For most people in the social media space, Chris Brogan is one of the first names you probably hear about.
The guy has one of the most popular and respected blogs around, is a chatty star on Twitter, pops up on various other platforms and has now written a New York Times bestseller called Trust Agents [...]

You’re responsible for a blogger outreach program. Who do you go for – the influencers? Is this the right approach? Why aren’t you reaching for the evangelists?
Influencers take a paycheck (or some from of payment) to talk about you. They don’t always have a vested interest in your brand. They won’t necessarily tell you where [...]

When you start a new adventure, it can be pretty daunting. A new job; a new romance; a new school or college. Online is no different.
The first time you join Twitter, it’s like a crazy maze. When you log into Facebook, there’s no quick set-up guide. If you want to start a blog, the choices [...]

ATM’s are automated, but you need to deal with a real person to buy a house. Phone trees are automated but you need to deal with a real person to resolve a complaint. Production lines are automated but you need a real person to sign the shipment papers.
Our processes may be becoming more automated, but [...]