Comments on: Evian Shows Traditional Media and Advertising Far From Dead

By: mlgreen8753

mlgreen8753 — Mon, 17 Aug 2009 05:03:00 +0000

Now that is how video marketing should be done. I hope they are leveraging their video content by submitting it to numerous video networks. Even the cheaper, lesser known sites like Adwido and Hulu are delivering tons of traffic to those who know about them.

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By: facebook-514594710

facebook-514594710 — Tue, 14 Jul 2009 07:36:19 +0000

I still believe that traditional advertising still work. But, it need to be compiled with social media interactiveness. The brand itself need to have an activation everywhere, including in internet.

By: Anonymous

Anonymous — Tue, 14 Jul 2009 02:36:00 +0000

I still believe that traditional advertising still work. But, it need to be compiled with social media interactiveness. The brand itself need to have an activation everywhere, including in internet.

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By: Janina Geraghty

Janina Geraghty — Mon, 13 Jul 2009 02:44:57 +0000

I agree – do clever ads like these actually convert to sales? Isn't that the ultimate aim of marketing? Personally, I think it's a clever video, but really it could have had any brand slapped on it – it doesn't tie in to the product. It certainly doesn't make me want to go and buy Evian water.

By: VandeNikhilam USA » Evian Shows Traditional Media and Advertising Far From Dead …

Sun, 12 Jul 2009 03:58:02 +0000

[...] from: Evian Shows Traditional Media and Advertising Far From Dead … This entry is filed under Advertising, Marketing, Social Media. You can follow any responses to [...]

By: Michael Schechter

Michael Schechter — Sat, 11 Jul 2009 21:24:36 +0000

Great content always comes from a place of “old” media, the social element is just a new and dramatically better method of spreading the word.

Let's just say that Evian didnt utilize YouTube and bloggers didn't happen to respond to this dynamic campaign, there is a pretty good chance that we might have missed this ad…

Traditional media does get the point across far better, but social media got it in front of my eyeballs and onto your blog.

By: Michael Schechter

Michael Schechter — Sat, 11 Jul 2009 20:24:36 +0000

Great content always comes from a place of “old” media, the social element is just a new and dramatically better method of spreading the word.

Let's just say that Evian didnt utilize YouTube and bloggers didn't happen to respond to this dynamic campaign, there is a pretty good chance that we might have missed this ad…

Traditional media does get the point across far better, but social media got it in front of my eyeballs and onto your blog.

By: jackieadkins3

jackieadkins3 — Sat, 11 Jul 2009 15:58:15 +0000

I like what you said about making the luxury brand fun. A lot of people see the premium products in a negative light the same way we see people who live luxurious lives, kind of as “stiffs,” which this ad is able to reverse sort of.

I'd be interested to hear what Evian's true goals were for the ad.

By: iamkhayyam

iamkhayyam — Sat, 11 Jul 2009 14:17:04 +0000

Evian Shows Traditional Media and Advertising Far From Dead by @dannybrown http://bit.ly/3dibGv

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By: Twitted by gacconsultants

Twitted by gacconsultants — Sat, 11 Jul 2009 14:02:40 +0000

[...] This post was Twitted by gacconsultants [...]