Comments on: Social Media is the Playground at Recess http://dannybrown.me/2009/01/27/social-media-is-the-playground-at-recess/ The Human Side of Media and the Social Side of Marketing Mon, 13 Feb 2012 06:36:25 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Social media is like recess… « Donor Engagement http://dannybrown.me/2009/01/27/social-media-is-the-playground-at-recess/#comment-2623 Social media is like recess… « Donor Engagement Mon, 09 Mar 2009 19:08:53 +0000 http://dannybrown.me/?p=3782#comment-2623 [...] I loved recess. 0 [...] [...] I loved recess. 0 [...]

]]> By: Matt Batt http://dannybrown.me/2009/01/27/social-media-is-the-playground-at-recess/#comment-1849 Matt Batt Wed, 28 Jan 2009 17:20:00 +0000 http://dannybrown.me/?p=3782#comment-1849 Awesome feedback! Thank you Danny & David! I look forward to continuing our conversations in every space we connect...have a great day! Awesome feedback! Thank you Danny & David! I look forward to continuing our conversations in every space we connect…have a great day!

]]> By: Danny Brown http://dannybrown.me/2009/01/27/social-media-is-the-playground-at-recess/#comment-1847 Danny Brown Wed, 28 Jan 2009 16:55:52 +0000 http://dannybrown.me/?p=3782#comment-1847 Hi Matt, I wrote a recent post covering this very topic: <a href="http://dannybrown.me/2009/01/26/its-not-all-about-the-blog/" target="_blank">http://dannybrown.me/2009/01/26/its-not-all-about...</a> As David says, it needs to be something you can dedicate time and energy to - otherwise the "novelty" will wear off very soon. Hi Matt,

I wrote a recent post covering this very topic:

http://dannybrown.me/2009/01/26/its-not-all-about…

As David says, it needs to be something you can dedicate time and energy to – otherwise the "novelty" will wear off very soon.

]]> By: Danny Brown http://dannybrown.me/2009/01/27/social-media-is-the-playground-at-recess/#comment-1846 Danny Brown Wed, 28 Jan 2009 16:52:19 +0000 http://dannybrown.me/?p=3782#comment-1846 In addition to David's answer, I think there should always be at least one person from a PR agency (or similar) on Twitter. Even if it's in a non-authoritative way; just to monitor what's being said about your agency and clients. Knowledge is the best ammunition against breaking news. In addition to David's answer, I think there should always be at least one person from a PR agency (or similar) on Twitter. Even if it's in a non-authoritative way; just to monitor what's being said about your agency and clients. Knowledge is the best ammunition against breaking news.

]]> By: Danny Brown http://dannybrown.me/2009/01/27/social-media-is-the-playground-at-recess/#comment-1842 Danny Brown Wed, 28 Jan 2009 15:46:44 +0000 http://dannybrown.me/?p=3782#comment-1842 I think it's like that in most industries, Arik (or at least, it should be). Simply jumping in because "all the cool kids are doing it" isn't a sound business strategy. And who says it's full of cool kids anyway? ;-) I think it's like that in most industries, Arik (or at least, it should be). Simply jumping in because "all the cool kids are doing it" isn't a sound business strategy. And who says it's full of cool kids anyway? ;-)

]]> By: David Mullen http://dannybrown.me/2009/01/27/social-media-is-the-playground-at-recess/#comment-1841 David Mullen Wed, 28 Jan 2009 15:33:09 +0000 http://dannybrown.me/?p=3782#comment-1841 Matt - Your instincts are right. Consistency and value are two of the keys to successful blogging. If I posted once a month, would you consider subscribing to my blog? Probably not. If you didn't find some sort of value in what I wrote, would you consider subscribing? I highly doubt it. I'd say you should strive for 2-3 posts per week on the business blog if you want to give it the best shot at getting some traction. And, as you noted, don't make it a regurgitation of your "news room" where you just post press releases with some hyperlinks. I love Frogger! That's old school stuff. I'll meet you by the swings at 12:15. :) Matt – Your instincts are right. Consistency and value are two of the keys to successful blogging. If I posted once a month, would you consider subscribing to my blog? Probably not. If you didn't find some sort of value in what I wrote, would you consider subscribing? I highly doubt it.

I'd say you should strive for 2-3 posts per week on the business blog if you want to give it the best shot at getting some traction. And, as you noted, don't make it a regurgitation of your "news room" where you just post press releases with some hyperlinks.

I love Frogger! That's old school stuff. I'll meet you by the swings at 12:15. :)

]]> By: Matt Batt http://dannybrown.me/2009/01/27/social-media-is-the-playground-at-recess/#comment-1840 Matt Batt Wed, 28 Jan 2009 14:16:35 +0000 http://dannybrown.me/?p=3782#comment-1840 Nice work, Danny. David is (in my opinion) one of the strong influencers in PR on Twitter. I always appreciate David's perspective on the convergence of social media and PR. To his point about having a goal and strategy, I just finished one for my team as we are slowly populating our new blog (not yet "live"). I was hesitant to have my team on the "playground" as a business (not on a personal level) because I wanted to make very clear that we weren't there to sell our services but to learn from and assist others so we could be better playmates:). To Arik's point, we have yet to launch our blog because I wanted to be very clear with the team that we were not going to do it halfway as we would be better of not launching it at all. Do others agree that you're better of not launching a blog unless you're going to actively blog and add value to others reading it? Common sense already provides me with this answer, but I would love to hear from others on this topic. BTW - You can find me playing Frogger by the swingset at recess:) Nice work, Danny. David is (in my opinion) one of the strong influencers in PR on Twitter. I always appreciate David's perspective on the convergence of social media and PR. To his point about having a goal and strategy, I just finished one for my team as we are slowly populating our new blog (not yet "live"). I was hesitant to have my team on the "playground" as a business (not on a personal level) because I wanted to make very clear that we weren't there to sell our services but to learn from and assist others so we could be better playmates:).

To Arik's point, we have yet to launch our blog because I wanted to be very clear with the team that we were not going to do it halfway as we would be better of not launching it at all.

Do others agree that you're better of not launching a blog unless you're going to actively blog and add value to others reading it? Common sense already provides me with this answer, but I would love to hear from others on this topic.

BTW – You can find me playing Frogger by the swingset at recess:)

]]> By: David Mullen http://dannybrown.me/2009/01/27/social-media-is-the-playground-at-recess/#comment-1828 David Mullen Wed, 28 Jan 2009 12:23:10 +0000 http://dannybrown.me/?p=3782#comment-1828 Danny - first, thanks for the opportunity to share some thoughts here. It's appreciated! Ari - I would say that not every PR agency automatically needs to be on Twitter just because others are there. Of course, I think Twitter has a lot of marketing professionals using its tools and agencies have a common interest with other marketers, so it probably makes sense for most of them to participate. The idea is that you need a strategic reason to be there - a goal. And the goal needs to be achievable based on the place you're showing up? To continue the playground analogy, if you head to the slides because there's a large crowd there, but your goal is to swing from the monkey bars, then you're going to be disappointed. For PR agencies and Twitter - Are people there who share a common interest with your agency? Check. What is your goal for using Twitter? If you're a large agency and your goal is to win 10 new $500,000+ accounts, I think you may miss that goal. But if your goal is to raise your agency's profile among the marketing community and to use Twitter as a recruiting tool to connect with PR folks you'd like to bring to your agency, then those are worthwhile, achievable goals. Danny – first, thanks for the opportunity to share some thoughts here. It's appreciated!

Ari – I would say that not every PR agency automatically needs to be on Twitter just because others are there. Of course, I think Twitter has a lot of marketing professionals using its tools and agencies have a common interest with other marketers, so it probably makes sense for most of them to participate.

The idea is that you need a strategic reason to be there – a goal. And the goal needs to be achievable based on the place you're showing up? To continue the playground analogy, if you head to the slides because there's a large crowd there, but your goal is to swing from the monkey bars, then you're going to be disappointed.

For PR agencies and Twitter – Are people there who share a common interest with your agency? Check. What is your goal for using Twitter? If you're a large agency and your goal is to win 10 new $500,000+ accounts, I think you may miss that goal. But if your goal is to raise your agency's profile among the marketing community and to use Twitter as a recruiting tool to connect with PR folks you'd like to bring to your agency, then those are worthwhile, achievable goals.

]]> By: Ari Herzog http://dannybrown.me/2009/01/27/social-media-is-the-playground-at-recess/#comment-1826 Ari Herzog Wed, 28 Jan 2009 07:13:55 +0000 http://dannybrown.me/?p=3782#comment-1826 Using that logic, David (which I agree with, having heard it many times and being a practitioner to others), would you concur that every PR agency may not necessarily need to be on Twitter? Just because every PR agency does something, doesn't mean your agency must too, right? It's about the clients and the context; if neither ask for it, then why? Using that logic, David (which I agree with, having heard it many times and being a practitioner to others), would you concur that every PR agency may not necessarily need to be on Twitter? Just because every PR agency does something, doesn't mean your agency must too, right? It's about the clients and the context; if neither ask for it, then why?

]]> By: M.Colacurcio http://dannybrown.me/2009/01/27/social-media-is-the-playground-at-recess/#comment-1822 M.Colacurcio Wed, 28 Jan 2009 05:24:03 +0000 http://dannybrown.me/?p=3782#comment-1822 I could not agree more. Our best social media efforts come from real people within our company engaging on blogs, forums and in communities where they are passionate and active members. One of the best things a company can do is identify and encourage employees (and executives!) to participate in communities that map to their true and genuine interests. Inevitably, a professional connection will emerge. Although it won't be immediate, when the professional link is drawn, it will be much more powerful, because it will be in the context of a real conversation, not just a product plug. I could not agree more. Our best social media efforts come from real people within our company engaging on blogs, forums and in communities where they are passionate and active members. One of the best things a company can do is identify and encourage employees (and executives!) to participate in communities that map to their true and genuine interests. Inevitably, a professional connection will emerge. Although it won't be immediate, when the professional link is drawn, it will be much more powerful, because it will be in the context of a real conversation, not just a product plug.

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