Comments on: Can You Have Too Much Disclosure? http://dannybrown.me/2009/06/21/can-you-have-too-much-disclosure/ The Human Side of Media and the Social Side of Marketing Sun, 12 Feb 2012 04:54:10 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Mark Waterfield http://dannybrown.me/2009/06/21/can-you-have-too-much-disclosure/#comment-8266 Mark Waterfield Thu, 25 Jun 2009 13:22:41 +0000 http://dannybrown.me/?p=6618#comment-8266 I find it difficult to imagine a world where there is too much disclosure.<br><br>The danger of making the requirement to disclose as dependent on when you last disclosed or flexible is that disclosure will only occur when it is not material. I find it difficult to imagine a world where there is too much disclosure.

The danger of making the requirement to disclose as dependent on when you last disclosed or flexible is that disclosure will only occur when it is not material.

]]> By: Mark Waterfield http://dannybrown.me/2009/06/21/can-you-have-too-much-disclosure/#comment-7985 Mark Waterfield Thu, 25 Jun 2009 12:22:41 +0000 http://dannybrown.me/?p=6618#comment-7985 I find it difficult to imagine a world where there is too much disclosure.<br><br>The danger of making the requirement to disclose as dependent on when you last disclosed or flexible is that disclosure will only occur when it is not material. I find it difficult to imagine a world where there is too much disclosure.

The danger of making the requirement to disclose as dependent on when you last disclosed or flexible is that disclosure will only occur when it is not material.

]]> By: Danny http://dannybrown.me/2009/06/21/can-you-have-too-much-disclosure/#comment-7933 Danny Mon, 22 Jun 2009 16:36:50 +0000 http://dannybrown.me/?p=6618#comment-7933 Agreed, Stuart, single post disclosure should always be the norm. I was thinking more for the convoluted discussions happening all over the place where feeding the disclosure line every sentence would be overkill? Having a disclosure hub would help alleviate that a little. Agreed, Stuart, single post disclosure should always be the norm. I was thinking more for the convoluted discussions happening all over the place where feeding the disclosure line every sentence would be overkill? Having a disclosure hub would help alleviate that a little.

]]> By: Danny http://dannybrown.me/2009/06/21/can-you-have-too-much-disclosure/#comment-7932 Danny Mon, 22 Jun 2009 16:35:36 +0000 http://dannybrown.me/?p=6618#comment-7932 It's funny, you're not the first I've heard mention Chris's blog with regards content. Maybe the numerous partnerships he has/is fostering might be one of the reasons?<br><br>I think a Sponsored By page would definitely go a good way of easing the concerns of readers. If someone recommends something, I want to know that it's because they like it and not because their bank manager liked it.<br><br>At the minute, it isn't clear with a lot of bloggers. It's funny, you're not the first I've heard mention Chris's blog with regards content. Maybe the numerous partnerships he has/is fostering might be one of the reasons?

I think a Sponsored By page would definitely go a good way of easing the concerns of readers. If someone recommends something, I want to know that it's because they like it and not because their bank manager liked it.

At the minute, it isn't clear with a lot of bloggers.

]]> By: Danny http://dannybrown.me/2009/06/21/can-you-have-too-much-disclosure/#comment-7930 Danny Mon, 22 Jun 2009 16:30:22 +0000 http://dannybrown.me/?p=6618#comment-7930 Should I wear my Batsuit? ;-)<br><br>It's a solid point you make, Seth - it all boils back down to perceived image. If you're consistent in your message and beliefs and are sharing freely without pushing, disclosure will be less of an issue. The "raised eyebrow" analogy is perfect. Should I wear my Batsuit? ;-)

It's a solid point you make, Seth – it all boils back down to perceived image. If you're consistent in your message and beliefs and are sharing freely without pushing, disclosure will be less of an issue. The “raised eyebrow” analogy is perfect.

]]> By: Danny http://dannybrown.me/2009/06/21/can-you-have-too-much-disclosure/#comment-7928 Danny Mon, 22 Jun 2009 16:26:43 +0000 http://dannybrown.me/?p=6618#comment-7928 As both you and Roger mention, Kellye, that's definitely one of the hardest things facing people with regards disclosure - where and when. Conversations are happening all the time, and people flit in and out of them - meaning the initial disclosure message will be missed.<br><br>So, does that merit mentioning the relationship to every newcomer? Possibly - but then you need to look at if you do this just on your blog (or website), Twitter, Friendfeed, or any other conversation outlet. Tough call. As both you and Roger mention, Kellye, that's definitely one of the hardest things facing people with regards disclosure – where and when. Conversations are happening all the time, and people flit in and out of them – meaning the initial disclosure message will be missed.

So, does that merit mentioning the relationship to every newcomer? Possibly – but then you need to look at if you do this just on your blog (or website), Twitter, Friendfeed, or any other conversation outlet. Tough call.

]]> By: Stuartfoster http://dannybrown.me/2009/06/21/can-you-have-too-much-disclosure/#comment-7917 Stuartfoster Mon, 22 Jun 2009 13:53:03 +0000 http://dannybrown.me/?p=6618#comment-7917 Interesting. Although, I don't think a disclosure "page" would be as beneficial as a simple sentence in italics at the bottom of the post in question. The in-post sentence is 10x more likely to be seen vs. the page. Interesting. Although, I don't think a disclosure “page” would be as beneficial as a simple sentence in italics at the bottom of the post in question. The in-post sentence is 10x more likely to be seen vs. the page.

]]> By: Mizz Information http://dannybrown.me/2009/06/21/can-you-have-too-much-disclosure/#comment-7913 Mizz Information Sun, 21 Jun 2009 23:29:01 +0000 http://dannybrown.me/?p=6618#comment-7913 <strong>Reverse Disclosure?...</strong> It got me thinking about something I've wondered about before: should bloggers have to worry about what I guess you'd call "reverse disclosure"--e.g. when raving about a product or company that they just happen to like should they say "my only inc... Reverse Disclosure?…

It got me thinking about something I’ve wondered about before: should bloggers have to worry about what I guess you’d call “reverse disclosure”–e.g. when raving about a product or company that they just happen to like should they say “my only inc…

]]> By: Dharmesh Shah http://dannybrown.me/2009/06/21/can-you-have-too-much-disclosure/#comment-7911 Dharmesh Shah Sun, 21 Jun 2009 18:50:31 +0000 http://dannybrown.me/?p=6618#comment-7911 I like the idea of having a single "disclosure" page instead of cluttering up multiple conversations with the same repeated disclosures.<br><br>Disclosure: I work for HubSpot, and built Twitter Grader, and played ping-pong with Chris Brogan recently. :) I like the idea of having a single “disclosure” page instead of cluttering up multiple conversations with the same repeated disclosures.

Disclosure: I work for HubSpot, and built Twitter Grader, and played ping-pong with Chris Brogan recently. :)

]]> By: David http://dannybrown.me/2009/06/21/can-you-have-too-much-disclosure/#comment-7909 David Sun, 21 Jun 2009 16:59:01 +0000 http://dannybrown.me/?p=6618#comment-7909 There are some blogs (Mr. Brogan's being one) that seem to be turning into vehicles for advertising where the content is just there to fill in some space between ads of different types.<br><br>In Chris' case this is a shame because he does produce such good content which I personally am reading less these days. I think I'd be in favor of blogs having a page listing all the sponsorships they have. Assuming the blogger actively keeps it updated, it would be a good way to know which promotions are because he/she just likes the product or whether for $$. <br><br>By the way,I did think that the original story about the Hubspot Twitter stats was really interesting. As much as I dislike Hubspot's sales approach, they certainly are a great resource on the marketing side. There are some blogs (Mr. Brogan's being one) that seem to be turning into vehicles for advertising where the content is just there to fill in some space between ads of different types.

In Chris' case this is a shame because he does produce such good content which I personally am reading less these days. I think I'd be in favor of blogs having a page listing all the sponsorships they have. Assuming the blogger actively keeps it updated, it would be a good way to know which promotions are because he/she just likes the product or whether for $$.

By the way,I did think that the original story about the Hubspot Twitter stats was really interesting. As much as I dislike Hubspot's sales approach, they certainly are a great resource on the marketing side.

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