You’re a consumer, but you’re also a marketer. You buy a product, sign up for a service, watch a movie or drink and eat because you’ve been marketed to. But you’re also a marketer. You either like a product, service, movie, drink or food or you don’t. That’s your decision as a consumer. But you’re now the marketer. Good experience or bad, you now tell your friends. Your family. Your community. Your network. Because now you’re the marketer. Your decision…

What attracts you more – an image in a magazine or a 400-word text advertisement? Do you prefer short blog posts or longer ones? Do you watch short movies on Youtube, or longer? Do you prefer a one-sheet menu or a multi-page one at a restaurant? At a bar, is your preference for 100 bottles of liquor to choose from or a more specific collection? We spend a lot of our lives making decisions on decisions. We look at multiple…

We are the supercool. That’s not a smug or ego-stroking statement. It’s more a statement of celebration. Why are we supercool? We’re the conversationalists. We’re the network communities. We’re the end user champions. We’re helping to transform business into the way it’s meant to be played. We’re the brand evangelists that the brands are listening to. We’re not the mouthpieces; we’re simply the words. But the words are being heard. We’re the provider and receiver of the eyeballs. We’re the…

Well, not quite. However, the play on words is apt for the latest addition to this blog. As well as posting the occasional video blog, I will soon be starting a regular chat show on BlogTalkRadio. This will be to complement what already happens here, and allow me to expand on ideas and conversations that would otherwise be too long as a blog post. I’ll be looking at having special guests on to discuss their take on all things social…

The phrase “drinking from the Kool Aid” is a strange one. Originating from a cult mass suicide, it’s also used to describe belief in perspective. I still can’t decide whether I’m a fan of the term or not, but that’s neither here nor there. Either way, if I was to drink from the Kool Aid and share with you, here are ten bottles of Kool Aid that would fill your creative juice needs anytime. I hope you enjoy. Gary Vaynerchuck…

Unless you’ve been hiding under a rock recently, you’ll know there’s been a whole host of blog posts written about where next for PR and marketing (and, to a degree, advertising). I’m guilty of discussing it, and there are some great points of view from a lot of great minds. I guess it’s only natural – we’re at a crossroads for information, after all, and the time is here to decide what path we want to take. Yet instead of…

If you look at the top of this blog, you’ll see a special toolbar. It’s to show I support Earth Hour, which happens this year on March 28th between 8.30pm and 9.30pm. Earth Hour is an energy-saving initiative to combat the greenhouse effect and protect our environment. You can find out more at the Earth Hour website. The message bar at the top of this blog is via a plug-in from the good folk over at Brave New Code. When…

You might recall that I recently won a Nintendo Wii for coming up with the new tagline for The Printed Blog. I mentioned at the time that, if I won, it would go to the Sick Kids hospital in Toronto. Today was the day that happened. I met with Caron Irwin MA, Child Life Specialist and Entertainment and Donations Co-ordinator for the Sick Kids hospital. She told me that the Wii would be going to the kids that need it…

This post is a little different from normal and is for the 12for12k Challenge, the charity project I founded for 2009. It’s to tell you about the special 12for12k Tweet-a-Thon, which takes place on Twitter between 10.00am and 10.00pm Eastern on Thursday March 19 (today). This is the unique 12-hour Tweet event to raise money for this month’s charity, Share Our Strength, which combats child hunger in the US. The Tweet-a-Thon is Scott Stratten (@unmarketing) ‘s baby. It’s very simple…

My wife and I ordered pizza delivery at the weekend from Pizzaville, one of the leading pizza fast-food franchises across Ontario, Canada. When our order arrived, we noticed we got a free pack of playing cards. While at first this seemed an odd choice, thinking about it sees it make more sense. Consider some of the most popular connections to pizza delivery – watching DVD’s, playing videogames and playing cards with your buddies. Now think about that tie-in again -…