I actually first became aware of Mr. Monty several months back following a discussion on one the podcasts which I download. I got the impression at the time that he was very much on the ball. I find it encouraging that an organisation so often defined by the founder’s ‘you can have any colour you want, so long as it’s black’ mantra is reaching out to engage customers. If only they had adopted these principles several years back, instead of pushing their products onto the customer. Imagine how different the situation might be now.

Additionally, I think it’s great that Scott has addressed the comments made herein. It really hammers home the point that these social media enthusiasts are listening and are determined to make their presence known. Whilst we are all likely to have our own opinions of such organisation’s, the actions of those such as Monty can only improve our perceptions thereof.

TLR

http://www.filmschoolstudent.com/2007/08/03/my-su…

Ford may have made some financial mistakes but Scott’s appointment is one thing they got right.

I'll be sure to check out your own take on it.

http://www.chrisbrogan.com/be-wary-of-creating-pe…

Scott comes across as a normal guy who treats everyone with respect, so it's no wonder he's having such a positive impact for Ford.

Every organization & person can learn from this blog post…authenticity is key. Regardless of what your role is, if you aren't authentic and interested in listening to your client base, they will see through it quickly.

You're welcome – as I mentioned, although I've been critical of Ford, Chrysler and GM (and will continue to be if and when needed), I can appreciate the job you're doing. And as you say yourself, it's good to see Ford both offering the tools and support you need, and using your experience effectively.

I hear what you're saying about Ford's involvement (or lack of) – and while I don't think there's too much of a difference between asking for money now or having it in reserve, as I say that's a topic for another time.

Thanks for stopping by.

Thanks for your kind writeup, Danny. It can be hard work at times, but I'm lucky I work for a company that not only embraces this approach, but that has the products to back up what I'm saying. I don't think I could be a corporate mouthpiece if I didn't really believe it what I was saying.

Oh, and for the record: Ford's part in the so-called "bailout" was to take no money. We've consistently stated that we'd like access to an emergency line of credit, should one of our competitors file for bankruptcy or the economy worsen.