Comments on: Family Marketing with Swiss Chalet

By: Jan

Jan — Tue, 31 Mar 2009 15:10:47 +0000

Does anybody know if the male actor in the Family Happens at Swiss Chalet TV commercial is Kevin Dunn who played Joel Horneck in the Jerry Seinfeld episdoe titled “Male Unbonding”?

By: Rob Metras

Rob Metras — Tue, 10 Mar 2009 04:38:45 +0000

Swiss Chalet is family. Go in anytime and see the clientelle. Usually 3 generations at the same table. Loved by seniors and young families. And with prices that in this economy make sense and provide great value” u can dine for 5.99. They get their market and have the colouring stuff on the table to amuse the little ones. They also do great couponing when you on site to bring you back in. Thanks for your insight.

By: Mickie Kennedy

Mickie Kennedy — Wed, 18 Feb 2009 20:16:17 +0000

If I were running a restaurant, I would completely use this marketing strategy. If you’re owner of an establishment that allows children (and most do), you have to realize the correlation between your own life and getting and retaining customers. What would or what did you like? When I think back to my childhood and eating at restaurants, I remember places that were different, fun, or interesting, and I always asked my parents to take us to eat at those locations. Places that had coloring activity menus, wooden peg games, or somehow incorporated interactive and engaging activities that held my interest and gave my parents a break I’m sure. This seems like such a no-brainer to incorporate these, and I have thought about this before when I see kids jumping over booths or hitting their parents in the head with forks.

By: Danny

Danny — Tue, 17 Feb 2009 12:55:37 +0000

I think it’s definitely the way ahead for marketing companies, Tim. They’re realizing that families are becoming more important again as people look at what really matters in uncertain times.

As you say, though, it needs to be both respectful and unobtrusive, or else it’ll just come across as contrived and insincere, and be worse than not marketing towards this group at all.

By: UnPlug and Reconnect « Social Media Theorist

UnPlug and Reconnect « Social Media Theorist — Mon, 16 Feb 2009 22:44:09 +0000

[...] work/life balance | Sometimes people write things that just make you stop. I was catching up on Danny Brown’s Blog and saw a reference to David Mullen’s blog. Danny’s introduced me to some amazing [...]

By: Tim Jahn

Tim Jahn — Mon, 16 Feb 2009 19:12:12 +0000

I’m more attracted to family-based marketing because family is important to me. And I think that is true for a lot of people.

Our families are our closest communities, usually the ones we are with the most and feel the most comfortable with.

Tapping into that feeling (in an unobtrusive and respectful way) will definitely result in successful marketing.

By: Family Marketing with Swiss Chalet « Anything Goes with Mikotostar

Family Marketing with Swiss Chalet « Anything Goes with Mikotostar — Mon, 16 Feb 2009 17:40:44 +0000

[...] matter the most. David Mullen offered a sombre reminder of this last week in a heartbreaking post.Family Marketing with Swiss Chalet, Feb [...]