I’d take it a step further and say that your reputation is still part of the overall brand. Perception & reaction is a big part of it.

Reminds me of what my father taught me: Perception is reality, try to control both.

I am a firm believer that your reputation is your brand. It doesn’t matter how much money you spend on pretty pictures, clever slogans and beautiful design if the experience that a customer then has does not match with what you have told them.

Brand is not above reputation, but there’s more that goes into making up your brand. Reputation is the biggest piece of the puzzle, which is why so many companies suffer from identity crises. The brand is everything you communicate, and how you communicate, about your company + how those messages are received.

Duncan you nailed it–true story;there are two restaurants side by side in my town, one has the most AMAZING interior design, swanky logo,intelligent and attractive servers and great wine menu. The other is a little dingy and a sour old lady works the counter.The swank restaurant however has sub par and way over priced food and you feel like you have to check the mirror to fit in, while the dingy restaurant is comfortable and the food is phenomenal (and cheap. So which would you have dinner with me at?I think at some point, we will all stop worrying about “Brand” and start worrying about “Experience”. So forget your brand or design consultant, who is your customer experience designer?

I’d take it a step further and say that your reputation is still part of the overall brand. Perception & reaction is a big part of it.

Reminds me of what my father taught me: Perception is reality, try to control both.

I am a firm believer that your reputation is your brand. It doesn’t matter how much money you spend on pretty pictures, clever slogans and beautiful design if the experience that a customer then has does not match with what you have told them.

Brand is not above reputation, but there’s more that goes into making up your brand. Reputation is the biggest piece of the puzzle, which is why so many companies suffer from identity crises. The brand is everything you communicate, and how you communicate, about your company + how those messages are received.

Duncan you nailed it–true story;there are two restaurants side by side in my town, one has the most AMAZING interior design, swanky logo,intelligent and attractive servers and great wine menu. The other is a little dingy and a sour old lady works the counter.The swank restaurant however has sub par and way over priced food and you feel like you have to check the mirror to fit in, while the dingy restaurant is comfortable and the food is phenomenal (and cheap. So which would you have dinner with me at?I think at some point, we will all stop worrying about “Brand” and start worrying about “Experience”. So forget your brand or design consultant, who is your customer experience designer?