There are a lot of businesses that are staying away from social media, using the excuse that it’s not the right fit. That can be true, and I’ll often tell clients that they’re not ready for the space yet.
Yet there are also a lot that are saying it’s “opposite to our plans”. Meaning that they’re going to continue with their traditional marketing, PR, advertising or whatever. The one-way dialogue where they can exert the most control. Even though there are plenty of neon signs flashing that the message and medium has changed.
But you know what? Opposites attract. Opposites often have a way of offering beautiful results from the very fact that they are so different. Watch this video and see what can happen when opposites come together to make something magical that crosses boundaries and culture.
Then ask yourself if the fact that social media is so “opposite” to you is exactly why you should be looking at it. Now.
(Hat tip to Henie Reisinger for the video nod.)
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What Barry White and Pavarotti can teach business about social media http://bit.ly/ghJx
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Recommended read/view RT @DannyBrown Opposites Attract | danny brown http://bit.ly/1aDpsW
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New @dannybrown: Opposites Attract http://bit.ly/ugO0N
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@DannyBrown @@HennArtOnline priviledged 2 see Barry White live in Sydney a few years ago – brought back memories http://bit.ly/ghJx
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@DannyBrown @@HennArtOnline priviledged 2 see Barry White live in Sydney a few years ago – brought back memories http://bit.ly/ghJx
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Great post as usual, Danny. I was priviledged to see Barry White live in Sydney a few years ago before he passed. It brought back some great memories. Thank you.
Cheers, Iggy
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Great post as usual, Danny. I was priviledged to see Barry White live in Sydney a few years ago before he passed. It brought back some great memories. Thank you.
Cheers, Iggy
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Opposites Attract http://bit.ly/7ccDH
Social-Media.alltop
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Some of my friends and mentors through my life have been complete opposites of me… sometimes people that are opposites of us can give us a great insight into ourselves, as well to forcing us to master essential skills that before we never really had to use like compromise. – In turn I think the same principles can be translated to businesses and their marketing strategies.
Thanks for sharing Danny
-Tom
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Some of my friends and mentors through my life have been complete opposites of me… sometimes people that are opposites of us can give us a great insight into ourselves, as well to forcing us to master essential skills that before we never really had to use like compromise. – In turn I think the same principles can be translated to businesses and their marketing strategies.
Thanks for sharing Danny
-Tom
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OMG! Have you seen this? http://www.youtube.com/watch?v=Oo6H_fB0xsI
First I read your post and thought of Paula Abdul, but then the above popped into my brain
Great post as always!
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OMG! Have you seen this? http://www.youtube.com/watch?v=Oo6H_fB0xsI
First I read your post and thought of Paula Abdul, but then the above popped into my brain
Great post as always!
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Great post as usual, Danny. I was priviledged to see Barry White live in Sydney a few years ago before he passed. It brought back some great memories. Thank you.
Cheers, Iggy
Opposites Attract or How to Switch to Social Media for Business: Sometimes businesses shy away from social media.. http://bit.ly/S8nE9
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Some of my friends and mentors through my life have been complete opposites of me… sometimes people that are opposites of us can give us a great insight into ourselves, as well to forcing us to master essential skills that before we never really had to use like compromise. – In turn I think the same principles can be translated to businesses and their marketing strategies.
Thanks for sharing Danny
-Tom
OMG! Have you seen this? http://www.youtube.com/watch?v=Oo6H_fB0xsI
First I read your post and thought of Paula Abdul, but then the above popped into my brain
Great post as always!
That's a great point, Tom. If we surround ourselves by people that either agree with us, or enjoy purely the same stuff, how will we learn what else is out there? Like you say, same applies for business – you really want to stay just in that protected little niche?
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I suspect, very often, it's more of a rogue person within the company that starts doing this stuff, creating accounts, participating and this effort is then brought to the attention of the organization.
Not sure I agree with the opposites attract thought, but there is certainly a good point there.
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Danny,
Just watching this video brought tears to my eyes. How inspirational and what a great start to my day. Fantastic thoughts (as usual) and I'll be sharing them with several of my clients who are questioning the need for social media forthwith. Thanks for always being there with an original, impactful thought (or two).
Interesting you used a music clip to make the point! Working w/independent musicians who are professionals, and now on their own w/o the benefit of record labels are most hesitant to use SM. It isn't they don't understand the power, they just don't have time. A year ago I was still digging my heels in, but took the plunge and and huge learning curve to learn all that I can for their benefit. As an old school music publicist…this is an amazing journey.
Keep using the music, if for no other reason that to support this group of working class musicians who really need our support in every way!
Janet Hansen
Scout66.com
Funnily enough, I used to contribute to an indie music publication back in the day. It was always interesting to see how they were (or weren't) using the emerging technologies of the time. Some were more successful than others, and created virtual street teams to help them with their PR.
I think as more people see social media as a normal practice as opposed to something “new”, we may see more innovation and risk-takers coming through. Here's hoping it's not too late for some, Janet.
And kudos to you for supporting music – always a plus point in my book.
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