• Collaborative Marketing and the Natural Progression to Real Customer Satisfaction
    What if collaborative marketing was the new norm? Could we see true customer interaction and satisfaction? Even the most competitive of competitors could benefit too... 
      http://dannybrown.me/2012/01/26/collaborative-marketing-customer-satisfaction/
  • The Only Thing That's Dead Is Your Crappy "Everything Is Dead" Meme
    Many blogs and news stories talk about the death of this and the end of that. But is it really the end, or just a crappy meme - and if so, is it time to end these instead? 
      http://dannybrown.me/2012/01/22/the-only-thing-thats-dead-is-your-crappy-everything-is-dead-meme/
  • Before We Believe You
    Businesses try hard to buy our eyeballs with glossy ads and marketing campaigns. But are they trying too hard with their approach? Is there a simpler way to gain our trust and therefore our wallets? 
      http://dannybrown.me/2012/01/19/before-we-believe-you/

Seesmic Web Ups Ante for Twitter Management Tools

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Seesmic Web Ups Ante for Twitter Management Tools

Seesmic have just released the preview version of Seesmic Web for Twitter. A web-based version of their hugely popular Seesmic Desktop desktop app, Seesmic Web also has some pretty cool new features not found on the desktop version. The first (and really useful) difference is the threaded conversation option for direct messages. Now you don’t have to worry about trying to remember what you said to someone previously – it’s all there for you. The next option is a rollover…read more

Evian Shows Traditional Media and Advertising Far From Dead

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Evian Shows Traditional Media and Advertising Far From Dead

There’s a lot being said about traditional media suffering in the wake of social media acceptance. Print publications, advertising, marketing et al – they all need to “use social media or die” being a common mantra. But I’m not so sure. Yes, adapt and combine the new tools and mediums available to you. But to say that mainstream media is dead on its feet seems to be a bit of a push, particularly when many average consumers aren’t even aware…read more

Tagging Your Online Identity with Retaggr

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Tagging Your Online Identity with Retaggr

If you’re on so many social networks you’re losing track,  or you don’t even know where half your early network memberships are, you might want to check out Retaggr. Similar to Google Profiles, Zooity and MyBlogLog, Retaggr condenses all your online information into one handy place. Yet once you start messing around with Retaggr, you see it’s a lot more than a simple online contact hub. As well as giving you the option to save all your profiles in one place,…read more

Sponsored Tweets and IZEA – Is This Twitter’s Future?

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Sponsored Tweets and IZEA – Is This Twitter’s Future?

I caught a tweet from Ted Murphy today, about how a celebrity was paid $2,500 to post a sponsored tweet. Ted is the founder and CEO of IZEA, the company that owns SocialSpark and PayPerPost. Both SocialSpark and PayPerPost offer bloggers the chance to earn money from paid product reviews. It’s a contentious topic that generally splits blogger opinion down the middle, with both sides offering valid reasons for their views for and against sponsored posts or paid blogging. Personally,…read more

68 Ways to Make Your Blog Work for You

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68 Ways to Make Your Blog Work for You

With more than 180 million recognized blogs and countless more not on Technorati’s list, it’s clear that blogging continues to enjoy huge popularity, despite claims to the contrary. Yet blogging itself isn’t easy – you need to put in love, time, effort, commitment and a whole lot more to really make it work for you. Which is one of the reasons so many bloggers ditch their writing within the first few months. Business blogs also need to see a return on…read more

Is This How to Market Your Product?

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Is This How to Market Your Product?

If you’re a marketer, are you thinking about how to promote your new website or product? And if you’re a consumer, are you getting tired of lazy pitches and ideas? Take a look at the five images below – each one belongs to a Twitter account that I was notified was now following me. Every single message is the same, from how old the girl is, where she’s from, what she wants to do this weekend and what video she’s…read more

The Social Media Drinking Game

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The Social Media Drinking Game

The weekend’s almost here, and for the U.S. it’s the Fourth of July weekend. So, in honour of that and to help your weekend get off to a flier let me introduce the Social Media Drinking Game. It’s ideal for long drunken sessions or short thirst quenchers – or even both at once. And if you’re not celebrating Independence Day this weekend – join in the fun anyway! The rules are simple – just follow the instructions below. And remember…read more

Why Being Yourself is the Only Thing That Matters

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Why Being Yourself is the Only Thing That Matters

I’m getting a little jaded currently by various professionals, consultants and business “superstars” on their blogs and other online forums. The biggest issue is where a point’s been made by the author, someone disagrees because of a personal opinion, and the author backtracks and jumps the other way. Why? If you didn’t believe in the thing you wrote about or spoke of in the first place, why mention it? Was it to court popularity? Or appear that you’re agreeing with…read more

A Burst of Reality in Social Media

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A Burst of Reality in Social Media

We spend so much time in social media that it’s easy to forget real life. Yes, social media is “real life” but I think you know what I mean. I just found out from a friend that blogger and Twitter user Meg Porter (@megapixel) was killed in a car crash last week. She was 24-years old. Just a kid, really, with a huge life ahead of her. I’d chatted a few times with Meg a while back but, like so…read more

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