Ted MurphyI caught a tweet from Ted Murphy today, about how a celebrity was paid $2,500 to post a sponsored tweet.

Ted is the founder and CEO of IZEA, the company that owns SocialSpark and PayPerPost.

Both SocialSpark and PayPerPost offer bloggers the chance to earn money from paid product reviews.

It’s a contentious topic that generally splits blogger opinion down the middle, with both sides offering valid reasons for their views for and against sponsored posts or paid blogging. Personally, I’m neither here nor there on the topic as long as it’s handled properly.

Now it seems as if Twitter is IZEA’s latest target, with pre-launch details of SponsoredTweets allowing Twitter users to sign up for the service in readiness for its launch in a few weeks.

The way it works is simple. You sign up, set your price and tag your profile, and then wait for advertisers to offer you their details for an agreed price. You then tweet their message and get paid. Everybody’s happy – the advertiser gets eyeballs and the Twitter user gets money.

But will everybody be happy? Probably not.

Advertisers are already using sponsored tweets to get their message across. One in particular, Magpie, seemed to unilaterally piss off the majority of the Twitter community with its invasive ads (although this may have had more to do with the fact they changed their policy and didn’t require publishers to disclose it was a sponsored tweet).

At least with IZEA’s approach, all publishers need to disclose their relationship to the advertiser and that the tweet in question is sponsored (much like the company’s blogger requirements).

Yet it looks like IZEA might suffer the same problem as Magpie – the fact that non-users of the service can’t opt out of seeing the ads in their Twitter stream. Sure, you can always unfollow someone if their sponsored tweets get too much – but is that really the best solution?

Perhaps this is where Twitter use will diverge and the service will be monetized. There’s been talk of premium Twitter accounts for a while – would that work?

You could still have a free account but expect to see unwanted ads in your stream. Or, have a premium account and filter the ads out – see your friend’s normal tweets but not ones with ads in them. Whether this would be feasible or not is another thing, but it’s an idea.

What’s your take? Is IZEA’s sponsored tweets service a welcome addition or more noise to the Twitter stream? Would you offer your Twitter account for advertising or keep your tweets from you and you alone?

Creative Commons License photo credit: tedmurphy

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Danny Brown
Co-author Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing. #1 marketing blog in world as per HubSpot. Husband. Father. Optimist. Pragmatist. Never says no to a good single malt. You can find me on Twitter - Google+ - LinkedIn.
107 comments
chandrashekhar
chandrashekhar

I love sponserd tweets.And this is implemented by many peoples to earn some extra money from tweets.
Hello Danny one suggestion is dont use digg-digg social bookmarking plugin..because it cause a error in IE7/8. I already faced this error in my blog also.

chandrashekhar
chandrashekhar

I love sponserd tweets.And this is implemented by many peoples to earn some extra money from tweets.
Hello Danny one suggestion is dont use digg-digg social bookmarking plugin..because it cause a error in IE7/8. I already faced this error in my blog also.

chandrashekhar
chandrashekhar

I love sponserd tweets.And this is implemented by many peoples to earn some extra money from tweets. Hello Danny one suggestion is dont use digg-digg social bookmarking plugin..because it cause a error in IE7/8. I already faced this error in my blog also.

Vijay
Vijay

Probably i like the sponsored tweets, because its helps to make good revenue from ad tweets. But trying this out is not matters actually.

Vijay
Vijay

Probably i like the sponsored tweets, because its helps to make good revenue from ad tweets. But trying this out is not matters actually.

Harsh Agrawal
Harsh Agrawal

I never liked the idea of making money from tweets, but Sponsored tweet is one of few programs which I actually liked...Probably control over ad tweets is something which I always wanted..and since its been recommended by some big players..I don't mind trying it out...

Harsh Agrawal
Harsh Agrawal

I never liked the idea of making money from tweets, but Sponsored tweet is one of few programs which I actually liked...Probably control over ad tweets is something which I always wanted..and since its been recommended by some big players..I don't mind trying it out...

Harsh Agrawal
Harsh Agrawal

I never liked the idea of making money from tweets, but Sponsored tweet is one of few programs which I actually liked...
Probably control over ad tweets is something which I always wanted..and since its been recommended by some big players..I don't mind trying it out...

Danny Brown
Danny Brown

A lot of the blogging world is still up in arms, Jason, as seen by the two very different sides of conversations about sponsored or paid blogging.I think the big difference between ads on blogs and ads on Twitter is comparable to a conversation and background noise at a party. Sidebar ads or 125x125 banner ads are like background conversation; you're aware of them but they're not ruining the atmosphere. Sponsored tweets are full-on part of the conversation you're having with other friends and as such have the potential to be annoying as hell.Just a thought :)

Danny Brown
Danny Brown

A lot of the blogging world is still up in arms, Jason, as seen by the two very different sides of conversations about sponsored or paid blogging.

I think the big difference between ads on blogs and ads on Twitter is comparable to a conversation and background noise at a party. Sidebar ads or 125x125 banner ads are like background conversation; you're aware of them but they're not ruining the atmosphere. Sponsored tweets are full-on part of the conversation you're having with other friends and as such have the potential to be annoying as hell.

Just a thought :)

Danny Brown
Danny Brown

Were your friends aware of what the #spon tag meant? A lot of new Twitter users (and even existing ones) many not even be aware of the sponsored tweets coming into the stream. I'm curious if there'll come a time when people don't retweet purely from the fact that you're getting paid for that tweet, and they're not?

Danny Brown
Danny Brown

Were your friends aware of what the #spon tag meant? A lot of new Twitter users (and even existing ones) many not even be aware of the sponsored tweets coming into the stream. I'm curious if there'll come a time when people don't retweet purely from the fact that you're getting paid for that tweet, and they're not?

All good things end, thank Ted
All good things end, thank Ted

Ted's a douche bent on ruining everything good in pursuit of a couple dollars. I'm all for capitalism, but not this guy's brand of slime.

All good things end, thank Ted
All good things end, thank Ted

Ted's a douche bent on ruining everything good in pursuit of a couple dollars. I'm all for capitalism, but not this guy's brand of slime.

All good things end, thank Ted
All good things end, thank Ted

Ted's a douche bent on ruining everything good in pursuit of a couple dollars. I'm all for capitalism, but not this guy's brand of slime.

Jason Tryfon
Jason Tryfon

It's marketing genius, full-stop.
Will everyone support it? of course not, remember the days when blogs began to have sponsor advertising and the BLOGGING world was up in arms...now look at them.

Jason Tryfon
Jason Tryfon

It's marketing genius, full-stop. Will everyone support it? of course not, remember the days when blogs began to have sponsor advertising and the BLOGGING world was up in arms...now look at them.

Jason Tryfon
Jason Tryfon

It's marketing genius, full-stop. Will everyone support it? of course not, remember the days when blogs began to have sponsor advertising and the BLOGGING world was up in arms...now look at them.

Jason Tryfon
Jason Tryfon

It's marketing genius, full-stop.
Will everyone support it? of course not, remember the days when blogs began to have sponsor advertising and the BLOGGING world was up in arms...now look at them.

Jason Tryfon
Jason Tryfon

It's marketing genius, full-stop. Will everyone support it? of course not, remember the days when blogs began to have sponsor advertising and the BLOGGING world was up in arms...now look at them.

Jason Tryfon
Jason Tryfon

It's marketing genius, full-stop. Will everyone support it? of course not, remember the days when blogs began to have sponsor advertising and the BLOGGING world was up in arms...now look at them.

Carri
Carri

I just want to say up from that I do work for IZEA and was able to add my personal Twitter account to the Sponsored Tweets system to test it out. I sent out one tweet that I wrote myself and it was retweeted twice by my followers (including the #spon tag). So, yes, some people WILL retweet a sponsored tweet if they find it informative/amusing. And, yes, I was a bit surprised! :)

Carri
Carri

I just want to say up from that I do work for IZEA and was able to add my personal Twitter account to the Sponsored Tweets system to test it out. I sent out one tweet that I wrote myself and it was retweeted twice by my followers (including the #spon tag). So, yes, some people WILL retweet a sponsored tweet if they find it informative/amusing. And, yes, I was a bit surprised! :)

SuburbanOblivion
SuburbanOblivion

I have and will continue to unfollow and recommend others do the same to anyone I see using these types of programs.

SuburbanOblivion
SuburbanOblivion

I have and will continue to unfollow and recommend others do the same to anyone I see using these types of programs.

GlobalPatriot
GlobalPatriot

Sorry, there's no place for sponsored tweets in Twitterville. I'm here for conversation, and a sponsored tweet is no different than a friend trying to sell me a box of breakfast cereal in the middle of our conversation. No one would tolerate that person-to-person, and I will unfollow in a millisecond if someone does it to me on Twitter. There's my two cents...

GlobalPatriot
GlobalPatriot

Sorry, there's no place for sponsored tweets in Twitterville. I'm here for conversation, and a sponsored tweet is no different than a friend trying to sell me a box of breakfast cereal in the middle of our conversation. No one would tolerate that person-to-person, and I will unfollow in a millisecond if someone does it to me on Twitter. There's my two cents...

GlobalPatriot
GlobalPatriot

Sorry, there's no place for sponsored tweets in Twitterville. I'm here for conversation, and a sponsored tweet is no different than a friend trying to sell me a box of breakfast cereal in the middle of our conversation. No one would tolerate that person-to-person, and I will unfollow in a millisecond if someone does it to me on Twitter. There's my two cents...

Carri
Carri

I just want to say up from that I do work for IZEA and was able to add my personal Twitter account to the Sponsored Tweets system to test it out. I sent out one tweet that I wrote myself and it was retweeted twice by my followers (including the #spon tag). So, yes, some people WILL retweet a sponsored tweet if they find it informative/amusing. And, yes, I was a bit surprised! :)
via uberVU

Carri
Carri

I just want to say up from that I do work for IZEA and was able to add my personal Twitter account to the Sponsored Tweets system to test it out. I sent out one tweet that I wrote myself and it was retweeted twice by my followers (including the #spon tag). So, yes, some people WILL retweet a sponsored tweet if they find it informative/amusing. And, yes, I was a bit surprised! :)
via uberVU

SuburbanOblivion
SuburbanOblivion

I have and will continue to unfollow and recommend others do the same to anyone I see using these types of programs.
via uberVU

SuburbanOblivion
SuburbanOblivion

I have and will continue to unfollow and recommend others do the same to anyone I see using these types of programs.
via uberVU

x10
x10

I'm OK with people monetizing their influence as long as they don't sell out completely and tell me about crap I don't care about. It's the "make a million dollars with your blog in one day" people I can't stand.

...I can't help but but wish for the day when we have 1-to-1 relationships to the brands and products that we personally support. If they abuse that relationship with us then we have the controls to end the relationship ... but that's just me dreaming.

x10
x10

I'm OK with people monetizing their influence as long as they don't sell out completely and tell me about crap I don't care about. It's the "make a million dollars with your blog in one day" people I can't stand....I can't help but but wish for the day when we have 1-to-1 relationships to the brands and products that we personally support. If they abuse that relationship with us then we have the controls to end the relationship ... but that's just me dreaming.

x10
x10

I'm OK with people monetizing their influence as long as they don't sell out completely and tell me about crap I don't care about. It's the "make a million dollars with your blog in one day" people I can't stand....I can't help but but wish for the day when we have 1-to-1 relationships to the brands and products that we personally support. If they abuse that relationship with us then we have the controls to end the relationship ... but that's just me dreaming.

Danny
Danny

I pretty much agree with all your points apart from #3, Lesli. That was (and continues to be) the problem with Magpie, in that the ads in your stream aren't really permission driven. I haven't given anyone permission to place unwanted ads in my stream. I've given permission for that person to join in a conversation with me, if you like, but ads? No.That could be the factor that determines much of their success (or failure).With regards your first point, it'll be interesting to see how "traditional agencies" that are still playing catch-up with social media will compare to those that have been dabbling a while now, and if the two approaches will differ.Thanks for sharing your thoughts, appreciated.

Danny
Danny

I pretty much agree with all your points apart from #3, Lesli. That was (and continues to be) the problem with Magpie, in that the ads in your stream aren't really permission driven. I haven't given anyone permission to place unwanted ads in my stream. I've given permission for that person to join in a conversation with me, if you like, but ads? No.

That could be the factor that determines much of their success (or failure).

With regards your first point, it'll be interesting to see how "traditional agencies" that are still playing catch-up with social media will compare to those that have been dabbling a while now, and if the two approaches will differ.

Thanks for sharing your thoughts, appreciated.

Danny
Danny

Maybe it will do with how it's worded as well? I believe there's room for your own take on it, as long as you keep disclosure?

Danny
Danny

Maybe it will do with how it's worded as well? I believe there's room for your own take on it, as long as you keep disclosure?

Lesli
Lesli

I think the only way you get people to retweet an ad is if there's added benefit, like a coupon or useful info/

Lesli
Lesli

I think the only way you get people to retweet an ad is if there's added benefit, like a coupon or useful info/

Danny Brown
Danny Brown

A lot of the blogging world is still up in arms, Jason, as seen by the two very different sides of conversations about sponsored or paid blogging.I think the big difference between ads on blogs and ads on Twitter is comparable to a conversation and background noise at a party. Sidebar ads or 125x125 banner ads are like background conversation; you're aware of them but they're not ruining the atmosphere. Sponsored tweets are full-on part of the conversation you're having with other friends and as such have the potential to be annoying as hell.Just a thought :)

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