You’re a consumer, but you’re also a marketer.
You buy a product, sign up for a service, watch a movie or drink and eat because you’ve been marketed to. But you’re also a marketer.
You either like a product, service, movie, drink or food or you don’t. That’s your decision as a consumer. But you’re now [...]
Conversations in social media for marketing, PR, communications and community
Monthly Archives: March 2009
Consumer Marketers
Small Voices
What attracts you more – an image in a magazine or a 400-word text advertisement?
Do you prefer short blog posts or longer ones?
Do you watch short movies on Youtube, or longer?
Do you prefer a one-sheet menu or a multi-page one at a restaurant?
At a bar, is your preference for 100 bottles of liquor to choose [...]
Cause Champions
When you have a great meal, do you tell your friends about it? When you see a great movie, or hear a great CD, are you someone who recommends it to others?
Word of mouth is the most trusted recommendation factor around. We trust our friends, our families, our connections. We’d rather go with their advertising [...]
Spoiling the Broth
There’s an old saying that too many cooks spoil the broth. This is equally true for businesses, particularly smaller ones. While it’s essential to grow to continue early success, it’s also important to keep realistic with your aims.
Whether it’s launching new products, starting a PR/marketing/advertising campaign or adding sections to your website, taking on too [...]
We Are The Supercool
We are the supercool.
That’s not a smug or ego-stroking statement. It’s more a statement of celebration.
Why are we supercool?
We’re the conversationalists. We’re the network communities. We’re the end user champions. We’re helping to transform business into the way it’s meant to be played.
We’re the brand evangelists that the brands are listening to. We’re not the [...]
