Comments on: Melrose Jewelers, Rolex and Owen Wilson – The Sequel

By: tweet_fail

tweet_fail — Thu, 01 Sep 2011 20:30:19 +0000

@Cathy Why do I get the impression that your commment is really just an ad for Melrose Jewelers and not a real comment at all?

By: Rolex daytona

Rolex daytona — Fri, 07 Jan 2011 07:21:57 +0000

Used Rolexes…

[..]Read used rolexes thought it was good article and wanted to link to it.[..]…

By: Danny

Danny — Mon, 23 Mar 2009 13:56:54 +0000

I think it’s less hatred and more disgust and disbelief at the poor PR decision in the first place, Cathy.

Issuing cease and desist letters haven’t helped in that department either, it would appear.

By: Cathy

Cathy — Mon, 23 Mar 2009 04:08:17 +0000

I actually bought a watch from Melrose Jewelers this Christmas. I don’t understand why they would issue a release about that. They seemed like a legitimate company and I love my watch. I saved a lot of money going with them. It looks like they took down the blog and issued an apology. I don’t think it’s right in the first place but why all the hatred towards them?

Here’s the watch I bought:
http://www.melrosejewelers.com/info/ladies_super_president_404.htm

By: Mike Ashworth

Mike Ashworth — Sat, 21 Mar 2009 08:13:12 +0000

p.s. looks like they had a go with a lance armstrong “press release” about a month before the owen wilson one

http://www.reuters.com/article/pressRelease/idUS123333+14-Jan-2009+MW20090114

By: Mike Ashworth

Mike Ashworth — Sat, 21 Mar 2009 07:46:47 +0000

having re-read the post above do you think that Rolex is none too ghappy with the actiosn of Melorse, that’s the way it reads to me?

the MSNBC news story has now been taken down

By: marianne oconnor

marianne oconnor — Tue, 17 Mar 2009 19:20:59 +0000

Given the 1.2M+ lawyers we currently have running around the U.S. and the legions of competent PR folks who are standing at the ready, I’d strongly suggest Melrose “switch out” its current team — and the sooner the better. It’s a crime to pay for such ham-handed PR/legal advice!

By: Adam Singer

Adam Singer — Sun, 15 Mar 2009 18:37:06 +0000

I’m still waiting for the day I get a cease and desist letter…hellooooo web traffic

By: mcolacurcio

mcolacurcio — Sun, 15 Mar 2009 16:23:03 +0000

Danny,
Good for you. In some instances, I think the ‘no publicity is bad publicity’ works. I think that statement is accurate when the publicity is drummed up as a result of something neutral (e.g. negative comments on a controversial blog post incite heated discussion which drive more comments). In this case, the publicity is 100% negative which may increase their awareness but won’t benefit their brand. To quote @brandingexpert “everyone knows about cancer, but how many people actually want it?”

Thanks for posting.

By: Danny

Danny — Sun, 15 Mar 2009 15:40:34 +0000

You make a good point of brand monitoring. As you say, when you have ownership of a blog or website, what’s then posted on there does fall under your “watch”.

The blog is on a sub-domain of the main Melrose Jewelers website. Therefore, they should be actively monitoring what’s being said in their name. If they leave content that’s posted by others, they’re then saying that they’re happy for it to be there.

In which case, if something is seen to be in poor taste, doesn’t that then reflect on the host?