Comments on: PR, Marketing, Advertising, Sales – It’s All Irrelevant

By: Danny

Danny — Fri, 10 Jul 2009 14:45:26 +0000

That's a great point, Frank - it is too easy to get caught up in the "we need to" mindset as opposed to the "we can" thought train instead. And I love your closing sentence" "Don't confuse being busy with being productive."

Couldn't have said it better myself, fella.

Cheers!

By: FrankReed

FrankReed — Fri, 10 Jul 2009 14:01:16 +0000

Danny - You sure know how to start a conversation!

In many ways all of our PR/marketing/sales etc are irrelevant actually. Not all of it by any means because to act as if there is no importance to these would be like committing "business-cide" (that's my term by the way but I have no rights to it so .....)

Where I see myself and many others make a mistake is doing too much PR/marketing/sales. What you say? It's when we decide that we need to do it all rather than concentrating on what is the absolute best way to use our time and energy which are finite resources. We can end up spending ridiculous amounts of time on activities that actually turn out to be irrelevant because they were misguided or simply untargeted.

So yes we need to pay attention to existing customers, we need to generate new business but need to do it intelligently and efficiently. Don't confuse being busy with being productive.

My 2 cents. Keep up the great work.

By: Danny

Danny — Fri, 10 Jul 2009 13:45:26 +0000

By: FrankReed

FrankReed — Fri, 10 Jul 2009 13:01:16 +0000

By: Danny

Danny — Thu, 09 Jul 2009 14:38:05 +0000

Seh,

I've moderated all three of your comments as each had a link to the site you mention. While I don't mind people promoting stuff through the comments per se, blatant linking when it doesn't really have anything to do with the post isn't acceptable and could be viewed as comment spam.

Just a heads up. Thanks.

By: Danny

Danny — Thu, 09 Jul 2009 02:29:32 +0000

Customers and customer service/employees are marketing resources – people loyalty and recommendations via simple word-of-mouth will often trump many paid for campaigns. Trust still has a lot of sway when it comes to consumers and their spending, which then reflects on the company's success.

By: Seh

Seh — Thu, 09 Jul 2009 02:20:42 +0000

I have never heard that statement. I always hear that marketing is imperial. One thing that I learned is that you need a way to continuously create a stream of leads. Without it will be hard to succeed. My lead generation system revolves around online video. I create short videos that lead viewers to a free offer on my site. Traffic to the video mostly comes from posting my video free to a video marketing site called http://www.Adwido.com then my lead generation begins. A lot of the questions you asked seemed like marketing questions...

By: Seh

Seh — Wed, 08 Jul 2009 22:20:00 +0000

via uberVU

By: Seh

Seh — Wed, 08 Jul 2009 22:20:00 +0000

via uberVU

By: GlobalPatriot

GlobalPatriot — Wed, 08 Jul 2009 21:41:21 +0000

You hit the nail on the head with the word “proactive”, as so many organizations set up their customer service department to be reactive – which means wait for a problem them conduct a fire drill to solve it.

By reaching out to customers, in good times and in bad, you maximize the level of communication and foster deeper relationships in the process. That paradigm can also lead to greater flexibility within your organization, as you learn to personalize the service the each customer – one size does not fit all!