My wife and I ordered pizza delivery at the weekend from Pizzaville, one of the leading pizza fast-food franchises across Ontario, Canada.
When our order arrived, we noticed we got a free pack of playing cards. While at first this seemed an odd choice, thinking about it sees it make more sense.
Consider some of the most popular connections to pizza delivery – watching DVD’s, playing videogames and playing cards with your buddies. Now think about that tie-in again - “thanks for ordering your pizza from us, have a free deck of cards (on orders over $15)”.
It offers relevance and value – two key factors in customer loyalty.
Thinking about it, there are a ton of incremental marketing techniques that can be used elsewhere. For example, we have the Beer Store in Ontario. What goes perfect with beer? Pizza. So how about tying up a coupon deal with someone like Pizzaville?
Or have a joint promotion with the local grocery store. Buy a 24-pack and get free chips when you buy dip (or vice versa) via a redeemable voucher. The grocery store gets more customers; the Beer Store gets more customers; Pizzaville gets more customers. Pretty much everybody wins (including us, the customer).
These are just examples of how three interlinked businesses could grow their sales.
What companies and businesses are you interlinked with? Could you work together to grow each other’s customer base?
In his book 
About Danny
[...] I want pizza, I call up and order a pizza. If I want to book a flight, I go online and book my flight. If I want to watch a movie, I’ll [...]
[...] if, instead of doing this all separately, there was some form of collaborative marketing behind it to make your life easier? I don’t know about you, but I know when my on life is [...]
[...] if, instead of doing this all separately, there was some form of collaborative marketing behind it to make your life easier? I don’t know about you, but I know when my own life is made [...]