You’re a consumer, but you’re also a marketer. You buy a product, sign up for a service, watch a movie or drink and eat because you’ve been marketed to. But you’re also a marketer. You either like a product, service, movie, drink or food or you don’t. That’s your decision as a consumer. But you’re… [Continue Reading]
Small Voices
March 30, 2009 By 8 Comments
What attracts you more – an image in a magazine or a 400-word text advertisement? Do you prefer short blog posts or longer ones? Do you watch short movies on Youtube, or longer? Do you prefer a one-sheet menu or a multi-page one at a restaurant? At a bar, is your preference for 100 bottles… [Continue Reading]
Radio Killed the Video Star
March 26, 2009 By 4 Comments
Well, not quite. However, the play on words is apt for the latest addition to this blog. As well as posting the occasional video blog, I will soon be starting a regular chat show on BlogTalkRadio. This will be to complement what already happens here, and allow me to expand on ideas and conversations that… [Continue Reading]
Closing Down for Earth Hour
March 22, 2009 By 9 Comments
If you look at the top of this blog, you’ll see a special toolbar. It’s to show I support Earth Hour, which happens this year on March 28th between 8.30pm and 9.30pm. Earth Hour is an energy-saving initiative to combat the greenhouse effect and protect our environment. You can find out more at the Earth… [Continue Reading]
The Kids Are Alright
March 20, 2009 By 9 Comments
You might recall that I recently won a Nintendo Wii for coming up with the new tagline for The Printed Blog. I mentioned at the time that, if I won, it would go to the Sick Kids hospital in Toronto. Today was the day that happened. I met with Caron Irwin MA, Child Life Specialist… [Continue Reading]
The 12for12k 12-Hour Twitter Tweet-a-Thon
March 19, 2009 By 1 Comment
This post is a little different from normal and is for the 12for12k Challenge, the charity project I founded for 2009. It’s to tell you about the special 12for12k Tweet-a-Thon, which takes place on Twitter between 10.00am and 10.00pm Eastern on Thursday March 19 (today). This is the unique 12-hour Tweet event to raise money… [Continue Reading]
Incremental Marketing, Pizzaville Style
March 17, 2009 By 10 Comments
My wife and I ordered pizza delivery at the weekend from Pizzaville, one of the leading pizza fast-food franchises across Ontario, Canada. When our order arrived, we noticed we got a free pack of playing cards. While at first this seemed an odd choice, thinking about it sees it make more sense. Consider some of… [Continue Reading]
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