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I’ve spoken before about how important it is to know what’s being said about you online. It doesn’t matter if it’s from a PR or branding perspective, or just from a personal point of view – hearing is the first step to responding.

If there’s something negative being said, you need to respond and counter where necessary. If it’s positive, you can also respond and just say thanks for the kind words – it certainly won’t hurt to show someone that you appreciate their words.

One of the tools I’ve been messing around with lately is Social Mention. In the words of the application itself:

“Social Mention is a social media search engine that searches user-generated content such as blogs, comments, bookmarks, events, news, videos, and microblogging services.”

And that pretty much sums up what Social Mention offers. Yet there’s more, and it’s these features that make Social Mention pretty cool for your own use or business use.

When you search for something using Social Mention, you’ll get results sent back to you from a myriad of sources, from the better-known social networks to more obscure ones. Tabs above the results allow you to choose from blogs, microblogs, social bookmarks, comments and more.

Where it gets fun is with the ranking system. Look to the right of Social Mention and you’ll see your score out of 100. The higher the score, the more mentions about you, your business or product.

This can allow you to tailor where you’re more effective online, and either concentrate on that area, or try and become more effective elsewhere, depending on your needs. By showing tags and sources, you can also see what words are being used about you and from where. It even tells you when the last reference to you was made.

Once you have your information, you can then save it as a CSV/Excel file and use it for any stats or reports of your own.

Topping it all off, Social Mention also offers trending topics, as well as email alerts and RSS feeds that you can personalize to exactly what you want to know about.

There are a host of great free and premium monitoring services around, but for ease of use and results, I have to say I’m really liking what I’ve found so far with Social Mention.

How about you? Have you used it yet? What do you think about it? See possibilities or just another addition to a crowded market?

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11 Comments on "Do You Know What Your Social Mention Factor Is?"


Scott Moroney
6 years 16 days ago

This is a useful tool. I have been using FriendFeed, but have yet to really discover all the hype. This tool has a nice interface and is pretty accurate when I tested it with some items that I generate. Thanks for sharing it.

Looking ahead, is this where social tools are headed? Integration appears to the be the phase of development.

6 years 16 days ago

Hi Scott, thanks – glad you’re enjoying the site.

I think as more networks fight for real estate online, the ones that offer full integration will be the ones that really benefit. Look at Facebook and its newer Connect option, or Tweetdeck with the Facebook update option, or Ping.fm with its multi-site updates.

No-one likes having to put extra time into scouring numerous sites for info, so I can see the likes of Social Mention and other integrated options being the preferred source of info.

Scott Moroney
6 years 16 days ago

Thanks as well for the Tweetdeck tip.

I look forward to how the tools integrate. Then what, real social marketing. Can’t wait.

Henie
6 years 16 days ago

Thank you for yet another very useful tool!

Being relatively new to all of this, how does one prevent from becoming overwhelmed? How does one begin to cultivate a personal brand without getting deluged by self-proclaimed experts?

Thanks again, Danny! I always enjoy what you share…it widens my choices! :~)

6 years 16 days ago

Thanks Henie.

It can be overwhelming at times, and there can be confusing messages coming from all directions.

I recently wrote a post about tailoring social media for your use – there might be some things in there that you find useful?

The Six Directions of Social Media

Henie
6 years 16 days ago

Thank you, Danny!

Awesome reminder!

Interestingly enough, I printed this a couple of days ago as soon as I read it! I was somewhat relieved to know that what is working for me is limiting my social networks to just a few. It doesn’t mean of course that I have not set up an account with each one out there. :~)What swayed me initially to curtail was/is the daunting task of remembering Usernames and Passwords. :~)

Ultimately, one must create their own “flow.”

Thank you for always giving and sharing, Danny!

6 years 16 days ago

For the username and password management problems, check out RoboForm – lifesaver! :)

hyegyu
6 years 16 days ago

This is a wonderful tool to monitor things! Thanks for the information. You make my life a lot easier :)

Jon
6 years 17 days ago

Danny,
Thanks so much for the great write up. You definitely outlined the critical point of the importance of knowing what is being said about you online. In addition to monitoring positive and negative comments, there are also opportunities to answer questions people may have about your product/brand or offer them other types of support. Either way, like you said – it definitely pays to listen.

We’re working on releasing some new features and tools. Can’t wait to hear your feedback.

Thanks again,
Jon

Danny Brown
6 years 17 days ago

Hi Jon,

Thanks for stopping by.

I’m really enjoying the simplicity of Social Action (and I say that in a complimentary way). Too many tools and apps seem to go along with the “more is better” mantra.

Your app is clean, well laid out and has the information I need – at the end of the day, that’s what matters.

Look forward to seeing what you come up with next – a WordPress plugin for the sidebar would be nice… (hint hint) 😉

Stuart Foster
6 years 17 days ago

This is cool, Danny. Playing around with this now, makes me really wish I had more of a brand besides my name or The Lost Jacket. Both of which are kind of a mouthful and not immediately/easily searchable.