Comments on: Your Routine is Killing You

By: Danny

Danny — Sun, 24 May 2009 00:09:36 +0000

Video email? That’s an interesting approach, very different. What’s the feedback been on that? Definitely something new, that’s for sure – may have to consider that.

Cheers, Ricardo, food for thought.

By: Ricardo Bueno

Ricardo Bueno — Sat, 23 May 2009 21:15:49 +0000

Reminds me of this quote on the definition of insanity: “doing the same thing over and over again and expecting different results.”

If you’re doing the same thing over and over again and producing the same result, I agree, it’s time to try something different. When it comes to business and new contacts, I try to get creative/unique by sending new contacts a personalized video email (using TokBox or Eyejot). It’s personal ya know…and different…

By: John Haydon

John Haydon — Thu, 14 May 2009 17:20:23 +0000

A good friend of mine who owns a recording studio has a very small post-it note on the mixing board with the words “Freshness Is Key”.

By: Tom Vanlerberghe

Tom Vanlerberghe — Thu, 14 May 2009 08:58:30 +0000

Thanks for not calling me a cheat… though I must admit I sometimes go auto-pilot where I should think more about what I do.

Great read is Flow from Mihaly Csikszentmihalyi, he writes about how to get the most out of those 5%. And I know a Dutch psychologist is researching how to define those keymoments and get the most of it. When we can do those two… world domination is ours.

By: JustinSMV

JustinSMV — Thu, 14 May 2009 06:32:53 +0000

If you keep doing the same thing over and over you get the same results which sometimes people are ok with that….but successful people go above and beyond the ordinary. Great Post Danny. Food for thought.

By: Andrew Weaver

Andrew Weaver — Thu, 14 May 2009 02:29:16 +0000

Thanks for this, Danny. Of late, I’ve been going through the motions of my routine and not been giving much thought to anything. I needed this reminder.

By: Danny

Danny — Thu, 14 May 2009 02:20:29 +0000

I think that’s where routine can be good (as kind of adhered to in the post and comments). The monotony comes in if you’re just writing for writing’s sake, with nothing different to offer or say – that’s where the routine could be killing the blog.

By: Stuart Foster

Stuart Foster — Thu, 14 May 2009 02:11:55 +0000

What about routinely writing blog posts? I’m totally screwed if this is the case… I have been trying to break my routine by reading more blogs and running though .

By: Danny

Danny — Thu, 14 May 2009 00:17:05 +0000

It’s funny you mention PR campaign “templates”, Tom, as that was part of the thinking behind this whole post.

It is easy to get sucked into the “take away here, add on there” approach when coming up with a new release or strategy. But that would only cheat both you and your client from achieving real success (and not calling you a “cheat”, by the way!).

Success is a funny thing; it lets us believe we can repeat the formula, when all too often of course we can’t.

So, yes – we can take the 95% and work with it, as you say, but it’s really the other 5% where we should be aiming for.

Thanks for stopping by and sharing, appreciated.

By: Danny

Danny — Thu, 14 May 2009 00:13:42 +0000

Interesting post and response over there, Tim – very valid from both perspectives. It’s true, there can be the mix – it’s getting it that makes the difference.