US airline company JetBlue is currently carrying out a fun viral campaign that makes use of short video clips aimed at company CEO’s. Their CEO’s Guide to Jetting is a humorous look at how much CEO’s have suffered in recent months and is part of their CEO Outreach program. The three videos show CEO’s how… [Continue Reading]
Melrose Jewelers, Rolex and Owen Wilson – The Sequel
March 13, 2009 By 46 Comments
Before I start this post, I just want to apologize in advance if it gets a little lengthy – it’s my response to a Cease and Desist letter I received last week. Recently, I wrote about Melrose Jewelers and a press release they had issued. The release discussed actor Owen Wilson’s suicide attempt and said… [Continue Reading]
The Continuum Theory of Social Media
March 12, 2009 By 12 Comments
Recently I enjoyed a great conversation with Tom Cunniff on Twitter. It revolved around social media definitions and how brands and voices could be heard across the sphere. I was so intrigued by Tom’s views I asked if he’d guest here. I’m thankful he said yes. People talk about Social Media as if it’s one… [Continue Reading]
Personal Superheroes
March 9, 2009 By 26 Comments
Are you a hero to someone? Do you make your business superheroes to every one of your customers, or treat them as heroes? Going that extra mile can make all the difference. I found that out last week when two people who I already respected immensely joined the ranks of superheroes. Michael Schechter, someone I’ve… [Continue Reading]
Introduce Yourself
March 6, 2009 By 61 Comments
One of the things I’ve always said about this blog is that it’s as much yours as it is mine – community is everything. I may be the bus driver, but you’re the passengers that make the journey so enjoyable. So, just to cement our community that little bit more, I’d like to get to… [Continue Reading]
Are You Treating People Like People?
March 3, 2009 By 9 Comments
Tim Jahn is a guy I’ve come to know over the last six months or so. In that time, his ideas and the voice on his blog have consistently caught my attention. He’s the master of short, sharp posts that get you asking yourself questions. I’m delighted to share his views with you today. You… [Continue Reading]
One Way Streets
Recently David Henderson was kind enough to invite me on his blog to offer my views on traditional media and its relationship with social media. I’m really grateful to David for allowing me his space – he’s an incredibly smart person so giving up some of his real estate for my ramblings was particularly appreciated.… [Continue Reading]