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	<title>Comments on: Discussing Social Media with&#8230; Sonny Gill</title>
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	<link>http://dannybrown.me/2009/02/28/discussing-social-media-with-sonny-gill/</link>
	<description>The Human Side of Media and the Social Side of Marketing</description>
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		<title>By: peterfedric</title>
		<link>http://dannybrown.me/2009/02/28/discussing-social-media-with-sonny-gill/#comment-13145</link>
		<dc:creator>peterfedric</dc:creator>
		<pubDate>Mon, 23 Nov 2009 04:05:06 +0000</pubDate>
		<guid isPermaLink="false">http://dannybrown.me/?p=4497#comment-13145</guid>
		<description>Here good discussions regarding can be don. Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers.  1. Concept (art, information, or meme).&lt;br&gt;   2. Media (physical, electronic, or verbal).&lt;br&gt;   3. Social interface (intimate direct, community engagement, social viral, electronic broadcast or syndication, or other physical media such as print).&lt;br&gt;Primarily, social media depend on interactions between people as the discussion and integration of words to build shared-meaning, using technology as a conduit. Social media has been touted as presenting a fresh direction for marketing by allowing companies to talk with consumers, as opposed to talking at them.Social media can take many different forms, including Internet forums, weblogs, social blogs, wikis, podcasts, pictures, video, rating and bookmarking. Technologies include: blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, crowdsourcing, and voice over IP, to name a few. Many of these social media services can be integrated via social network aggregation platforms like Mybloglog and Plaxo.In recent years, numerous companies and brands have begun using the platforms and channels above to help market their products. Healthcare and pharma companies have been slower than many other industries to adopt these technologies due to regulatory concernsand recently, this has changed with many healthcare and pharma companies using social media to communicate with physicians and patients.</description>
		<content:encoded><![CDATA[<p>Here good discussions regarding can be don. Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers.  1. Concept (art, information, or meme).<br />   2. Media (physical, electronic, or verbal).<br />   3. Social interface (intimate direct, community engagement, social viral, electronic broadcast or syndication, or other physical media such as print).<br />Primarily, social media depend on interactions between people as the discussion and integration of words to build shared-meaning, using technology as a conduit. Social media has been touted as presenting a fresh direction for marketing by allowing companies to talk with consumers, as opposed to talking at them.Social media can take many different forms, including Internet forums, weblogs, social blogs, wikis, podcasts, pictures, video, rating and bookmarking. Technologies include: blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, crowdsourcing, and voice over IP, to name a few. Many of these social media services can be integrated via social network aggregation platforms like Mybloglog and Plaxo.In recent years, numerous companies and brands have begun using the platforms and channels above to help market their products. Healthcare and pharma companies have been slower than many other industries to adopt these technologies due to regulatory concernsand recently, this has changed with many healthcare and pharma companies using social media to communicate with physicians and patients.</p>
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		<title>By: Danny</title>
		<link>http://dannybrown.me/2009/02/28/discussing-social-media-with-sonny-gill/#comment-2520</link>
		<dc:creator>Danny</dc:creator>
		<pubDate>Thu, 05 Mar 2009 05:14:43 +0000</pubDate>
		<guid isPermaLink="false">http://dannybrown.me/?p=4497#comment-2520</guid>
		<description>I definitely agree with you in that &quot;friends&quot; and Twitter in the same sentence can be a conundrum. Though on the same count, I&#039;ve made some incredibly strong friendships that started on Twitter and then ended up as meet-ups and forging of new friendships. 

I think the great thing with Twitter is that the character limit almost forces you to be smarter - you&#039;re less flippant and a lot of the time that helps people gauge who you are, quicker and better.

Then you have something like the 12for12k charity that I started. The amazing outpouring of support and donations just by utilizing Twitter (and, to an extent, Facebook) is amazing, and I&#039;d like to call them &quot;friends&quot; of 12for12k. :)

Blogs are definitely better for building up loyal relationships. People that come back time and time again; you can&#039;t help but get to know each other. Conversations build and I&#039;ve often had emails from people after posts, and they&#039;ve explored other areas and told me of events that have happened that are similar to the post. 

I guess the gist is that we all have the capacity for finding friendships in the strangest places. Long may it last.</description>
		<content:encoded><![CDATA[<p>I definitely agree with you in that &#8220;friends&#8221; and Twitter in the same sentence can be a conundrum. Though on the same count, I&#8217;ve made some incredibly strong friendships that started on Twitter and then ended up as meet-ups and forging of new friendships. </p>
<p>I think the great thing with Twitter is that the character limit almost forces you to be smarter &#8211; you&#8217;re less flippant and a lot of the time that helps people gauge who you are, quicker and better.</p>
<p>Then you have something like the 12for12k charity that I started. The amazing outpouring of support and donations just by utilizing Twitter (and, to an extent, Facebook) is amazing, and I&#8217;d like to call them &#8220;friends&#8221; of 12for12k. <img src='http://dannybrown.me/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>Blogs are definitely better for building up loyal relationships. People that come back time and time again; you can&#8217;t help but get to know each other. Conversations build and I&#8217;ve often had emails from people after posts, and they&#8217;ve explored other areas and told me of events that have happened that are similar to the post. </p>
<p>I guess the gist is that we all have the capacity for finding friendships in the strangest places. Long may it last.</p>
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		<title>By: Nicky Jameson</title>
		<link>http://dannybrown.me/2009/02/28/discussing-social-media-with-sonny-gill/#comment-2519</link>
		<dc:creator>Nicky Jameson</dc:creator>
		<pubDate>Thu, 05 Mar 2009 04:39:55 +0000</pubDate>
		<guid isPermaLink="false">http://dannybrown.me/?p=4497#comment-2519</guid>
		<description>Hey Danny...hmmm..I&#039;ve been puzzled at having people follow me then, when I check all of a sudden they are not. Thought I was going nuts. But I simply unfollow - that&#039;s if I&#039;ve followed back in the first place. The bigger my followers list the more choosy I get because I want to hear and listen to my followers. 

Outside Twitter, if I tell people I have 500 &quot;friends&quot; on Twitter, I won&#039;t be at all surprised if I get an odd look. If I say I have 17,000 friends...well..  I think it depends on how one defines friends - and again to each their own. I know Social Media is supposed to redefine a &quot;friend&quot;, but then I have to ask myself what about people who are friends in the real sense of the word?. But then Twitter describes mutual followers as friends, right?

Continued interaction and real sharing and to some extent bonding leads to friends and friendships and to a great extent I follow people with the hope of building in that direction. But with several hundred followers? Thousands? I&#039;m unconvinced we can call it friendship. Fans maybe? :)

This doesn&#039;t mean we can&#039;t have many people with whom we&#039;ve lots in common and build from there...I think we can, and I am looking forward to developing great friendships on Twitter. AND I think with many followers you can develop a phenomenal reach in terms.

 I think there is a limit though. I have another blog where, even though I haven&#039;t met them my readers for 2-3 years have been sharing their thoughts, lives, ups, downs, peeves, and high points... and much more... on my blog - or rather our blog.  I would call them  friends because if they asked me to help them/do anything for them, if it was within my power to do so I would and I believe they would too. But we&#039;ve built that over years.. they know how I think because I tell them, I know how they think because they tell me. Anyway...

It comes back to my initial thought -  everyone uses Twitter in the way it works for them...good on them. I&#039;ve no problem with that at all. Still waiting to see if Johncleese is going to be my friend ;)</description>
		<content:encoded><![CDATA[<p>Hey Danny&#8230;hmmm..I&#8217;ve been puzzled at having people follow me then, when I check all of a sudden they are not. Thought I was going nuts. But I simply unfollow &#8211; that&#8217;s if I&#8217;ve followed back in the first place. The bigger my followers list the more choosy I get because I want to hear and listen to my followers. </p>
<p>Outside Twitter, if I tell people I have 500 &#8220;friends&#8221; on Twitter, I won&#8217;t be at all surprised if I get an odd look. If I say I have 17,000 friends&#8230;well..  I think it depends on how one defines friends &#8211; and again to each their own. I know Social Media is supposed to redefine a &#8220;friend&#8221;, but then I have to ask myself what about people who are friends in the real sense of the word?. But then Twitter describes mutual followers as friends, right?</p>
<p>Continued interaction and real sharing and to some extent bonding leads to friends and friendships and to a great extent I follow people with the hope of building in that direction. But with several hundred followers? Thousands? I&#8217;m unconvinced we can call it friendship. Fans maybe? <img src='http://dannybrown.me/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>This doesn&#8217;t mean we can&#8217;t have many people with whom we&#8217;ve lots in common and build from there&#8230;I think we can, and I am looking forward to developing great friendships on Twitter. AND I think with many followers you can develop a phenomenal reach in terms.</p>
<p> I think there is a limit though. I have another blog where, even though I haven&#8217;t met them my readers for 2-3 years have been sharing their thoughts, lives, ups, downs, peeves, and high points&#8230; and much more&#8230; on my blog &#8211; or rather our blog.  I would call them  friends because if they asked me to help them/do anything for them, if it was within my power to do so I would and I believe they would too. But we&#8217;ve built that over years.. they know how I think because I tell them, I know how they think because they tell me. Anyway&#8230;</p>
<p>It comes back to my initial thought &#8211;  everyone uses Twitter in the way it works for them&#8230;good on them. I&#8217;ve no problem with that at all. Still waiting to see if Johncleese is going to be my friend <img src='http://dannybrown.me/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
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		<title>By: Danny</title>
		<link>http://dannybrown.me/2009/02/28/discussing-social-media-with-sonny-gill/#comment-2502</link>
		<dc:creator>Danny</dc:creator>
		<pubDate>Wed, 04 Mar 2009 02:24:05 +0000</pubDate>
		<guid isPermaLink="false">http://dannybrown.me/?p=4497#comment-2502</guid>
		<description>- Nicky &amp; Sonny. Great points from both of you. There is the MLM approach where users will try things like Tweetergetter and follow/unfollow/follow again just to build numbers. Maybe it&#039;s to show their perceived *expertise* so they can sell Twitter programs to people in their email lists? Who knows.

It is funny about the community aspect. As our friends on Twitter grow (I&#039;m always wary of the term &quot;followers&quot;), so does your outreach. Yet as much as the physical outreach may grow, it seems the personal one shrinks. 

You may have a louder voice but how many people can hear it at the back of the stadium? And can you hear their cheering as well?</description>
		<content:encoded><![CDATA[<p>- Nicky &#038; Sonny. Great points from both of you. There is the MLM approach where users will try things like Tweetergetter and follow/unfollow/follow again just to build numbers. Maybe it&#8217;s to show their perceived *expertise* so they can sell Twitter programs to people in their email lists? Who knows.</p>
<p>It is funny about the community aspect. As our friends on Twitter grow (I&#8217;m always wary of the term &#8220;followers&#8221;), so does your outreach. Yet as much as the physical outreach may grow, it seems the personal one shrinks. </p>
<p>You may have a louder voice but how many people can hear it at the back of the stadium? And can you hear their cheering as well?</p>
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		<title>By: Sonny Gill</title>
		<link>http://dannybrown.me/2009/02/28/discussing-social-media-with-sonny-gill/#comment-2501</link>
		<dc:creator>Sonny Gill</dc:creator>
		<pubDate>Wed, 04 Mar 2009 02:19:21 +0000</pubDate>
		<guid isPermaLink="false">http://dannybrown.me/?p=4497#comment-2501</guid>
		<description>You&#039;re on point with that assessment, Nicky. It&#039;s definitely difficult upholding the community aspect of Twitter when you have tens of thousands of followers but there are some that understand that role and run with it (a la @chrisbrogan). The others who we can probably agree upon don&#039;t normally bring much value in my stream and probably follow them for novelty&#039;s sake :)</description>
		<content:encoded><![CDATA[<p>You&#8217;re on point with that assessment, Nicky. It&#8217;s definitely difficult upholding the community aspect of Twitter when you have tens of thousands of followers but there are some that understand that role and run with it (a la @chrisbrogan). The others who we can probably agree upon don&#8217;t normally bring much value in my stream and probably follow them for novelty&#8217;s sake <img src='http://dannybrown.me/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: Nicky Jameson</title>
		<link>http://dannybrown.me/2009/02/28/discussing-social-media-with-sonny-gill/#comment-2500</link>
		<dc:creator>Nicky Jameson</dc:creator>
		<pubDate>Wed, 04 Mar 2009 01:59:18 +0000</pubDate>
		<guid isPermaLink="false">http://dannybrown.me/?p=4497#comment-2500</guid>
		<description>Interesting points... I think as long as followers have the unfollow button they have ALL the power.

It&#039;s interesting when people talk about communities and building relationships on Twitter.  I think it&#039;s in the eye of the beholder, however there are many Twitterites with thousands upon thousands of followers who - because they have so many, can only build a relationship with a very select few.It&#039;s impossible to do otherwise because you can&#039;t interact with thousands, only a handful. I know because I follow a few of them and though I&#039;ve replied to retweeted posts etc I am under no illusion that I will get a reply - the noise -or the size of the crowd is too large. I don&#039;t mind, if what  they say is interesting enough for me to keep reading but I stopped bothering to respond after a while. And these are not MLM-ers btw. I think there is a big difference between &quot;followers&quot; and &quot;community&quot; and that often the two are used interchangeably... Twitter lends itself to getting followers - the more the merrier.
And, on that note I&#039;m off to follow John Cleese... I have it on good authority he actually responds to his tweets ;) Thanks for responding.</description>
		<content:encoded><![CDATA[<p>Interesting points&#8230; I think as long as followers have the unfollow button they have ALL the power.</p>
<p>It&#8217;s interesting when people talk about communities and building relationships on Twitter.  I think it&#8217;s in the eye of the beholder, however there are many Twitterites with thousands upon thousands of followers who &#8211; because they have so many, can only build a relationship with a very select few.It&#8217;s impossible to do otherwise because you can&#8217;t interact with thousands, only a handful. I know because I follow a few of them and though I&#8217;ve replied to retweeted posts etc I am under no illusion that I will get a reply &#8211; the noise -or the size of the crowd is too large. I don&#8217;t mind, if what  they say is interesting enough for me to keep reading but I stopped bothering to respond after a while. And these are not MLM-ers btw. I think there is a big difference between &#8220;followers&#8221; and &#8220;community&#8221; and that often the two are used interchangeably&#8230; Twitter lends itself to getting followers &#8211; the more the merrier.<br />
And, on that note I&#8217;m off to follow John Cleese&#8230; I have it on good authority he actually responds to his tweets <img src='http://dannybrown.me/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' />  Thanks for responding.</p>
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		<title>By: Sonny Gill</title>
		<link>http://dannybrown.me/2009/02/28/discussing-social-media-with-sonny-gill/#comment-2487</link>
		<dc:creator>Sonny Gill</dc:creator>
		<pubDate>Tue, 03 Mar 2009 15:24:04 +0000</pubDate>
		<guid isPermaLink="false">http://dannybrown.me/?p=4497#comment-2487</guid>
		<description>Nicky - thanks for chiming in with your thoughts!

I agree with you that it is up to us and how we use Twitter. Whether to converse or to broadcast a feed. The benefits, or lack thereof, will be evident to that person and up to them to continue or change strategies.

On the point of my distaste for MLM strategies on Twitter. It is up to the person utilizing such a tactic to build their followers and I agree, there are probably some people who are communicating with their newly acquired community, no matter the means of getting them. IMO, the problem resides in the point of the scheme (which I detail in my post) and the fact that having numbers/followers can take little if any effort and poof, you magically have a community - and by the thousands, from what the person claims. Social Media and Twitter is about building mutually-beneficial relationships with your community, not an MLM strategy. It is to each their own and some will realize that the massive community of followers they may have gotten, provides little value without the time and effort needed to cultivate those relationships - and some won&#039;t.

Appreciate your comment, Nicky!</description>
		<content:encoded><![CDATA[<p>Nicky &#8211; thanks for chiming in with your thoughts!</p>
<p>I agree with you that it is up to us and how we use Twitter. Whether to converse or to broadcast a feed. The benefits, or lack thereof, will be evident to that person and up to them to continue or change strategies.</p>
<p>On the point of my distaste for MLM strategies on Twitter. It is up to the person utilizing such a tactic to build their followers and I agree, there are probably some people who are communicating with their newly acquired community, no matter the means of getting them. IMO, the problem resides in the point of the scheme (which I detail in my post) and the fact that having numbers/followers can take little if any effort and poof, you magically have a community &#8211; and by the thousands, from what the person claims. Social Media and Twitter is about building mutually-beneficial relationships with your community, not an MLM strategy. It is to each their own and some will realize that the massive community of followers they may have gotten, provides little value without the time and effort needed to cultivate those relationships &#8211; and some won&#8217;t.</p>
<p>Appreciate your comment, Nicky!</p>
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		<title>By: Nicky Jameson</title>
		<link>http://dannybrown.me/2009/02/28/discussing-social-media-with-sonny-gill/#comment-2477</link>
		<dc:creator>Nicky Jameson</dc:creator>
		<pubDate>Tue, 03 Mar 2009 05:33:08 +0000</pubDate>
		<guid isPermaLink="false">http://dannybrown.me/?p=4497#comment-2477</guid>
		<description>&quot;These tactics guarantee a massive amount of followers but what then? They fail to realize the time and effort aspect of social media and that it takes a lot of both to connect and build relationships, not numbers. They’re not utilizing Twitter for the benefit of conversation or relationships; they’re using it to get tons of followers.&quot;

I&#039;m not a fan of indiscriminate offer spamming, but isn&#039;t it up to those using Twitter to decide what works for them? If it isn&#039;t working for them, they wouldn&#039;t be using it surely. How do you know they fail to take the connection aspect into consideration, or is it just a generalization because you don&#039;t care for it yourself? I am just wondering. A lot of Twitter&#039;s attraction is that each can and do  use it in their own way. It lends itself to getting more followers not less. Anyone can unfollow a person they don&#039;t wish to hear from. 
I don&#039;t think it&#039;s for anyone to say how strong or weak or unsustainable anyone else&#039;s community is - or isn&#039;t. We should simply focus on building our own and leave them to do what they want.  Clearly, the people following those with thousands of followers are getting something out of it or they wouldn&#039;t be doing it. There&#039;s more than enough room on Twitter to live and let live. Each to his/her own.</description>
		<content:encoded><![CDATA[<p>&#8220;These tactics guarantee a massive amount of followers but what then? They fail to realize the time and effort aspect of social media and that it takes a lot of both to connect and build relationships, not numbers. They’re not utilizing Twitter for the benefit of conversation or relationships; they’re using it to get tons of followers.&#8221;</p>
<p>I&#8217;m not a fan of indiscriminate offer spamming, but isn&#8217;t it up to those using Twitter to decide what works for them? If it isn&#8217;t working for them, they wouldn&#8217;t be using it surely. How do you know they fail to take the connection aspect into consideration, or is it just a generalization because you don&#8217;t care for it yourself? I am just wondering. A lot of Twitter&#8217;s attraction is that each can and do  use it in their own way. It lends itself to getting more followers not less. Anyone can unfollow a person they don&#8217;t wish to hear from.<br />
I don&#8217;t think it&#8217;s for anyone to say how strong or weak or unsustainable anyone else&#8217;s community is &#8211; or isn&#8217;t. We should simply focus on building our own and leave them to do what they want.  Clearly, the people following those with thousands of followers are getting something out of it or they wouldn&#8217;t be doing it. There&#8217;s more than enough room on Twitter to live and let live. Each to his/her own.</p>
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		<title>By: Sonny Gill</title>
		<link>http://dannybrown.me/2009/02/28/discussing-social-media-with-sonny-gill/#comment-2457</link>
		<dc:creator>Sonny Gill</dc:creator>
		<pubDate>Sun, 01 Mar 2009 18:19:59 +0000</pubDate>
		<guid isPermaLink="false">http://dannybrown.me/?p=4497#comment-2457</guid>
		<description>@valencio - appreciate the kind words. I&#039;ll be sure to catch you on Twitter :)

Danny - thanks again for including me in your interview series. Had a great time doing it. Cheers!</description>
		<content:encoded><![CDATA[<p>@valencio &#8211; appreciate the kind words. I&#8217;ll be sure to catch you on Twitter <img src='http://dannybrown.me/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>Danny &#8211; thanks again for including me in your interview series. Had a great time doing it. Cheers!</p>
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		<title>By: Valencio</title>
		<link>http://dannybrown.me/2009/02/28/discussing-social-media-with-sonny-gill/#comment-2455</link>
		<dc:creator>Valencio</dc:creator>
		<pubDate>Sun, 01 Mar 2009 11:26:55 +0000</pubDate>
		<guid isPermaLink="false">http://dannybrown.me/?p=4497#comment-2455</guid>
		<description>Thanks the excellent Q&amp;A. I have started following Sonny on twitter.. Hope to learn from hin :)</description>
		<content:encoded><![CDATA[<p>Thanks the excellent Q&amp;A. I have started following Sonny on twitter.. Hope to learn from hin <img src='http://dannybrown.me/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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