Tim Jahn is a guy I’ve come to know over the last six months or so. In that time, his ideas and the voice on his blog have consistently caught my attention. He’s the master of short, sharp posts that get you asking yourself questions. I’m delighted to share his views with you today.
You and I have opinions. We have favorite colors, favorite books, favorite actors.
We like to play volleyball but aren’t big fans of football. We love the History Channel but don’t really understand the point of Speedvision.
You and I like to talk. We tell each other about our favorite colors, the latest books we read, how Terminator 2 will always be the best Terminator movie.
You and I like to hang out with folks like us. We get excited when we’re around people that share our opinions and our passions. We light up when we’re with people who enjoy what we talk about.
You and I are people. We laugh, we smile, we cry, we scream, we punch, we question, we wish, we high five, we love, we hate, we believe.
Companies that treat us like people will have more success engaging us and generating positive opinion. Companies that treat us like machines will alienate us and generate negative opinion.
Companies that treat us like people will get us raving about them to our friends and family. Companies that treat us like machines will get us to
tell everyone we know how much we hate those companies.
Treat people like people and you’ll never go wrong. Treat people like machines and it’s game over.
- Tim Jahn is a thinker/developer from Chicago exploring new media today and how it affects us as customers, as companies, as people. You can find out more about him by subscribing to his blog or connecting with Tim on Twitter.