Comments on: Don’t Tell Me – Sell Me! http://dannybrown.me/2009/01/20/dont-tell-me-sell-me/ The Human Side of Media and the Social Side of Marketing Mon, 13 Feb 2012 06:36:25 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Through the Fire and Flames 100% First Re-FC W/ Hands Video Guitar Hero 3 Expert | Free Guitar Hero 3.com http://dannybrown.me/2009/01/20/dont-tell-me-sell-me/#comment-1932 Through the Fire and Flames 100% First Re-FC W/ Hands Video Guitar Hero 3 Expert | Free Guitar Hero 3.com Sun, 01 Feb 2009 03:45:52 +0000 http://dannybrown.me/?p=2746#comment-1932 [...] Don't Tell Me - Sell Me! | danny brown [...] [...] Don't Tell Me – Sell Me! | danny brown [...]

]]> By: Tom Morello Co Op FC 100% Guitar Hero 3 Expert | Free Guitar Hero 3.com http://dannybrown.me/2009/01/20/dont-tell-me-sell-me/#comment-1783 Tom Morello Co Op FC 100% Guitar Hero 3 Expert | Free Guitar Hero 3.com Tue, 27 Jan 2009 09:16:54 +0000 http://dannybrown.me/?p=2746#comment-1783 [...] Don't Tell Me - Sell Me! | danny brown [...] [...] Don't Tell Me – Sell Me! | danny brown [...]

]]> By: Guitar Hero 3 Heroes of our Time | Free Guitar Hero 3.com http://dannybrown.me/2009/01/20/dont-tell-me-sell-me/#comment-1750 Guitar Hero 3 Heroes of our Time | Free Guitar Hero 3.com Mon, 26 Jan 2009 13:19:17 +0000 http://dannybrown.me/?p=2746#comment-1750 [...] Don't Tell Me - Sell Me! | danny brown [...] [...] Don't Tell Me – Sell Me! | danny brown [...]

]]> By: Danny Brown http://dannybrown.me/2009/01/20/dont-tell-me-sell-me/#comment-1692 Danny Brown Thu, 22 Jan 2009 21:43:52 +0000 http://dannybrown.me/?p=2746#comment-1692 That's a great example, Jessica - my wife is a huge Idol fan and she normally has her laptop beside her when it's on. It's finding ways to hit the demographic with extra content that they want (and in the way they want it) that has to be worth looking at. Particularly when you hear of companies shelling out $3 million for a 30-second SuperBowl ad - there has to be a better way? That's a great example, Jessica – my wife is a huge Idol fan and she normally has her laptop beside her when it's on. It's finding ways to hit the demographic with extra content that they want (and in the way they want it) that has to be worth looking at.

Particularly when you hear of companies shelling out $3 million for a 30-second SuperBowl ad – there has to be a better way?

]]> By: Jessica Ayers http://dannybrown.me/2009/01/20/dont-tell-me-sell-me/#comment-1691 Jessica Ayers Thu, 22 Jan 2009 21:35:03 +0000 http://dannybrown.me/?p=2746#comment-1691 I fall into that demographic exactly: I'm 20 and read this while watching TV. My favorite television show is American Idol, and last season they mentioned online content at some point during a show which I immediately checked out. More recently, Ryan Seacrest (and by that I mean some intern) has been posting online short videos that he shot with his phone during the week. If I were the marketing director, I would set up a web page specifically for Ryan's videos (or other content mentioned during the show) and sell boatloads of advertising on those pages after communicating to advertisers that the viewers will most likely be female. Idol fans are a little intense, and my guess is that this would pay off very quickly! I fall into that demographic exactly: I'm 20 and read this while watching TV.

My favorite television show is American Idol, and last season they mentioned online content at some point during a show which I immediately checked out. More recently, Ryan Seacrest (and by that I mean some intern) has been posting online short videos that he shot with his phone during the week.

If I were the marketing director, I would set up a web page specifically for Ryan's videos (or other content mentioned during the show) and sell boatloads of advertising on those pages after communicating to advertisers that the viewers will most likely be female. Idol fans are a little intense, and my guess is that this would pay off very quickly!

]]> By: OM http://dannybrown.me/2009/01/20/dont-tell-me-sell-me/#comment-1639 OM Wed, 21 Jan 2009 06:57:11 +0000 http://dannybrown.me/?p=2746#comment-1639 Finally, a site that actually put my ideas into concreteness. Online marketing promotion is really becoming the fad amidst all this global financial crisis. However, I think there are also some online businesses that are also greatly affected by the global financial crunch. Yet, I think, in a similar sense with traditional advertising, an online "marketeer" should also come up with his own understanding of the ins and outs of the business he is playing in. So, at the end of the day, still, it's strategy that beats the game. Finally, a site that actually put my ideas into concreteness. Online marketing promotion is really becoming the fad amidst all this global financial crisis. However, I think there are also some online businesses that are also greatly affected by the global financial crunch. Yet, I think, in a similar sense with traditional advertising, an online "marketeer" should also come up with his own understanding of the ins and outs of the business he is playing in. So, at the end of the day, still, it's strategy that beats the game.

]]> By: Danny Brown http://dannybrown.me/2009/01/20/dont-tell-me-sell-me/#comment-1641 Danny Brown Wed, 21 Jan 2009 02:26:19 +0000 http://dannybrown.me/?p=2746#comment-1641 That's the beauty of basic ideas, Eden - they get improved with interaction and suggestions, like the ones you're making now. Offers during advertising breaks, as I mentioned with the show or product's sponsors, would be a way to interact to your preference. There's a way to go and ideas to be approved/dismissed, yet just starting the discussion has to be better than not having it at all? That's the beauty of basic ideas, Eden – they get improved with interaction and suggestions, like the ones you're making now. Offers during advertising breaks, as I mentioned with the show or product's sponsors, would be a way to interact to your preference.

There's a way to go and ideas to be approved/dismissed, yet just starting the discussion has to be better than not having it at all?

]]> By: Danny Brown http://dannybrown.me/2009/01/20/dont-tell-me-sell-me/#comment-1640 Danny Brown Wed, 21 Jan 2009 02:22:56 +0000 http://dannybrown.me/?p=2746#comment-1640 I think that it will (does?) boil down to perceived cost a lot of the time. As I mention in the post, they're pretty basic ideas and that's where market research will come in, to gauge what would work and what wouldn't. As you say, if it can be proven to be cost-effective as well as effective, the limits will only be invention. I think that it will (does?) boil down to perceived cost a lot of the time. As I mention in the post, they're pretty basic ideas and that's where market research will come in, to gauge what would work and what wouldn't.

As you say, if it can be proven to be cost-effective as well as effective, the limits will only be invention.

]]> By: Eden Spodek http://dannybrown.me/2009/01/20/dont-tell-me-sell-me/#comment-1637 Eden Spodek Wed, 21 Jan 2009 00:44:42 +0000 http://dannybrown.me/?p=2746#comment-1637 A crawl on the screen thanking me for being a fan? C'mon. Although I'm a smidgen outside of the age demo, I'm definitely a women who watches two of those shows regularly. I'm also often at my computer or iPod Touch at the same time. However, I'm usually doing something completely different there. I wouldn't be the least bit interested in any of the ideas you've suggested. Sorry. A couple years ago Will & Grace fans could buy some of the clothing and accessories online following an episode. I'm not sure how successful the experiment was but I give them high points for trying. If a show wanted to engage me online, sure promote a new feature at the end of the episode or at an end of a commercial break. Be innovative online but don't play with me while I'm watching an episode on TV. A crawl on the screen thanking me for being a fan? C'mon.

Although I'm a smidgen outside of the age demo, I'm definitely a women who watches two of those shows regularly. I'm also often at my computer or iPod Touch at the same time. However, I'm usually doing something completely different there. I wouldn't be the least bit interested in any of the ideas you've suggested. Sorry.

A couple years ago Will & Grace fans could buy some of the clothing and accessories online following an episode. I'm not sure how successful the experiment was but I give them high points for trying.

If a show wanted to engage me online, sure promote a new feature at the end of the episode or at an end of a commercial break. Be innovative online but don't play with me while I'm watching an episode on TV.

]]> By: Doc Kane http://dannybrown.me/2009/01/20/dont-tell-me-sell-me/#comment-1636 Doc Kane Wed, 21 Jan 2009 00:36:15 +0000 http://dannybrown.me/?p=2746#comment-1636 Great concept, Danny. . .and I think it could be very easy to implement with very little upfront, if any, cost. The best thing is it allows marketers and their respective firms to test out social media and even mobile media at the same time, with an ROI in mind first. The more often marketers look for the return before establishing the "creative", the more often marketers will maintain a space in the C-Suite. . .despite any economic woes, because they'll be demonstrating quantifiable value at every turn. Cheers, Doc Great concept, Danny. . .and I think it could be very easy to implement with very little upfront, if any, cost. The best thing is it allows marketers and their respective firms to test out social media and even mobile media at the same time, with an ROI in mind first. The more often marketers look for the return before establishing the "creative", the more often marketers will maintain a space in the C-Suite. . .despite any economic woes, because they'll be demonstrating quantifiable value at every turn. Cheers, Doc

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