You buy a product, sign up for a service, watch a movie or drink and eat because you’ve been marketed to. But you’re also a marketer.
You either like a product, service, movie, drink or food or you don’t. That’s your decision as a consumer. But you’re now the marketer. Good experience or bad, you now tell your friends. Your family. Your community. Your network.
Because now you’re the marketer.
Your decision of either a thumbs up or a garbage bin appraisal is what gets marketed to your friends. Your family. Your community. Your network.
By being a consumer that’s marketed to, you’ve just become a business’s unpaid marketer. That makes you their most valuable asset.
So, the question is – if you’re a marketer, are you also being a consumer?