I Want to Fall in Love With You

Honestly, I envy to people that are still being romantic. Long time ago, I was also romantic, but there were so many lies, so many lies that now cannot love nobody.

Honestly, I envy to people that are still being romantic.
Long time ago, I was also romantic, but there were so many lies, so many lies that now cannot love nobody.

If only love were easy, Danny. I concur, per usual, with your sentiments. The waiter has tapped corporations shoulders and asked to pay the bill in terms of customer service. I can only safely think of a few companies that walk the talk. My take, which has been from the side of corporations for too long, is that corporations are simply not willing to sacrifice money and time building relationships. You can not teach love, you can not buy love. I like to think of Ghandi when he wrote, "Be the change you want to see."

If only love were easy, Danny. I concur, per usual, with your sentiments. The waiter has tapped corporations shoulders and asked to pay the bill in terms of customer service. I can only safely think of a few companies that walk the talk. My take, which has been from the side of corporations for too long, is that corporations are simply not willing to sacrifice money and time building relationships. You can not teach love, you can not buy love. I like to think of Ghandi when he wrote, "Be the change you want to see."

When you consider that divorce rates are so high, it seems that people have a hard enough time with real-life love. It's scary to think how companies will act in virtual "game of love." Like any relationship or marriage, this requires work and constant attention. I hope businesses understand that social media isn't like just going out on a few dates (i.e., sending out a few tweets). However, like a great relationship, if you put in the required time, energy and commitment -- it can be a wonderful thing. Danny, as always, great post.

When you consider that divorce rates are so high, it seems that people have a hard enough time with real-life love. It's scary to think how companies will act in virtual "game of love." Like any relationship or marriage, this requires work and constant attention. I hope businesses understand that social media isn't like just going out on a few dates (i.e., sending out a few tweets). However, like a great relationship, if you put in the required time, energy and commitment -- it can be a wonderful thing. Danny, as always, great post.

I'm absolutely in love with how you worded this post. Such and important concept that marketers/companies/orgs need to get back to, nothing else really matters. Groovy stuff Danny :-)

I'm absolutely in love with how you worded this post. Such and important concept that marketers/companies/orgs need to get back to, nothing else really matters. Groovy stuff Danny :-)

I'm absolutely in love with how you worded this post. Such and important concept that marketers/companies/orgs need to get back to, nothing else really matters. Groovy stuff Danny :-)

Companies also have a great opportunity when the "honeymoon is over", which will happen. In this case, companies can create a “higher love” by:

*Admitting they're wrong - quickly
*Doing the unexpected to apologize
*Make the love new again with surprises
*Love every part of me (not just my needs for their product)
*Love my customers too.

Companies also have a great opportunity when the "honeymoon is over", which will happen. In this case, companies can create a “higher love” by: *Admitting they're wrong - quickly *Doing the unexpected to apologize *Make the love new again with surprises *Love every part of me (not just my needs for their product) *Love my customers too.

Being a caring, genuine person=Win. You can't fake it and you certainly can't try to hide it if you have it going on. This is why I still don't understand the reason that B2B has to exist within a noxious vacuum of boring...

Being a caring, genuine person=Win. You can't fake it and you certainly can't try to hide it if you have it going on. This is why I still don't understand the reason that B2B has to exist within a noxious vacuum of boring...

Treating people like people is one thing and business that do not do that are truly bound to fail.

What I am talking about is those who are interested in entering spaces like this, but just want to make sure they have their legs beneath them when they enter.

These tools have caused a massive shift in power and companies that are able to embrace them have a great potential to thrive while those who just dont get it will likely continue to struggle.

I understand your point Michael. But the thing that's crazy is that this "interacting" companies are slow to learn isn't anything earth shattering. It's simply treating people like people.

The sad part is companies aren't used to treating people as such. They're used to treating people like numbers, like mindless robots, and ensuring that we continue to act that way. Now that people have more tools to voice their opinion, companies are confused. Their numbers are talking...and making decisions...

I doubt it's a matter of interest. I'd bet it is more an issue of strategy. Sure, it is fairly easy to use these tools, but jumping in without a solid plan for how this social world fits into your business can do more harm than good.

That's a fair point, Michael. We do need to be tolerant and help businesses into the space. Let's just hope that they're opening to listening to why we love it here and why they could love it too.

One thing to keep in mind is that many companies are just discovering the tools that make it easier to connect with their customers on this level. I know us many of us who read this blog are used to connecting in this space, but give corporations a chance to catch up. Sometimes it is hard to turn around the titanic... Marketing is what most companies know... interacting is what they need to learn. I have faith that many will.

Thanks Chad. It is sad. Think of all the time, cost and effort put into a marketing or advertising plan when the best advertisers are right there in front of you.

Yes, you still need your "normal" promotional tools, but don’t ignore the most loyal "employees" your company could have - your customers.

Thanks Chad. It is sad. Think of all the time, cost and effort put into a marketing or advertising plan when the best advertisers are right there in front of you.

Yes, you still need your "normal" promotional tools, but don’t ignore the most loyal "employees" your company could have - your customers.

Thanks Chad. It is sad. Think of all the time, cost and effort put into a marketing or advertising plan when the best advertisers are right there in front of you. Yes, you still need your "normal" promotional tools, but don’t ignore the most loyal "employees" your company could have - your customers.

Danny, you have managed to capture the 'romance' of business and the delicate 'dance' that takes place between a business and the client. It IS really quite elegant when the steps are taken with care. A business that is putting some energy and caring into getting to know who their clients really are, is going to be 'showing the love' required to have some repeat customers.

How 'lovely'.

fg

Danny, you have managed to capture the 'romance' of business and the delicate 'dance' that takes place between a business and the client. It IS really quite elegant when the steps are taken with care. A business that is putting some energy and caring into getting to know who their clients really are, is going to be 'showing the love' required to have some repeat customers.

How 'lovely'.

fg

Danny, you have managed to capture the 'romance' of business and the delicate 'dance' that takes place between a business and the client. It IS really quite elegant when the steps are taken with care. A business that is putting some energy and caring into getting to know who their clients really are, is going to be 'showing the love' required to have some repeat customers. How 'lovely'. fg

I have to give you serious credit for taking on KISS, one of the most common place business acronyms. I've always been a fan of Keep It Simple Stupid, but I might have to change my mental picture of those letters. Thanks for the inspiration as always Mr. Brown!

I have to give you serious credit for taking on KISS, one of the most common place business acronyms. I've always been a fan of Keep It Simple Stupid, but I might have to change my mental picture of those letters. Thanks for the inspiration as always Mr. Brown!

I have to give you serious credit for taking on KISS, one of the most common place business acronyms. I've always been a fan of Keep It Simple Stupid, but I might have to change my mental picture of those letters. Thanks for the inspiration as always Mr. Brown!