If someone tells you that you want something, do you listen? Or do you ignore and think that only you know what you want?

If someone asks what you want, do you tell them your ideas and wish-lists? More than likely. We all like to be heard.

So why are you telling your customers what they want? Why are you not asking them? Instead of saying, “Hey, this is our new product, it’s just what you’ve wanted”, why not say, “Here’s the product you asked for”?

Or is that too simple?

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Buy Danny's Book!
In his book Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing, Danny Brown goes beyond social influence scoring and gives you a start-to-finish blueprint for making influence marketing work in your organization.

Co-authored with Sam Fiorella and featuring case studies, empirical evidence, digital workshops and much, much more, this book will redefine how you look at influence marketing.

Buy your copy of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing today. You can also buy from Barnes & Noble.

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If someone tells you that you want something, do you listen? Or do you ignore and think that only you know what you want?

If someone asks what you want, do you tell them your ideas and wish-lists? More than likely. We all like to be heard.

So why are you telling your customers what they want? Why are you not asking them? Instead of saying, “Hey, this is our new product, it’s just what you’ve wanted”, why not say, “Here’s the product you asked for”?

Or is that too simple?