US airline company JetBlue is currently carrying out a fun viral campaign that makes use of short video clips aimed at company CEO’s. Their CEO’s Guide to Jetting is a humorous look at how much CEO’s have suffered in recent months and is part of their CEO Outreach program. The three videos show CEO’s how they can use JetBlue to help them get over the loss of their private jets and subsequent benefits. The introductions to each video employ satirical…

Before I start this post, I just want to apologize in advance if it gets a little lengthy – it’s my response to a Cease and Desist letter I received last week. Recently, I wrote about Melrose Jewelers and a press release they had issued. The release discussed actor Owen Wilson’s suicide attempt and said that his Rolex watch had played a major part in the actor being alive today. At the time, I personally found the release to be…

Recently I enjoyed  a great conversation with Tom Cunniff on Twitter. It revolved around social media definitions and how brands and voices could be heard across the sphere. I was so intrigued by Tom’s views I asked if he’d guest here. I’m thankful he said yes. People talk about Social Media as if it’s one thing. This is the source of a lot of “you-just-don’t-get-it” arguments online: people fight holy wars to defend their “it” vs. someone else’s “it” and…

Are you a hero to someone? Do you make your business superheroes to every one of your customers, or treat them as heroes? Going that extra mile can make all the difference. I found that out last week when two people who I already respected immensely joined the ranks of superheroes. Michael Schechter, someone I’ve connected with through Twitter yet never met personally, is a superhero. As some of you might know, I recently won a tagline competition where the…

One of the things I’ve always said about this blog is that it’s as much yours as it is mine – community is everything. I may be the bus driver, but you’re the passengers that make the journey so enjoyable. So, just to cement our community that little bit more, I’d like to get to know you better. For the community to get to know you better. So here’s the deal: If you had to choose one blog post to…

Tim Jahn is a guy I’ve come to know over the last six months or so. In that time, his ideas and the voice on his blog have consistently caught my attention. He’s the master of short, sharp posts that get you asking yourself questions. I’m delighted to share his views with you today. You and I have opinions.  We have favorite colors, favorite books, favorite actors. We like to play volleyball but aren’t big fans of football. We love…

Recently David Henderson was kind enough to invite me on his blog to offer my views on traditional media and its relationship with social media. I’m really grateful to David for allowing me his space – he’s an incredibly smart person so giving up some of his real estate for my ramblings was particularly appreciated. Like any view, there will be some that agree and disagree. And, as I mentioned in the post itself, I’m far from an expert in…