There’s a lot of talk on Twitter as to how it should be used – Twitter rules and etiquette, if you like. Some of the talk stems from suggestions of how individuals use their accounts and how it might benefit you.
Other talk comes from people who say, “You should do this and you shouldn’t do that.”
But you know what? Unless anything you do falls within Twitter’s own Terms of Service, then there are no rules on using Twitter. So, here’s the thing:
- If you want to promote your application to get more followers, do it. Just don’t be upset if people don’t agree with it (many will).
- If you want to use it for nothing more than broadcasting blog posts, sales offers, etc, do it.
- If you want to use it as a networking tool to meet potential new business partners, do it.
- If you want to use it as a place for your cat to talk to the world, do it.
In fact, whatever you want to do with Twitter, do it. After all, it’s your account and no-one else’s. The way you use Twitter, people will either like it or they won’t – it’s an even 50/50 split to start with, so go for it.
If I don’t follow you, it’s for a reason – don’t get upset. I’m not that important and I probably wouldn’t have been a good match for you anyway, so you’re not missing out. If you don’t follow me, I understand. Hey, we’re all different people – it’d be boring if we were all the same.
So use Twitter the way you want to use it. There are millions of people that will either get you or not. Enjoy it. And maybe I’ll see you on there sometime.
Cheers.
In his book 

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