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	<title>Comments on: Tipping the Scales</title>
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	<link>http://dannybrown.me/2009/04/09/tipping-the-scales/</link>
	<description>The Human Side of Media and the Social Side of Marketing</description>
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		<title>By: Common Sense and Collaboration: PR and Bloggers Are On the Same Side &#124; Pertamaxxx</title>
		<link>http://dannybrown.me/2009/04/09/tipping-the-scales/#comment-45627</link>
		<dc:creator>Common Sense and Collaboration: PR and Bloggers Are On the Same Side &#124; Pertamaxxx</dc:creator>
		<pubDate>Sat, 14 May 2011 06:10:38 +0000</pubDate>
		<guid isPermaLink="false">http://dannybrown.me/?p=5260#comment-45627</guid>
		<description>[...] a lot of talk about the relationship between the public relations industry and bloggers. I’ve written about it in the past as have others, yet still there’s this feeling of a barrier between the two [...]</description>
		<content:encoded><![CDATA[<p>[...] a lot of talk about the relationship between the public relations industry and bloggers. I’ve written about it in the past as have others, yet still there’s this feeling of a barrier between the two [...]</p>
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		<title>By: Common Sense and Collaboration: PR and Bloggers Are On the Same Side — BlogWorld &#38; New Media Expo Blog</title>
		<link>http://dannybrown.me/2009/04/09/tipping-the-scales/#comment-45541</link>
		<dc:creator>Common Sense and Collaboration: PR and Bloggers Are On the Same Side — BlogWorld &#38; New Media Expo Blog</dc:creator>
		<pubDate>Fri, 13 May 2011 04:12:38 +0000</pubDate>
		<guid isPermaLink="false">http://dannybrown.me/?p=5260#comment-45541</guid>
		<description>[...] a lot of talk about the relationship between the public relations industry and bloggers. I’ve written about it in the past as have others, yet still there’s this feeling of a barrier between the two [...]</description>
		<content:encoded><![CDATA[<p>[...] a lot of talk about the relationship between the public relations industry and bloggers. I’ve written about it in the past as have others, yet still there’s this feeling of a barrier between the two [...]</p>
]]></content:encoded>
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		<title>By: Discussing Blogger Ethics with Joe Hackman &#124; Danny Brown</title>
		<link>http://dannybrown.me/2009/04/09/tipping-the-scales/#comment-39001</link>
		<dc:creator>Discussing Blogger Ethics with Joe Hackman &#124; Danny Brown</dc:creator>
		<pubDate>Tue, 11 Jan 2011 22:45:22 +0000</pubDate>
		<guid isPermaLink="false">http://dannybrown.me/?p=5260#comment-39001</guid>
		<description>[...] a big thing around here, as well as many other places online. I&#8217;ve written about the topic a few times, and read/commented on other posts around the web on it as [...]</description>
		<content:encoded><![CDATA[<p>[...] a big thing around here, as well as many other places online. I&#8217;ve written about the topic a few times, and read/commented on other posts around the web on it as [...]</p>
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	</item>
	<item>
		<title>By: How PR and Bloggers Can Help Each Other &#124; OnlineBisnisku.com</title>
		<link>http://dannybrown.me/2009/04/09/tipping-the-scales/#comment-8787</link>
		<dc:creator>How PR and Bloggers Can Help Each Other &#124; OnlineBisnisku.com</dc:creator>
		<pubDate>Thu, 13 Aug 2009 14:52:11 +0000</pubDate>
		<guid isPermaLink="false">http://dannybrown.me/?p=5260#comment-8787</guid>
		<description>[...] a lot of talk about the relationship between the public relations industry and bloggers. I’ve written about it in the past as have others, yet still there’s this feeling of a barrier between the two [...]</description>
		<content:encoded><![CDATA[<p>[...] a lot of talk about the relationship between the public relations industry and bloggers. I’ve written about it in the past as have others, yet still there’s this feeling of a barrier between the two [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Instant Money Machine &#124; How PR and Bloggers Can Help Each Other</title>
		<link>http://dannybrown.me/2009/04/09/tipping-the-scales/#comment-7921</link>
		<dc:creator>Instant Money Machine &#124; How PR and Bloggers Can Help Each Other</dc:creator>
		<pubDate>Mon, 22 Jun 2009 15:56:44 +0000</pubDate>
		<guid isPermaLink="false">http://dannybrown.me/?p=5260#comment-7921</guid>
		<description>[...] a lot of talk about the relationship between the public relations industry and bloggers. I&#8217;ve written about it in the past as have others, yet still there&#8217;s this feeling of a barrier between the two [...]</description>
		<content:encoded><![CDATA[<p>[...] a lot of talk about the relationship between the public relations industry and bloggers. I&#8217;ve written about it in the past as have others, yet still there&#8217;s this feeling of a barrier between the two [...]</p>
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	<item>
		<title>By: How PR and Bloggers Can Help Each Other &#124; danny brown</title>
		<link>http://dannybrown.me/2009/04/09/tipping-the-scales/#comment-7304</link>
		<dc:creator>How PR and Bloggers Can Help Each Other &#124; danny brown</dc:creator>
		<pubDate>Tue, 09 Jun 2009 12:22:18 +0000</pubDate>
		<guid isPermaLink="false">http://dannybrown.me/?p=5260#comment-7304</guid>
		<description>[...] a lot of talk about the relationship between the public relations industry and bloggers. I&#8217;ve written about it in the past as have others, yet still there&#8217;s this feeling of a barrier between the two [...]</description>
		<content:encoded><![CDATA[<p>[...] a lot of talk about the relationship between the public relations industry and bloggers. I&#8217;ve written about it in the past as have others, yet still there&#8217;s this feeling of a barrier between the two [...]</p>
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	<item>
		<title>By: Danny</title>
		<link>http://dannybrown.me/2009/04/09/tipping-the-scales/#comment-6941</link>
		<dc:creator>Danny</dc:creator>
		<pubDate>Fri, 29 May 2009 18:06:44 +0000</pubDate>
		<guid isPermaLink="false">http://dannybrown.me/?p=5260#comment-6941</guid>
		<description>Hi Jacqueline,

Thank you for sharing your views, you&#039;ve given some great food for thought.

One of the issues that seems to have popped up (certainly from the comments so far) is where compensation becomes paid. As you say, getting first shot at a product that you can keep is generally seen as compensation - extra does seem bizarre.

I guess one way to look at it is from a PR slant. If a PR agency is trying to win a client and they wine and dine them and treat them to free events and tickets, is that in the same vein? Where would the acceptable compensation begin and end?

I can see charging for hosting and web space as being reasonable - it&#039;s like a company hiring a hall for a raffle event, still needs to be paid for and usually by the company wishing to run the event.

With the FTC looking at paid blogging and advertorial practices in social media, perhaps this could help elevate the ethical bloggers and agencies while outing the ones looking to take advantage where possible?

Interesting times ahead, for sure.</description>
		<content:encoded><![CDATA[<p>Hi Jacqueline,</p>
<p>Thank you for sharing your views, you&#8217;ve given some great food for thought.</p>
<p>One of the issues that seems to have popped up (certainly from the comments so far) is where compensation becomes paid. As you say, getting first shot at a product that you can keep is generally seen as compensation &#8211; extra does seem bizarre.</p>
<p>I guess one way to look at it is from a PR slant. If a PR agency is trying to win a client and they wine and dine them and treat them to free events and tickets, is that in the same vein? Where would the acceptable compensation begin and end?</p>
<p>I can see charging for hosting and web space as being reasonable &#8211; it&#8217;s like a company hiring a hall for a raffle event, still needs to be paid for and usually by the company wishing to run the event.</p>
<p>With the FTC looking at paid blogging and advertorial practices in social media, perhaps this could help elevate the ethical bloggers and agencies while outing the ones looking to take advantage where possible?</p>
<p>Interesting times ahead, for sure.</p>
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	</item>
	<item>
		<title>By: Danny</title>
		<link>http://dannybrown.me/2009/04/09/tipping-the-scales/#comment-6938</link>
		<dc:creator>Danny</dc:creator>
		<pubDate>Fri, 29 May 2009 17:56:20 +0000</pubDate>
		<guid isPermaLink="false">http://dannybrown.me/?p=5260#comment-6938</guid>
		<description>There&#039;s definitely both sides to every story, and I agree that a lot of the time, many PR agencies don&#039;t know how to reach out to bloggers. This is where I feel more PR people should blog, so they can understand the whole &quot;mindset&quot;, if you like.

We - as in PR &lt;b&gt;and&lt;/b&gt; bloggers - need to have some way that we can all work out best practices and relationships for all involved. I know there have been suggestions regarding official bodies to help this move forward - but until it happens, it&#039;s still talk and the relationships continue to suffer.

I definitely agree that some of the best &#039;censoring&quot; of fake reviews are the readers - they know your voice and they know if you&#039;re BS&#039;ing them.</description>
		<content:encoded><![CDATA[<p>There&#8217;s definitely both sides to every story, and I agree that a lot of the time, many PR agencies don&#8217;t know how to reach out to bloggers. This is where I feel more PR people should blog, so they can understand the whole &#8220;mindset&#8221;, if you like.</p>
<p>We &#8211; as in PR <b>and</b> bloggers &#8211; need to have some way that we can all work out best practices and relationships for all involved. I know there have been suggestions regarding official bodies to help this move forward &#8211; but until it happens, it&#8217;s still talk and the relationships continue to suffer.</p>
<p>I definitely agree that some of the best &#8216;censoring&#8221; of fake reviews are the readers &#8211; they know your voice and they know if you&#8217;re BS&#8217;ing them.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Danny</title>
		<link>http://dannybrown.me/2009/04/09/tipping-the-scales/#comment-6937</link>
		<dc:creator>Danny</dc:creator>
		<pubDate>Fri, 29 May 2009 17:48:54 +0000</pubDate>
		<guid isPermaLink="false">http://dannybrown.me/?p=5260#comment-6937</guid>
		<description>Hi there Cat,

That&#039;s great info, thanks - I wasn&#039;t aware of them, I will definitely check them out.</description>
		<content:encoded><![CDATA[<p>Hi there Cat,</p>
<p>That&#8217;s great info, thanks &#8211; I wasn&#8217;t aware of them, I will definitely check them out.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Jacqueline</title>
		<link>http://dannybrown.me/2009/04/09/tipping-the-scales/#comment-6936</link>
		<dc:creator>Jacqueline</dc:creator>
		<pubDate>Fri, 29 May 2009 17:40:52 +0000</pubDate>
		<guid isPermaLink="false">http://dannybrown.me/?p=5260#comment-6936</guid>
		<description>When my friend shared this post, I can honestly say I was shocked and flabbergasted to learn that there are bloggers who are taking advantage of PR with their unethical practices by charging for a product review.  

I run a review and giveaway blog and I have never asked for compensation on top of being provided a review product.  If I get a product for review, I consider that my compensation and will blog negative or positive based on my experience.  I, however, would not do a review without a product so a paid review is out of the question as I feel that it isn&#039;t right to blog about something you haven&#039;t had any experience with, paid or not. 

 Most bloggers, including myself, are not paid to write so I do charge for advertising space and I may charge for hosting a giveaway.  That&#039;s not to say if I use a product in my home that I bought myself and found that it was outstanding, I would mention that for free if I thought my readers would benefit from the amazing product too.  Paying for my domain name and hosting isn&#039;t free and neither is my time.  

I can see charging to run a giveaway (if no product review is involved) as we generally do not receive any compensation in writing the post, marketing the giveaway, and a go between medium between the company (through PR) and winner that can easily take an hour or more of your time.  Being paid to write a review post and then having the gall to ask extra to ensure a positive review is grossly crossing the line!  It&#039;s no wonder some PR have a bad taste for bloggers when some bloggers are pulling these types of stunts.</description>
		<content:encoded><![CDATA[<p>When my friend shared this post, I can honestly say I was shocked and flabbergasted to learn that there are bloggers who are taking advantage of PR with their unethical practices by charging for a product review.  </p>
<p>I run a review and giveaway blog and I have never asked for compensation on top of being provided a review product.  If I get a product for review, I consider that my compensation and will blog negative or positive based on my experience.  I, however, would not do a review without a product so a paid review is out of the question as I feel that it isn&#8217;t right to blog about something you haven&#8217;t had any experience with, paid or not. </p>
<p> Most bloggers, including myself, are not paid to write so I do charge for advertising space and I may charge for hosting a giveaway.  That&#8217;s not to say if I use a product in my home that I bought myself and found that it was outstanding, I would mention that for free if I thought my readers would benefit from the amazing product too.  Paying for my domain name and hosting isn&#8217;t free and neither is my time.  </p>
<p>I can see charging to run a giveaway (if no product review is involved) as we generally do not receive any compensation in writing the post, marketing the giveaway, and a go between medium between the company (through PR) and winner that can easily take an hour or more of your time.  Being paid to write a review post and then having the gall to ask extra to ensure a positive review is grossly crossing the line!  It&#8217;s no wonder some PR have a bad taste for bloggers when some bloggers are pulling these types of stunts.</p>
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