As you may or may not know, I started a charity project this year called the 12for12k Challenge. At its simplest, it’s 12 charities throughout the 12 months of 2009, with the aim of raising $12,000 per charity. It’s a tall order, but one that can be achieved.

Yesterday, the 12for12k promo video was released. This is the result of a lot of hard work behind the scenes by Susan Murphy, Cheryl Gain and Kathryn Jennex of the 12for12k creative team. Post-production was very kindly carried out by Rob Lane and his great team at Overlay.tv.

I’d like to share the video with you now, and thank everyone for their continued support of the 12for12k Challenge. Together we can use social media for good and make the difference.

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