Comments on: Email IS Marketing http://dannybrown.me/2009/01/22/email-is-marketing/ The Human Side of Media and the Social Side of Marketing Mon, 13 Feb 2012 06:36:25 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Are You Telling or Asking? | Danny Brown http://dannybrown.me/2009/01/22/email-is-marketing/#comment-41336 Are You Telling or Asking? | Danny Brown Mon, 28 Feb 2011 17:53:41 +0000 http://dannybrown.me/?p=3587#comment-41336 [...] are countless communication methods to speak with your customers and ask what they want. You have mailing lists to stay in touch with your most loyal – use them. Customer service questionnaires, website forms, Twitter, [...] [...] are countless communication methods to speak with your customers and ask what they want. You have mailing lists to stay in touch with your most loyal – use them. Customer service questionnaires, website forms, Twitter, [...]

]]> By: Email Advertising News » Blog Archive » Providing Viewers With A Call To Action http://dannybrown.me/2009/01/22/email-is-marketing/#comment-6421 Email Advertising News » Blog Archive » Providing Viewers With A Call To Action Wed, 20 May 2009 16:46:58 +0000 http://dannybrown.me/?p=3587#comment-6421 [...] Comments [...] [...] Comments [...]

]]> By: Email IS Marketing | danny brown http://dannybrown.me/2009/01/22/email-is-marketing/#comment-1916 Email IS Marketing | danny brown Sat, 31 Jan 2009 18:31:23 +0000 http://dannybrown.me/?p=3587#comment-1916 [...] Danny placed an interesting blog post on Email IS Marketing | danny brownHere’s a brief overviewMany businesses use email for their main communication tool, both internally and externally. Yet are they suing it effectively? Especially in email marketing? [...] [...] Danny placed an interesting blog post on Email IS Marketing | danny brownHere’s a brief overviewMany businesses use email for their main communication tool, both internally and externally. Yet are they suing it effectively? Especially in email marketing? [...]

]]> By: Danny Brown http://dannybrown.me/2009/01/22/email-is-marketing/#comment-1711 Danny Brown Sat, 24 Jan 2009 03:12:44 +0000 http://dannybrown.me/?p=3587#comment-1711 And that's the big difference, Kat - you did excellent research but didn't just leave it there, you followed up on it as well. Obviously there is a market for Friday emails (though most businesses don't like them), and you used that to run a solid campaign. Businesses should look at your model and learn from it. And that's the big difference, Kat – you did excellent research but didn't just leave it there, you followed up on it as well. Obviously there is a market for Friday emails (though most businesses don't like them), and you used that to run a solid campaign. Businesses should look at your model and learn from it.

]]> By: Katbron http://dannybrown.me/2009/01/22/email-is-marketing/#comment-1708 Katbron Fri, 23 Jan 2009 19:02:33 +0000 http://dannybrown.me/?p=3587#comment-1708 Interesting Danny! While I don't profess to represent every traditional marketer that has made the foray into email marketing - I can tell you what we did for our CPG client. We researched and found that most women 25-49 still do their grocery shopping on weekends. So we made the connection that they would want coupons, promos, etc. in their inbox on Friday, confirmed again by more secondary research. We consistently delivered on a Friday for 11 months in 2008. We also consistently received an open rate of 38-41% with a click-through of 43-54% (except for one stinker of 20% clicked) We switched to a Wed. delivery for December and our open rate was 47%, clicked was 43.9. In January, our open fell to 39.1% but 48.3% clicked. I feel pretty good about these rates and what we are doing. Interesting Danny! While I don't profess to represent every traditional marketer that has made the foray into email marketing – I can tell you what we did for our CPG client. We researched and found that most women 25-49 still do their grocery shopping on weekends. So we made the connection that they would want coupons, promos, etc. in their inbox on Friday, confirmed again by more secondary research. We consistently delivered on a Friday for 11 months in 2008. We also consistently received an open rate of 38-41% with a click-through of 43-54% (except for one stinker of 20% clicked) We switched to a Wed. delivery for December and our open rate was 47%, clicked was 43.9. In January, our open fell to 39.1% but 48.3% clicked. I feel pretty good about these rates and what we are doing.

]]> By: The Lovable Rogue http://dannybrown.me/2009/01/22/email-is-marketing/#comment-1705 The Lovable Rogue Fri, 23 Jan 2009 16:04:00 +0000 http://dannybrown.me/?p=3587#comment-1705 Interesting stuff, Danny. It is amusing how companies still fall into these traps despite the obvious flaws thereof. It would be interesting to hear their responses were they to be asked whether their propensity to engage such emails was as high on a Monday or Friday, as on a Tuesday, Wednesday or Thursday. Unfortunately, this would appear to be yet another example of traditional marketers attempting to drag their ‘old marketing’ mentality into the 21st Century. It is no longer appropriate to ‘dictate’ a message, principally because we now have the capacity to reject anything that doesn’t instantly capture our attention. Old marketing simply doesn’t cut it anymore. TLR Interesting stuff, Danny.

It is amusing how companies still fall into these traps despite the obvious flaws thereof. It would be interesting to hear their responses were they to be asked whether their propensity to engage such emails was as high on a Monday or Friday, as on a Tuesday, Wednesday or Thursday.

Unfortunately, this would appear to be yet another example of traditional marketers attempting to drag their ‘old marketing’ mentality into the 21st Century. It is no longer appropriate to ‘dictate’ a message, principally because we now have the capacity to reject anything that doesn’t instantly capture our attention. Old marketing simply doesn’t cut it anymore.

TLR

]]> By: Zack Miller http://dannybrown.me/2009/01/22/email-is-marketing/#comment-1701 Zack Miller Fri, 23 Jan 2009 10:46:50 +0000 http://dannybrown.me/?p=3587#comment-1701 Great points. So many times companies put together marketing collateral and just load it up to send -- without targeting exactly when and how the recipients of those emails will open them. Great points. So many times companies put together marketing collateral and just load it up to send — without targeting exactly when and how the recipients of those emails will open them.

]]> By: Danny Brown - Social Media PR « Anything Goes with Mikotostar http://dannybrown.me/2009/01/22/email-is-marketing/#comment-1697 Danny Brown - Social Media PR « Anything Goes with Mikotostar Fri, 23 Jan 2009 05:21:32 +0000 http://dannybrown.me/?p=3587#comment-1697 [...] is a lot different from providing them with a call to action to look at it instead.Danny in, Danny Brown - Social Media PR, Jan [...] [...] is a lot different from providing them with a call to action to look at it instead.Danny in, Danny Brown – Social Media PR, Jan [...]

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