Ryan Moore – My New Favourite Sportsman

Ryan Moore is my favorite player, one of the reasons is that he is not a walking commercial and is it just me or is he the best looking because of it? I hope he stays true to himself even after the huge endorsements come knocking.

Ryan Moore is my favorite player, one of the reasons is that he is not a walking commercial and is it just me or is he the best looking because of it? I hope he stays true to himself even after the huge endorsements come knocking.

I think if the BIG Swoosh comes calling... I am betting he will be all in. Not to sound cynical but I think sponsorships is what drives athletes and they know it. Let's have this conversation after he has won more tourneys and see what happens.

I think if the BIG Swoosh comes calling... I am betting he will be all in. Not to sound cynical but I think sponsorships is what drives athletes and they know it. Let's have this conversation after he has won more tourneys and see what happens.

I think if the BIG Swoosh comes calling... I am betting he will be all in. Not to sound cynical but I think sponsorships is what drives athletes and they know it. Let's have this conversation after he has won more tourneys and see what happens.

Isn't "Ryan Moore" the brand?

Isn't "Ryan Moore" the brand?

Isn't "Ryan Moore" the brand?

Aren't you a rube at most things, Arik? ;-)

It's like any kind of creative - marketing, PR, advertising, even design to a degree. Sure, getting a big gun on board may grab you a bunch of sales, but people are savvier now. Do we really believe that Sports Star A always drives Auto Manufacturer B? I think as the web allows us to opine more, creatives are going to have to start... well, being creative in their approaches.

Aren't you a rube at most things, Arik? ;-)It's like any kind of creative - marketing, PR, advertising, even design to a degree. Sure, getting a big gun on board may grab you a bunch of sales, but people are savvier now. Do we really believe that Sports Star A always drives Auto Manufacturer B? I think as the web allows us to opine more, creatives are going to have to start... well, being creative in their approaches.

I guess that would depend on if it's clothes Ryan would normally buy on his own or not. That seems to be his whole ethos - not being a walking billboard for someone. Whatever the product, if it's not something you'd normally associate with naturally, it can be seen as selling out.

I guess that would depend on if it's clothes Ryan would normally buy on his own or not. That seems to be his whole ethos - not being a walking billboard for someone. Whatever the product, if it's not something you'd normally associate with naturally, it can be seen as selling out.

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Interestingly enough, when I worked for an international professional services firm about 4-5 years ago, we looked into a number of PGA sponsorships. One of them was with Ryan Moore. Sounds like his strategy has evolved since then. You may not know this about me, Danny, but I'm a HUGE golf rube, so I know all about Ryan Moore. And he's one of the more talented, and underrated, golfers on Tour. As you say, it will be interesting to see how his stance on sponsorships evolves after his recent win. The interesting thing about your post is your point about challenging marketers to think differently about their activation strategies. There's so much more brands can do to active their sports brand strategy than just slapping a logo on someone's chest. I think you'll see more of that thinking in the months and years to come.

@arikhanson

Interestingly enough, when I worked for an international professional services firm about 4-5 years ago, we looked into a number of PGA sponsorships. One of them was with Ryan Moore. Sounds like his strategy has evolved since then. You may not know this about me, Danny, but I'm a HUGE golf rube, so I know all about Ryan Moore. And he's one of the more talented, and underrated, golfers on Tour. As you say, it will be interesting to see how his stance on sponsorships evolves after his recent win. The interesting thing about your post is your point about challenging marketers to think differently about their activation strategies. There's so much more brands can do to active their sports brand strategy than just slapping a logo on someone's chest. I think you'll see more of that thinking in the months and years to come.@arikhanson

Interestingly enough, when I worked for an international professional services firm about 4-5 years ago, we looked into a number of PGA sponsorships. One of them was with Ryan Moore. Sounds like his strategy has evolved since then. You may not know this about me, Danny, but I'm a HUGE golf rube, so I know all about Ryan Moore. And he's one of the more talented, and underrated, golfers on Tour. As you say, it will be interesting to see how his stance on sponsorships evolves after his recent win. The interesting thing about your post is your point about challenging marketers to think differently about their activation strategies. There's so much more brands can do to active their sports brand strategy than just slapping a logo on someone's chest. I think you'll see more of that thinking in the months and years to come.@arikhanson

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I can understand standing on principle, but is being paid to wear a brand of clothes selling out? Most clothes are not that much different. Equipment (clubs, balls, shoes, etc), I can understand using what works best for you regardless of name, but not clothes.

I can understand standing on principle, but is being paid to wear a brand of clothes selling out? Most clothes are not that much different. Equipment (clubs, balls, shoes, etc), I can understand using what works best for you regardless of name, but not clothes.

I can understand standing on principle, but is being paid to wear a brand of clothes selling out? Most clothes are not that much different. Equipment (clubs, balls, shoes, etc), I can understand using what works best for you regardless of name, but not clothes.

Hi Danny,

I'm with you -- I love Ryan Moore. The fact that he's got his own style, that he's not (at least for now) a walking billboard, and that I can't predict on Monday what outfit he'll be in on Thursday.

And so what if he eventually accepts sponsorships? For now, he's blazing his own trail, and that's really refreshing.

Best,
Daria

Hi Danny,I'm with you -- I love Ryan Moore. The fact that he's got his own style, that he's not (at least for now) a walking billboard, and that I can't predict on Monday what outfit he'll be in on Thursday.And so what if he eventually accepts sponsorships? For now, he's blazing his own trail, and that's really refreshing.Best,Daria

Hi Danny,I'm with you -- I love Ryan Moore. The fact that he's got his own style, that he's not (at least for now) a walking billboard, and that I can't predict on Monday what outfit he'll be in on Thursday.And so what if he eventually accepts sponsorships? For now, he's blazing his own trail, and that's really refreshing.Best,Daria

Totally agree, lets face it... it would be a far better thing to sell out and give all the $ to charity, which makes me think that this is all part of his personal marketing plan... hopefully he does find a way to keep it unique...

Interesting point (as ever) Michael. I know he's been seen in Ping caps before, but that was through his own choice as opposed to a deal (from what I know, anyway). But yeah... giving smaller brands more visibility could be a great way to be both sponsored and doing it differently.

Interesting point (as ever) Michael. I know he's been seen in Ping caps before, but that was through his own choice as opposed to a deal (from what I know, anyway). But yeah... giving smaller brands more visibility could be a great way to be both sponsored and doing it differently.

I think it'd be cool is he helped promote some of those lower tier brands that he currently wears... sure it is selling out, but I'd love watching someone kick butt in golf without a Nike swoosh...

Part of me cant help but think it is a bit of a marketing ploy to help build up the $, but that is the skeptic in me... Be the one that doesnt sell out until someone offer you enough $ and comes up with a good reason as to why THIS is the brand that he would wear...

I think it'd be cool is he helped promote some of those lower tier brands that he currently wears... sure it is selling out, but I'd love watching someone kick butt in golf without a Nike swoosh...Part of me cant help but think it is a bit of a marketing ploy to help build up the $, but that is the skeptic in me... Be the one that doesnt sell out until someone offer you enough $ and comes up with a good reason as to why THIS is the brand that he would wear...

I think it'd be cool is he helped promote some of those lower tier brands that he currently wears... sure it is selling out, but I'd love watching someone kick butt in golf without a Nike swoosh...Part of me cant help but think it is a bit of a marketing ploy to help build up the $, but that is the skeptic in me... Be the one that doesnt sell out until someone offer you enough $ and comes up with a good reason as to why THIS is the brand that he would wear...

Get a 12for12k logo on that bag man!!

Winning tournaments always helps, though with just the one "biggish" one so far, who knows? ;-)

Perhaps he has silent partners that are happy to sponsor behind the scenes without all the fanfare usually attached? Not sure. But will definitely be interesting to see how Ryan copes with the next 12-18 months if his star keeps rising.

Winning tournaments always helps, though with just the one "biggish" one so far, who knows? ;-)Perhaps he has silent partners that are happy to sponsor behind the scenes without all the fanfare usually attached? Not sure. But will definitely be interesting to see how Ryan copes with the next 12-18 months if his star keeps rising.

Cool, yes! Smart, not sure about that. Obviously he's got a point, but at the same time we all have to make money to live. I wonder how he's doing that?

http://twitter.com/franswaa

Cool, yes! Smart, not sure about that. Obviously he's got a point, but at the same time we all have to make money to live. I wonder how he's doing that?http://twitter.com/franswaa

Cool, yes! Smart, not sure about that. Obviously he's got a point, but at the same time we all have to make money to live. I wonder how he's doing that?http://twitter.com/franswaa

I can understand standing on principle, but is being paid to wear a brand of clothes selling out? Most clothes are not that much different. Equipment (clubs, balls, shoes, etc), I can understand using what works best for you regardless of name, but not clothes.
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I can understand standing on principle, but is being paid to wear a brand of clothes selling out? Most clothes are not that much different. Equipment (clubs, balls, shoes, etc), I can understand using what works best for you regardless of name, but not clothes.
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Totally agree, lets face it... it would be a far better thing to sell out and give all the $ to charity, which makes me think that this is all part of his personal marketing plan... hopefully he does find a way to keep it unique...
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Totally agree, lets face it... it would be a far better thing to sell out and give all the $ to charity, which makes me think that this is all part of his personal marketing plan... hopefully he does find a way to keep it unique...
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Get a 12for12k logo on that bag man!!
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Get a 12for12k logo on that bag man!!
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Winning tournaments always helps, though with just the one "biggish" one so far, who knows? ;-)

Perhaps he has silent partners that are happy to sponsor behind the scenes without all the fanfare usually attached? Not sure. But will definitely be interesting to see how Ryan copes with the next 12-18 months if his star keeps rising.
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