Incremental Marketing, Pizzaville Style

Pizzaville. My wife and I ordered pizza delivery at the weekend from Pizzaville, one of the leading pizza fast-food franchises across Ontario, Canada.

When our order arrived, we noticed we got a free pack of playing cards. While at first this seemed an odd choice, thinking about it sees it make more sense.

Consider some of the most popular connections to pizza delivery – watching DVD’s, playing videogames and playing cards with your buddies. Now think about that tie-in again - “thanks for ordering your pizza from us, have a free deck of cards (on orders over $15)”.

It offers relevance and value – two key factors in customer loyalty.

Thinking about it, there are a ton of incremental marketing techniques that can be used elsewhere. For example, we have the Beer Store in Ontario. What goes perfect with beer? Pizza. So how about tying up a coupon deal with someone like Pizzaville?

Or have a joint promotion with the local grocery store. Buy a 24-pack and get free chips when you buy dip (or vice versa) via a redeemable voucher. The grocery store gets more customers; the Beer Store gets more customers; Pizzaville gets more customers. Pretty much everybody wins (including us, the customer).

These are just examples of how three interlinked businesses could grow their sales.

What companies and businesses are you interlinked with? Could you work together to grow each other’s customer base?

photo credit: hfabulous

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Adam Singer

That is a clever idea - I dig it a lot. Totally a complimentary product, and goes "above and beyond". The pizza is just part of the story.

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personalized playing cards

Pizzaville, sounds like the city of townsville in power puff girls. But it's a good way to attract kids attention too, especially the PPG fans

Happiness Is Better

I like the Pizza - playing cards idea. I hadn't thought of that before. I have a lot of learn about marketing. Thanks for sharing Danny!

Henie

Isn't this what's its all about? Interlinked as a community...

Same principle and application can be applied to "blogging" wouldn't you agree?

Thank you for this informative post, Danny! :~)

Danny

Great point, Henie. There are many areas it could be applied to - blogging is a perfect example. Thinking about it, blog carnivals can be applied; link love in the blogroll; guest posts; recommendations to read other writers and more.

The only barrier to incremental marketing is the person starting it off.

That is a clever idea - I dig it a lot. Totally a complimentary product, and goes "above and beyond". The pizza is just part of the story.
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The only barrier to incremental marketing is the person starting it off.
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Victoria

It's a really cool idea. Plus people like getting freebies no matter what they are.

henry cow

introduction to business 101

introduction to business 101
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Danny Brown

Can a pizza delivery company lead the way when it comes to marketing initiatives?
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Ontario-based fast food company Pizzaville are offering a free deck of cards with delivery orders over $15. It may seem strange, but they get their audience.
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