Comments on: Evian Shows Traditional Media and Advertising Far From Dead http://dannybrown.me/2009/07/10/evian-shows-traditional-media-and-advertising-far-from-dead/ The Human Side of Media and the Social Side of Marketing Sun, 12 Feb 2012 04:54:10 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: facebook-514594710 http://dannybrown.me/2009/07/10/evian-shows-traditional-media-and-advertising-far-from-dead/#comment-8279 facebook-514594710 Tue, 14 Jul 2009 07:36:19 +0000 http://dannybrown.me/?p=6998#comment-8279 I still believe that traditional advertising still work. But, it need to be compiled with social media interactiveness. The brand itself need to have an activation everywhere, including in internet. I still believe that traditional advertising still work. But, it need to be compiled with social media interactiveness. The brand itself need to have an activation everywhere, including in internet.

]]> By: Janina Geraghty http://dannybrown.me/2009/07/10/evian-shows-traditional-media-and-advertising-far-from-dead/#comment-8235 Janina Geraghty Mon, 13 Jul 2009 02:44:57 +0000 http://dannybrown.me/?p=6998#comment-8235 I agree - do clever ads like these actually convert to sales? Isn't that the ultimate aim of marketing? Personally, I think it's a clever video, but really it could have had any brand slapped on it - it doesn't tie in to the product. It certainly doesn't make me want to go and buy Evian water. I agree – do clever ads like these actually convert to sales? Isn't that the ultimate aim of marketing? Personally, I think it's a clever video, but really it could have had any brand slapped on it – it doesn't tie in to the product. It certainly doesn't make me want to go and buy Evian water.

]]> By: VandeNikhilam USA » Evian Shows Traditional Media and Advertising Far From Dead … http://dannybrown.me/2009/07/10/evian-shows-traditional-media-and-advertising-far-from-dead/#comment-8224 VandeNikhilam USA » Evian Shows Traditional Media and Advertising Far From Dead … Sun, 12 Jul 2009 03:58:02 +0000 http://dannybrown.me/?p=6998#comment-8224 [...] from:  Evian Shows Traditional Media and Advertising Far From Dead … This entry is filed under Advertising, Marketing, Social Media. You can follow any responses to [...] [...] from:  Evian Shows Traditional Media and Advertising Far From Dead … This entry is filed under Advertising, Marketing, Social Media. You can follow any responses to [...]

]]> By: Michael Schechter http://dannybrown.me/2009/07/10/evian-shows-traditional-media-and-advertising-far-from-dead/#comment-8230 Michael Schechter Sat, 11 Jul 2009 21:24:36 +0000 http://dannybrown.me/?p=6998#comment-8230 Great content always comes from a place of "old" media, the social element is just a new and dramatically better method of spreading the word.<br><br>Let's just say that Evian didnt utilize YouTube and bloggers didn't happen to respond to this dynamic campaign, there is a pretty good chance that we might have missed this ad... <br><br>Traditional media does get the point across far better, but social media got it in front of my eyeballs and onto your blog. Great content always comes from a place of “old” media, the social element is just a new and dramatically better method of spreading the word.

Let's just say that Evian didnt utilize YouTube and bloggers didn't happen to respond to this dynamic campaign, there is a pretty good chance that we might have missed this ad…

Traditional media does get the point across far better, but social media got it in front of my eyeballs and onto your blog.

]]> By: Michael Schechter http://dannybrown.me/2009/07/10/evian-shows-traditional-media-and-advertising-far-from-dead/#comment-8220 Michael Schechter Sat, 11 Jul 2009 20:24:36 +0000 http://dannybrown.me/?p=6998#comment-8220 Great content always comes from a place of "old" media, the social element is just a new and dramatically better method of spreading the word.<br><br>Let's just say that Evian didnt utilize YouTube and bloggers didn't happen to respond to this dynamic campaign, there is a pretty good chance that we might have missed this ad... <br><br>Traditional media does get the point across far better, but social media got it in front of my eyeballs and onto your blog. Great content always comes from a place of “old” media, the social element is just a new and dramatically better method of spreading the word.

Let's just say that Evian didnt utilize YouTube and bloggers didn't happen to respond to this dynamic campaign, there is a pretty good chance that we might have missed this ad…

Traditional media does get the point across far better, but social media got it in front of my eyeballs and onto your blog.

]]> By: jackieadkins3 http://dannybrown.me/2009/07/10/evian-shows-traditional-media-and-advertising-far-from-dead/#comment-8210 jackieadkins3 Sat, 11 Jul 2009 15:58:15 +0000 http://dannybrown.me/?p=6998#comment-8210 I like what you said about making the luxury brand fun. A lot of people see the premium products in a negative light the same way we see people who live luxurious lives, kind of as "stiffs," which this ad is able to reverse sort of.<br><br>I'd be interested to hear what Evian's true goals were for the ad. I like what you said about making the luxury brand fun. A lot of people see the premium products in a negative light the same way we see people who live luxurious lives, kind of as “stiffs,” which this ad is able to reverse sort of.

I'd be interested to hear what Evian's true goals were for the ad.

]]> By: Twitted by gacconsultants http://dannybrown.me/2009/07/10/evian-shows-traditional-media-and-advertising-far-from-dead/#comment-8209 Twitted by gacconsultants Sat, 11 Jul 2009 14:02:40 +0000 http://dannybrown.me/?p=6998#comment-8209 [...] This post was Twitted by gacconsultants [...] [...] This post was Twitted by gacconsultants [...]

]]> By: gacconsultants http://dannybrown.me/2009/07/10/evian-shows-traditional-media-and-advertising-far-from-dead/#comment-8208 gacconsultants Sat, 11 Jul 2009 13:58:17 +0000 http://dannybrown.me/?p=6998#comment-8208 Hey big D... an integrated approach to marketing is optimal if you have the budget for it; however, social media is far more cost-effective than traditional media. Hey big D… an integrated approach to marketing is optimal if you have the budget for it; however, social media is far more cost-effective than traditional media.

]]> By: David http://dannybrown.me/2009/07/10/evian-shows-traditional-media-and-advertising-far-from-dead/#comment-8206 David Sat, 11 Jul 2009 00:40:48 +0000 http://dannybrown.me/?p=6998#comment-8206 I think that any marketing person has to recognize that social media is just another tool in their kit, along with all the others that are already there.<br><br>The skilled marketer is going to use the tools that are appropriate to a given situation in order to maximize the effectiveness of what they are trying to achieve. In 6 months time, when the trendiness of social media has declines (or whenever it happens) the toll will be still be there.<br><br>Having said that, I do believe that traditional media does have the problem of people being somewhat fed up with the non-stop marketing that goes on. That's why a good balance, reducing the outbound and increasing the inbound is likely to be very common.<br><br>One thing that isn't going to change is that the marketing person with imagination, skill and preparation is still going to do very well.<br><br>Cheers!<br>David<br><br>By the way, the Evian ad did nothing for me. Very clever, but if I saw that gang of little kids, I'd run a bloody mile! I think that any marketing person has to recognize that social media is just another tool in their kit, along with all the others that are already there.

The skilled marketer is going to use the tools that are appropriate to a given situation in order to maximize the effectiveness of what they are trying to achieve. In 6 months time, when the trendiness of social media has declines (or whenever it happens) the toll will be still be there.

Having said that, I do believe that traditional media does have the problem of people being somewhat fed up with the non-stop marketing that goes on. That's why a good balance, reducing the outbound and increasing the inbound is likely to be very common.

One thing that isn't going to change is that the marketing person with imagination, skill and preparation is still going to do very well.

Cheers!
David

By the way, the Evian ad did nothing for me. Very clever, but if I saw that gang of little kids, I'd run a bloody mile!

]]> By: Danny http://dannybrown.me/2009/07/10/evian-shows-traditional-media-and-advertising-far-from-dead/#comment-8205 Danny Fri, 10 Jul 2009 23:42:34 +0000 http://dannybrown.me/?p=6998#comment-8205 I guess a lot comes down to who they're trying to appeal to with this ad. As you say, Evian already has a pretty good name in the bottled mineral water market. So are they trying to attract new customers? Perhaps they're trying to say, "Yes, we're a "luxury" water brand but we're also fun" and go after a more fun-loving crowd, as opposed to top end restaurants, hotels, etc, that will normally serve Evian.<br><br>I guess time will tell. Personally, I'm not sure if it's going to mean a huge increase. It does make you think of Evian in a different way, so maybe in that respect it's already successful. I guess a lot comes down to who they're trying to appeal to with this ad. As you say, Evian already has a pretty good name in the bottled mineral water market. So are they trying to attract new customers? Perhaps they're trying to say, “Yes, we're a “luxury” water brand but we're also fun” and go after a more fun-loving crowd, as opposed to top end restaurants, hotels, etc, that will normally serve Evian.

I guess time will tell. Personally, I'm not sure if it's going to mean a huge increase. It does make you think of Evian in a different way, so maybe in that respect it's already successful.

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