Reinventing the Wheel

September 15, 2009 By Danny 6 Comments

James Dyson looked at the vacuum cleaner and gave people a different way to do things – no bags. Simple.

EasyJet looked at international flights and gave people a different way to fly – no thrills affordability. Simple.

Sony looked at video games and gave people a different way to view gamers – cool mass appeal chic. Simple.

We don’t always have to build something brand new. We don’t always have to spend millions on research when the audience is already there. We don’t always have to create from scratch.

Sometimes just reinventing the wheel is more than enough.

Get my latest posts straight to your inbox!

[Get this widget]

Buffer

Filed Under: Insights Tagged With: Business, Marketing

DannyBrown.me runs on the Genesis Framework

Genesis empowers you to quickly and easily build amazing websites with WordPress.

Whether you're new to WordPress or an advanced developer, Genesis provides the secure and search-engine-optimized foundation that takes WordPress to places you never thought it could go. It's that simple - start using Genesis now!

Genesis comes with 6 default layout options, comprehensive SEO settings, rock-solid security, flexible theme options, cool custom widgets, custom design hooks, and a huge selection of child themes ("skins") that make your site look the way you want it to. With automatic theme updates and world-class support included, Genesis is the smart choice for your WordPress website or blog.

7 comments 1 person listening

Comment help
Get Livefyre

Sort: Newest | Oldest

Michael Schechter

Feel like you are channeling your inner @timjahn here :) You are annoying me with good content tonight!

share flag

spam
offensive
disagree
off topic

Danny Brown

@Jason. This was a reference to the original PlayStation and the move away from cartridges. The ability to have quality soundtracks and artists like The Orb for cool titles like the first WipeOut made the PS1 the first truly mass appeal console that clubbers, female gamers and non-gamers could enjoy. Taking away the geek factor was a key component in moving the industry to where it is today.

share flag

spam
offensive
disagree
off topic

Name unavailable

"Sony looked at video games and gave people a different way to view gamers - cool mass appeal chic. Simple."Are you sure you don't mean Nintendo? When I was helping my buddy set up Wifi on his PS3 (and then wait an hour for mandatory updates, after *finding* &$%#ing updates menu)... I wasn't thinking simple. The Wii, regardless of what you think of its game library, is an incredibly simple, Apple-like experience.Sony doesn't do simple. Ever. They couldn't design an easy-to-use menu or interface in a million years. Why else did the Onion make fun of them for it?

share flag