Comments on: Why Social Media Needs the FTC http://dannybrown.me/2009/04/22/why-social-media-needs-the-ftc/ Conversations in social media for marketing, PR, communications and community Thu, 18 Mar 2010 10:49:43 -0500 http://wordpress.org/?v=2.9.2 hourly 1 By: Social Media, Honesty and the FTC Guidelines http://dannybrown.me/2009/04/22/why-social-media-needs-the-ftc/#comment-17372 Social Media, Honesty and the FTC Guidelines Tue, 01 Dec 2009 14:19:10 +0000 http://dannybrown.me/?p=5468#comment-17372 [...] been a lot said about them on both sides of the fence, with plenty bloggers offering their views for and against. Some say it will inhibit free speech, while others applaud the FTC for getting [...] [...] been a lot said about them on both sides of the fence, with plenty bloggers offering their views for and against. Some say it will inhibit free speech, while others applaud the FTC for getting [...]

]]> By: The Economy of Trust and Its Value in Emerging Media http://dannybrown.me/2009/04/22/why-social-media-needs-the-ftc/#comment-8665 The Economy of Trust and Its Value in Emerging Media Mon, 03 Aug 2009 18:09:21 +0000 http://dannybrown.me/?p=5468#comment-8665 [...] in the fact that the FTC is currently looking at how it can monitor sponsored reviews and advertising online, and it’s clear that trust and trusting have never been more [...] [...] in the fact that the FTC is currently looking at how it can monitor sponsored reviews and advertising online, and it’s clear that trust and trusting have never been more [...]

]]> By: arikhanson http://dannybrown.me/2009/04/22/why-social-media-needs-the-ftc/#comment-10908 arikhanson Mon, 20 Jul 2009 20:48:49 +0000 http://dannybrown.me/?p=5468#comment-10908 @dimepr You talking about this post by @dannybrown? http://bit.ly/oJcJM #journchat<p class="ubervu_reaction_link">via <a href="http://www.ubervu.com/conversations/dannybrown.me%2F2009%2F04%2F22%2Fwhy-social-media-needs-the-ftc%2F">uberVU</a></p> @dimepr You talking about this post by @dannybrown? http://bit.ly/oJcJM #journchat

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]]> By: James A Woods http://dannybrown.me/2009/04/22/why-social-media-needs-the-ftc/#comment-5560 James A Woods Tue, 28 Apr 2009 23:04:12 +0000 http://dannybrown.me/?p=5468#comment-5560 I don't see a problem with the FTC regulations. These laws already exist, and the new rules make it clear that the existing laws apply to social media. It is illegal for a marketer to lie in the United States in order to con someone out of their money. It's called fraud. (In many states, it's illegal to lie for any purpose.) Honest individuals and companies have no reason for concern. I don’t see a problem with the FTC regulations. These laws already exist, and the new rules make it clear that the existing laws apply to social media.

It is illegal for a marketer to lie in the United States in order to con someone out of their money. It’s called fraud. (In many states, it’s illegal to lie for any purpose.) Honest individuals and companies have no reason for concern.

]]> By: Newsletter Group http://dannybrown.me/2009/04/22/why-social-media-needs-the-ftc/#comment-5399 Newsletter Group Sun, 26 Apr 2009 02:38:26 +0000 http://dannybrown.me/?p=5468#comment-5399 Good points Anna! No doubt that many people fell as you do. Consider this: Anyone (those in power) who don't like your "personal" views can target and prosecute you with "the full force of law" because you made an "inaccurate claim" appearing in a Twitter blog. Sometimes we need to socially catch up to technology organically. The world is not a friendly place for "poor" folk who can't afford a good attorney. Nuff said. Good points Anna! No doubt that many people fell as you do. Consider this: Anyone (those in power) who don’t like your “personal” views can target and prosecute you with “the full force of law” because you made an “inaccurate claim” appearing in a Twitter blog. Sometimes we need to socially catch up to technology organically. The world is not a friendly place for “poor” folk who can’t afford a good attorney. Nuff said.

]]> By: Craig http://dannybrown.me/2009/04/22/why-social-media-needs-the-ftc/#comment-5369 Craig Sat, 25 Apr 2009 12:49:02 +0000 http://dannybrown.me/?p=5468#comment-5369 Hi Danny- great post as usual. It raises the question to me regarding "who is really qualified to Blog" as anyone can start writing about anything these days. PR pros and journalists are trained to research content and cross check facts (before ading political views ;-) ) whereas the neo-Blogger can blurt, rant or repost anything anywhere. In an exponentially growing Blogosphere, I would agree that guidelines, checks and balances would be a much needed platform. Craig Hi Danny- great post as usual.

It raises the question to me regarding “who is really qualified to Blog” as anyone can start writing about anything these days. PR pros and journalists are trained to research content and cross check facts (before ading political views ;-) ) whereas the neo-Blogger can blurt, rant or repost anything anywhere.

In an exponentially growing Blogosphere, I would agree that guidelines, checks and balances would be a much needed platform.

Craig

]]> By: Ari Herzog http://dannybrown.me/2009/04/22/why-social-media-needs-the-ftc/#comment-5356 Ari Herzog Sat, 25 Apr 2009 01:44:06 +0000 http://dannybrown.me/?p=5468#comment-5356 If both of you click the link I included to Paul Chaney's blog, you'll see he already suggested what both of you are suggesting. If both of you click the link I included to Paul Chaney’s blog, you’ll see he already suggested what both of you are suggesting.

]]> By: Anna Barcelos http://dannybrown.me/2009/04/22/why-social-media-needs-the-ftc/#comment-5354 Anna Barcelos Sat, 25 Apr 2009 01:41:25 +0000 http://dannybrown.me/?p=5468#comment-5354 I LOVE Omar's idea! If something like this doesn't happen proactively, we may be subject to those who know less about the blog world!! I LOVE Omar’s idea! If something like this doesn’t happen proactively, we may be subject to those who know less about the blog world!!

]]> By: Omar Amer http://dannybrown.me/2009/04/22/why-social-media-needs-the-ftc/#comment-5351 Omar Amer Sat, 25 Apr 2009 01:27:05 +0000 http://dannybrown.me/?p=5468#comment-5351 danny, ari - I think we need to form a group of content experts and form some guidelines "from the inside," and push/package it towards the relevant legislators & FTC. this ongoing dialogue is a great starting point. I'm interested in being involved. twitter.com/18percentgrey -Omar "be the change you want to see in the world." - Ghandi danny, ari – I think we need to form a group of content experts and form some guidelines “from the inside,” and push/package it towards the relevant legislators & FTC.

this ongoing dialogue is a great starting point. I’m interested in being involved.

twitter.com/18percentgrey

-Omar

“be the change you want to see in the world.” – Ghandi

]]> By: Danny http://dannybrown.me/2009/04/22/why-social-media-needs-the-ftc/#comment-5346 Danny Sat, 25 Apr 2009 01:02:10 +0000 http://dannybrown.me/?p=5468#comment-5346 I see what you're saying, Ari, and as I mentioned in my response to JuneM, this is where perhaps an international body is needed? The web has reduced international boundaries anyway (with exception of state-controlled online use in certain countries), so let's make it easier to manage. I'm not saying this would be easy, but I do feel that the teething pains and initial slog would be worth it in the long run. With regards your point about the FTC blogging (or not) - I don't think that's as big an issue. After all, it's not the blogs that they would be going after <i>per se</i> - it's false advertising, and that doesn't need an updated FTC blog to work. I see what you’re saying, Ari, and as I mentioned in my response to JuneM, this is where perhaps an international body is needed? The web has reduced international boundaries anyway (with exception of state-controlled online use in certain countries), so let’s make it easier to manage.

I’m not saying this would be easy, but I do feel that the teething pains and initial slog would be worth it in the long run.

With regards your point about the FTC blogging (or not) – I don’t think that’s as big an issue. After all, it’s not the blogs that they would be going after per se – it’s false advertising, and that doesn’t need an updated FTC blog to work.

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