It's the age old “throw enough until it sticks” approach. Problem is, if it's the wrong audience it'll never stick. And if it negates the needs of certain communities or ethnicities, the thing that will be sticking is a sour taste in the mouth. Where's the marketing genius in that?

The vast majority of marketing has little or nothing to do with race or ethnicity. It's about finding the most effective and quickest way to separate the target consumer from their $. I really think greed is blind.

It's the age old “throw enough until it sticks” approach. Problem is, if it's the wrong audience it'll never stick. And if it negates the needs of certain communities or ethnicities, the thing that will be sticking is a sour taste in the mouth. Where's the marketing genius in that?

The vast majority of marketing has little or nothing to do with race or ethnicity. It's about finding the most effective and quickest way to separate the target consumer from their $. I really think greed is blind.

By night, apparently their business persona gets hung up in the closet and they feel free to take on a more relaxed, personal alter-ego after 6:00 PM. I was saddened by some of the comments made by those who I otherwise considered very positive and valuable.

I would like to remind everyone who uses social networking to promote their business that although you are certainly entitled to your political opinions, you may want to use a personal blog to express them. Otherwise, you are potentially alienating and angering your customer base, whom you are working so hard to cultivate.