Consumer Marketers

You’re a consumer, but you’re also a marketer. You buy a product, sign up for a service, watch a movie or drink and eat because you’ve been marketed to. But you’re also a marketer. You either like a product, service, movie, drink or food or you don’t. That’s your decision as a consumer. But you’re [...]


Small Voices

What attracts you more – an image in a magazine or a 400-word text advertisement? Do you prefer short blog posts or longer ones? Do you watch short movies on Youtube, or longer? Do you prefer a one-sheet menu or a multi-page one at a restaurant? At a bar, is your preference for 100 bottles [...]


Radio Killed the Video Star

dbblogtalk

Well, not quite. However, the play on words is apt for the latest addition to this blog. As well as posting the occasional video blog, I will soon be starting a regular chat show on BlogTalkRadio. This will be to complement what already happens here, and allow me to expand on ideas and conversations that [...]