smile…not shudder.