Comments on: It’s Good to Say No

By: Shifting My Priorities | Life in Marketing

Shifting My Priorities | Life in Marketing — Mon, 27 Apr 2009 18:32:15 +0000

[...] so glad I read Danny Brown’s blog post “It’s Good to Say No.” When I first joined Twitter, I was under the impression [...]

By: Danny Brown

Danny Brown — Thu, 12 Feb 2009 16:16:42 +0000

A small voice when concentrated can be much louder than someone trying to shout in a multitude of places – I think we forget that sometimes, Frank, or get told to forget it. Find your feet and make your stand.

Thanks for stopping by and sharing your views, appreciate it.

By: frankreed

frankreed — Thu, 12 Feb 2009 15:30:34 +0000

Danny,

Thanks for saying this so well. There is SO much noise in the Internet marketing space right now and it will only get louder. Social media is truly not for everyone ……. now. What's most important is t provide advice that will be effective for someone and not just cool. Great work.

By: Danny Brown

Danny Brown — Tue, 10 Feb 2009 17:49:35 +0000

Glad to help, Anna. It may be that some of your clients don't even need a blog (will their target audience know where to find it?).

Individual approaches each time helps define that brand, not the shotgun approach.

By: Danny Brown

Danny Brown — Tue, 10 Feb 2009 17:48:26 +0000

Agreed 100%, Adriel. Use the channels wisely but at least use some of them (as long as they're relevant to your needs).

By: Danny Brown

Danny Brown — Tue, 10 Feb 2009 17:47:38 +0000

That's the main problem for a lot of people, Jamie – students, businesses or otherwise. Too much info can be just as bad as not enough and being stretched simply lessens your reach. And I'll forgive your name typo

By: Anna Barcelos

Anna Barcelos — Tue, 10 Feb 2009 16:56:17 +0000

Danny, a very refreshing post! It really forced me to take a fresh look at my existing clients and see where they are at with social media. Turns out some of them don't even know what a blog is let alone social media. Going forward social media is going to be an education process with my clients, and I will engage them to begin embracing it in baby steps. Thanks!

By: adrielhampton

adrielhampton — Sun, 08 Feb 2009 02:31:35 +0000

This is an important thought, but I hope it doesn't give people an excuse not to do ANYTHING with social media. I talked to an official this week who asked me if there weren't ethical problems putting out information on the limited channel of Twitter. I turned it around and asked how many people are reached when almost nobody can participate in a City Council committee unless they are retired, a professional activist or can afford to take a day off.

Of course, you are absolutely right – you don't need to be on all channels. But you also can't do businesses or government the same way anymore, either.

By: Jamie Kim

Jamie Kim — Fri, 06 Feb 2009 22:03:46 +0000

And excuse my (lack of) hand-eye coordination. I looked up and saw "Tim" when I was writing my comment…knowing in my head I'm reading your blog (Danny Brown). My apologies. : )

By: Jamie Kim

Jamie Kim — Fri, 06 Feb 2009 22:01:32 +0000

Hi, Tim. As a PR student, we're always getting drilled with different social media tools that can enhance our communication with different publics. Learning about these tools is fun and interesting, but it can get overwhelming quickly because of the numerous social media tools out there.

You bring up a good point about social media NOT being the end all be all of businesses. My boss recently asked me and the other PR/marketing assistants whether our company should start a Facebook group and MySpace page. Our answer was basically…no. It's not worth our time or energy to implement new communication methods to a non-receptive target audience.

Thanks for your thoughts, Danny.