Comments on: Cause Marketing, Twitter and Monetization http://dannybrown.me/2009/02/27/cause-marketing-twitter-and-monetization/ Conversations in social media for marketing, PR, communications and community Fri, 19 Mar 2010 01:26:26 -0500 http://wordpress.org/?v=2.9.2 hourly 1 By: David http://dannybrown.me/2009/02/27/cause-marketing-twitter-and-monetization/#comment-18710 David Wed, 13 Jan 2010 19:55:08 +0000 http://dannybrown.me/?p=4463#comment-18710 Interesting we recently launched 3bl.me, a URL shortener - each use supports a donation to a cause. This amounts to a pretty direct route to using Twitter for good. Thanks Interesting we recently launched 3bl.me, a URL shortener – each use supports a donation to a cause. This amounts to a pretty direct route to using Twitter for good.

Thanks

]]> By: The Kids Are Alright | danny brown http://dannybrown.me/2009/02/27/cause-marketing-twitter-and-monetization/#comment-2862 The Kids Are Alright | danny brown Fri, 20 Mar 2009 21:54:08 +0000 http://dannybrown.me/?p=4463#comment-2862 [...] might recall that I recently won a Nintendo Wii for coming up with the new tagline for The Printed Blog. I mentioned at the time that, if I won, it [...] [...] might recall that I recently won a Nintendo Wii for coming up with the new tagline for The Printed Blog. I mentioned at the time that, if I won, it [...]

]]> By: Danny http://dannybrown.me/2009/02/27/cause-marketing-twitter-and-monetization/#comment-2460 Danny Sun, 01 Mar 2009 23:58:18 +0000 http://dannybrown.me/?p=4463#comment-2460 Twestival was a great example of how Twitter can work with the right motive and support. It just seems such a natural fit for charity work with its networking and interaction - maybe something for Evan and his friends to look into? Twestival was a great example of how Twitter can work with the right motive and support. It just seems such a natural fit for charity work with its networking and interaction – maybe something for Evan and his friends to look into?

]]> By: Mark Van Baale http://dannybrown.me/2009/02/27/cause-marketing-twitter-and-monetization/#comment-2459 Mark Van Baale Sun, 01 Mar 2009 22:43:05 +0000 http://dannybrown.me/?p=4463#comment-2459 Danny, I can see your vision for how Twitter could be used and I agree with you 100%. I was on a team that planned Twestival for our city and it was mind-bogging to see how much support and funds we were able to raise in just 3 weeks timeframe from the first planning meeting to the event itself. Once the Twestival was over, I was ready to move on to the next fundraising idea since I could see how valuable Twitter was in uniting people around a cause and donating towards a charity. Danny, I can see your vision for how Twitter could be used and I agree with you 100%. I was on a team that planned Twestival for our city and it was mind-bogging to see how much support and funds we were able to raise in just 3 weeks timeframe from the first planning meeting to the event itself. Once the Twestival was over, I was ready to move on to the next fundraising idea since I could see how valuable Twitter was in uniting people around a cause and donating towards a charity.

]]> By: Lindsay McLeod http://dannybrown.me/2009/02/27/cause-marketing-twitter-and-monetization/#comment-2449 Lindsay McLeod Sat, 28 Feb 2009 19:57:27 +0000 http://dannybrown.me/?p=4463#comment-2449 I love the way you're thinking here Danny. You mentioned it during the week in your Tweets and I didn't feel a positive at the time. But I DO get where you're coming from with this and think you're really onto a potential. I'm sure the pro charity network can help with all the details of how to interface Twitters 'long term monetization and financial security' (I'm happy for them to look at mine too!) with it's integrity and ultimate survival and usefulness without being sold out. Go danny! I love the way you’re thinking here Danny.
You mentioned it during the week in your Tweets and I didn’t feel a positive at the time.
But I DO get where you’re coming from with this and think you’re really onto a potential.
I’m sure the pro charity network can help with all the details of how to interface Twitters ‘long term monetization and financial security’ (I’m happy for them to look at mine too!) with it’s integrity and ultimate survival and usefulness without being sold out.

Go danny!

]]> By: Danny http://dannybrown.me/2009/02/27/cause-marketing-twitter-and-monetization/#comment-2436 Danny Sat, 28 Feb 2009 03:07:27 +0000 http://dannybrown.me/?p=4463#comment-2436 I'm tricksy that way... ;-) I’m tricksy that way… ;-)

]]> By: David Leonhardt http://dannybrown.me/2009/02/27/cause-marketing-twitter-and-monetization/#comment-2435 David Leonhardt Sat, 28 Feb 2009 03:05:56 +0000 http://dannybrown.me/?p=4463#comment-2435 Off-topic, but I can't help it. I love the smiley faces; they make me feel welcome before I get even the chance to read the article. Keep smiling! Off-topic, but I can’t help it. I love the smiley faces; they make me feel welcome before I get even the chance to read the article. Keep smiling!

]]> By: Twitter Used For Social Media Fundraising? | Wii News http://dannybrown.me/2009/02/27/cause-marketing-twitter-and-monetization/#comment-2429 Twitter Used For Social Media Fundraising? | Wii News Fri, 27 Feb 2009 23:26:36 +0000 http://dannybrown.me/?p=4463#comment-2429 [...] Comments [...] [...] Comments [...]

]]> By: Drew Gneiser http://dannybrown.me/2009/02/27/cause-marketing-twitter-and-monetization/#comment-2427 Drew Gneiser Fri, 27 Feb 2009 22:42:26 +0000 http://dannybrown.me/?p=4463#comment-2427 Are think you are on to something with how Twitter has really connected people and found success raising money, awareness, and participation in causes. The only problem is that Twitter is isn't solely used for charity or even good causes. The group or "charity section" is definitely something I would love to see incorporated, but getting funding overall as a charity tool might be a stretch. Twitter should really develop a way for people to connect even more with these opportunities. Are think you are on to something with how Twitter has really connected people and found success raising money, awareness, and participation in causes. The only problem is that Twitter is isn’t solely used for charity or even good causes. The group or “charity section” is definitely something I would love to see incorporated, but getting funding overall as a charity tool might be a stretch. Twitter should really develop a way for people to connect even more with these opportunities.

]]> By: Danny http://dannybrown.me/2009/02/27/cause-marketing-twitter-and-monetization/#comment-2424 Danny Fri, 27 Feb 2009 20:18:10 +0000 http://dannybrown.me/?p=4463#comment-2424 Hi Jamie, First, thanks to you and all the good people that supported the vote - it definitely made all the difference and there are a bunch of kids who will really appreciate it! With regards Twitter, I was thinking along the lines of Twitter offers a unified charity network. There would still be separate causes, but they’d all fall under the Twitter Foundation (for wont of a better phrase). This foundation would get sponsorship from the Gates Foundation and other businesses that sponsor non-profits. The Twitter foundation would keep a certain amount for admin costs (this would be monetization part) and then the rest could be offered to the various causes being supported by Twitter users. Twitter would have an account purely for announcements, supported charities, etc, and how the community could get involved. Obviously, this is all just running with ideas and why it’d need someone far smarter than me to make into more tangible suggestions. :) Just getting people talking about it would be a start, though. Hi Jamie,

First, thanks to you and all the good people that supported the vote – it definitely made all the difference and there are a bunch of kids who will really appreciate it!

With regards Twitter, I was thinking along the lines of Twitter offers a unified charity network. There would still be separate causes, but they’d all fall under the Twitter Foundation (for wont of a better phrase).

This foundation would get sponsorship from the Gates Foundation and other businesses that sponsor non-profits. The Twitter foundation would keep a certain amount for admin costs (this would be monetization part) and then the rest could be offered to the various causes being supported by Twitter users.

Twitter would have an account purely for announcements, supported charities, etc, and how the community could get involved.

Obviously, this is all just running with ideas and why it’d need someone far smarter than me to make into more tangible suggestions. :)

Just getting people talking about it would be a start, though.

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