You’re a consumer, but you’re also a marketer.
You buy a product, sign up for a service, watch a movie or drink and eat because you’ve been marketed to. But you’re also a marketer.
You either like a product, service, movie, drink or food or you don’t. That’s your decision as a consumer. But you’re now [...]
Monthly Archives: March 2009
Consumer Marketers
Small Voices
What attracts you more – an image in a magazine or a 400-word text advertisement?
Do you prefer short blog posts or longer ones?
Do you watch short movies on Youtube, or longer?
Do you prefer a one-sheet menu or a multi-page one at a restaurant?
At a bar, is your preference for 100 bottles of liquor to choose [...]
Cause Champions
When you have a great meal, do you tell your friends about it? When you see a great movie, or hear a great CD, are you someone who recommends it to others?
Word of mouth is the most trusted recommendation factor around. We trust our friends, our families, our connections. We’d rather go with their advertising [...]
We Are The Supercool
We are the supercool.
That’s not a smug or ego-stroking statement. It’s more a statement of celebration.
Why are we supercool?
We’re the conversationalists. We’re the network communities. We’re the end user champions. We’re helping to transform business into the way it’s meant to be played.
We’re the brand evangelists that the brands are listening to. We’re not the [...]
Radio Killed the Video Star
Well, not quite. However, the play on words is apt for the latest addition to this blog.
As well as posting the occasional video blog, I will soon be starting a regular chat show on BlogTalkRadio. This will be to complement what already happens here, and allow me to expand on ideas and conversations that would [...]
Ten Green Bottles
The phrase “drinking from the Kool Aid” is a strange one. Originating from a cult mass suicide, it’s also used to describe belief in perspective. I still can’t decide whether I’m a fan of the term or not, but that’s neither here nor there.
Either way, if I was to drink from the Kool Aid and [...]
Is There Room for Market Relations?
Unless you’ve been hiding under a rock recently, you’ll know there’s been a whole host of blog posts written about where next for PR and marketing (and, to a degree, advertising).
I’m guilty of discussing it, and there are some great points of view from a lot of great minds. I guess it’s only natural – [...]
Closing Down for Earth Hour
If you look at the top of this blog, you’ll see a special toolbar. It’s to show I support Earth Hour, which happens this year on March 28th between 8.30pm and 9.30pm.
Earth Hour is an energy-saving initiative to combat the greenhouse effect and protect our environment.
You can find out more at the Earth Hour website.
The [...]
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All content by Danny Brown is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada License.
