If approached properly, a complaint can turn into a discussion can turn into a process improvement can turn into a case study. Everybody wins.
Are you being clever with complaints?
If approached properly, a complaint can turn into a discussion can turn into a process improvement can turn into a case study. Everybody wins.
Are you being clever with complaints?

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In some cases yes. Not all companies have cust. service reps who are empowered to handle complaints in an efficient or effective manner.
I believe this is a valuable way to feel out what is wrong and find out how to fix it.
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VP, Product Intelligence at Jugnoo Inc., an internet and media technology company for consumers and business. Award-winning marketer and blogger, and author of The Parables of Business, offering business strategies and advice through the art of storytelling. All thoughts on this blog are my own, and do not necessarily reflect the views of either employers and/or clients. [Read More…]
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That's true, Eden - though once the complaint has been received, if they have an efficient process where all complaints are looked at for recurring problems, they could make a big difference with relatively little effort.
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